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WINNETKA WEEKLY TALK, FRIDAY, NOVEMBER 29, 1918 5 Says President Wilson Has Shown the | Whole World Howlto Advertise i this country will be demobilized and By William H. Rankin (Chairman Newspaper American Association of Adver- tising Agencies.) Advertising to victory has been the slogan of the Bureau of Public In- formation of the United States gov- ernment during the past twelve months. Definite results of such ad- vertising came quicker than any of us thought because the advertising of patriotic business men was sup- plemented by several splendidly worded notes (advertisements that forced the abdication of the kaiser and told the German people that they should give up the fight and help make the world safe for democracy.) Our two million soldiers under General Pershing are by far thé best advertisements ever sent out by Uncle Sam and our canned meats, foods, clothing our allies of nd supplies have told he quality of goods made in U. President Wilson has shown the 'world how to adver- tise and obtain big results. Manu- facturers who expect to keep their factories going full speed after war contracts have terminated will do well to take time by the forelock and consumer preference now without regard to immediate results. Advertising does not jerk, it pulls slowly but surely at first, then it gains momentum, and at the end of two or three years it becomes an irresistible force. It has helped to Division, | on | build institutions like Marshall Field and company, B. F. Goodrich com- pany, Wilson & company, Carnation Milk, Haynes automobile, Kellog's Toasted Corn flakes, Hart Schaffner & Marx, American Tobacco company, William Wrigley, Jr., company, Na- tional Biscuit company, N. K. Fair- bank company and hundreds of others. Such institutions were not built up because of one, two or three years of persistent advertising, but most of them more than fifteen years of mak- ing highest quality goods, good management, Ton salesmanship and | persistent advertising. So advertis- | ers should start to build today hav- ing the future five or ten years ahead in mind and all advertising men should lend every energy to prove that now is the time to start victory advertising to build good will reputa- tion and consumer #preference which will place their names alongside of the illustrious I have mentioned in this article. I The success of Food, Fuel, Red Cross, United War Work, U. S. Labor Bureau, the Selective Service Draft drive; in fact, all government promotoion plans are monuments to the power and effect- iveness of advertising and patriotic business men have donated millions of dollars' worth of space in order to insure the success of these cam- paigns. list every Liberty loan, A Proclamation BUY W. S. S. I 1918. Springfield, November 21, Citizens of Illinois :-- I wish again to call your atten- tion to the War Savings Stamps. A drive for meeting the quota of Illi- nois began on November 28 and will | continue to the end of the year. As an .investment, the War Savings Stamps are superior to the Liberty bonds. They are issued in amounts as to bring them within the reach of all. Through their, purchase, there isn't a man. or woman, or child; in Illinois, who may not be- come a participant in the great war. So [long as we shall live, our. finest memory will be that we have done what we could toward the winning of this war. The little child of to- day will be happy in his old age, if he gan recall that he spent his child- ishisavings for War Savings Stamps. Our conquering soldiers will soon be coming home. How can we wel- come them fittingly if we have not done our utmost to help support them in the field? How can we feel a sense of comradeship with them if we, safe at home, have not met glad- ly every war call made upon us? Now is an opportunity for forming habits of thrift, which will better our condition all our lives. Thousands of our people a few years hence will have a competency which they can trace to the War Savings Stamps they purchase now. Will you be among this number? "Illinois has met uncomplainingly so far every draft made upon her, whether for money or men. Surely now, while we are rejoicing over the victories won on the battle fronts, we shall not fail to "go over the top" at this late day and over-sub- scribe our quota of the War Sav- ings Stamps. Frank O. Lowden. Discovery Saves Live Stock --- Losses of hundreds of sheep and cattle by stock raisers in San Juan County, New Mexico, were explained when the: county agent discovered the whirled milk weed and its poison- ous properties. The agent pointed out the plant to farmers and stock- men, several meetings were held to plan how to meet the danger, and committees were appointed to inspect every part of La Plata district, which includes 20,000 acres, By helping the stockmen to locate and avoid the weed, the agent hopes that serious loss will be avoided. U. of L Gave $309,350 to 4th Liberty Loan Recently compiled figures of sub- scriptions to the Fourth Liberty loan credited to the University of Illinois show a total investment of $309,350. The faculty bought bonds aggregat- ing $136,550, the military organiza- tions supplied $54.000, the under- graduate women $46,000, University employees, $9200, the Chicago de- partments of the University $63,600. Show Way tc to Cheaper Pork Pennsylvania farm bureaus,working with a number of hog raisers, have used feeding experiments 1 by the Pennsylvania State demonstrate that conducte College to | at least one-half of | the grain feed bill in raising hogs can be saved by providing green feed | throughout the growing season. such | i moment. 1 | LLLLLLLTLL LTE LL LT LLL LTT D7 Zl dT Td Fd a ddd ddd ddd lll Ld Ld 777077 SEND SOMETHING TO EACH U. S. SOLDIER Time Extended Ten Days for Mailing Christmas Packages, and Relat- ives Who Fail to Receive Labels Will Be Supplied by Red Cross Relatives of the men in Framce who have not yet received Christmas parcel labels should nevertheless plan their nine by four by three inch boxes and get their shopping done immediately. Under a new ruling of the war department, if the Christ- mas parcel label comes late, or even if it does not come at all, the box may go just the same in time for Christmas: . Christmas has been ex- November 30. The"time for mailing packages to the A. E. F. tended ten days, to This has been done because many units of the army in France did not receive their labels in time to get them home before November 20. This does not mean, however, that per- sons who now have labels should leave their packages until the last Boxes should be mailed as soon as possible, to prevent last minute congestion which might de- lay the whole Christmas cargo. In case the nearest relative of a soldier does not receive the Christ- mas label before the final mailing date, application may be made to the Red Cross for authority to send the regulation package without it. Proof must be offered that the person mak- ing the application the nearest relative, and a pledge must be sign- ed that no other package has been or will be sent. is To come close to some we know is to recharge the batteries of courage and feel the peace of the unfathom- able sky.. | HEED A Il SEWING MACHINE ? Cet one during cur NOVEMBER SALE Over 500 New and Used Sewing Machines Sine, White and other makes, from $5.00 up. Guaranteed | to 5 years. Easy Payments See our New Singer and Singer Electrics. Open Tues., Thurs. and Sat. Evenings Telephone Wilmette 526 Patterson Bu SER 522 Sherman Ave. 1950 = Park Bivd. TO DEMOBILIZE The very worst heresy is to teach 153,000 YANKS men that the past contains more of Within a few days 153,000 Yanks in their way home. Fifty-five thousand of these are from the Chi- cago district, according to P. S. Eustis, traffic manager of the Bur- lington, who has received orders for their transportation. It is planned to release at least a thousand en- listed men at Camp Grant by Thanks- giving. As soon as demobilization is well under way Camp Grant will dis- charge about a thousand men a day. All sick and convalescent men overseas will be home within two months. There are already 100,000 vacant beds in the army hospitals abroad. Men overseas have the option when discharged of entering college or re- turning home. Fifty thousand Yanks have already enrolled in universities abroad at the expense of the goovern- ment. OLDSMOBILE ALL CARS Expert ALS Repairing STORAGE PARTS R." D. Conninghan 810 Church Street, Evanston Phone 4884 FORD SERVICE good than the present. Preachers have a good chance to observe the partly muffled sigh and the partially concealed yawn. a call. ELEPHONING has been made simple and easy, yet it is necessary for a person to follow set rules when he makes or answers There is a right way and a wrong way to use the telephone. The right way is given in the form of suggestions which are printed in the telephone directory. If carefully followed, these sugges- tions will be found a distinct aid to the telephone user. CHICAGO TELEPHONE COMPANY Sh ef aaa Sl i Si Quick Merchandise Delivery via the NORTH SHORE PARCEL ice, with its and convenience. -- ET a ENE north of Winnetka. [For quick, certain delivery, consignee. DISPATCH Send it by the North Shore Parcel Dispatch, if it is to be delivered to points This efficient, careful fast merchandise carrying serv- "express service at less than express rates", hours--sometimes days. Shipments fromi Winnetka 36 Waukeges, Kenosha, Racine and Milwaukee acc epted for delivery direct to If merchandise is turned over to us early in the day you are assured of Delivery in 24 Hours For further information apply to the nearest Parcel Dispatch Office of the NORTH SHORE LINE Milwaukee Office: Sixth & Clybourn Streets Phone Grand 945 Chicago Office: 66 West Adams Street Phone Central 8280 combined with careful handling of shipments insist on merchandise arriving via the North Shore Parcel Dispatch. Merchants, as well as residents; find this service valuable as regards economy saves valuable