The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

- WINNETKA WEEKLY TALK, SATURDAY, MARCH Rb, 1922 : 11 all5 6000 SERVICE 3 THE DODGE MOTTE William T. Wehrstedt, Auto Dealer, Makes Comment Automobile owners, as a rule, have 12 son for being pleased with the out- lo or better service department fa- cil'ties and a resultant greater satis- taction in owning and driving a car. It is evident that manufacturers are «ng more and more emphasis on '75 phas» of their business, not only ie ause it is being demanded by the «ar owners, but because it has been cemonstrated by the few who have 'n:isted 1pon good service from the ve v outs:t, that it pays in dollars ind cents to keep a customer satis- jie", Wm. T. Wehrstedt, the Dodge Brothers dealer here, is one who knows what it means to represent a factory that is extremely particular about the sort of service its dealers provide. Steadfast and Consistent "The factory has been steadfast and consistent in its service policy ever since the manufacture of Dodge Brothers cars began," he said. '"'Keep- ing pace with the recommendations coming from headquarters, we have steadily developed our own facilities. Among the comparatively recent in- novations of importance to the car owner is the flat rate system, which enables him to tell in advance just how much it can possibly cost him to have his car adjusted or repaired. A specified maximum time is allowed for each operation and he can see it all in black and white before the work is started. "With more than 650,000 cars al- ready sold, it is not difficult to see why Dodge Brothers are so insistent on good service. The annual replace- ments among these 650,000 alone call for a production as large as the total output of many factories." What Buyer Gets The dealer's comments on Dodge Brothers service policies are borne out by a recent article by Samuel Hop- kins Adams, in Leslie's Weekly. "Where the 1922 purchasing public is going to profit chiefly is not by buy- ing cheaper," says Mr. Adams, "but in increased utility at lowered ex- pense." "Service," he adds, word, a term often abused to the point of parody. But the new form of service, as projected, is so perfected and systematized as to comprise per- haps the most important development that the industry has known for years, "That the initial cost of a car is not the principal item, is a lesson which has been hammered at the pub- lic in a series of highly effective ad- vertisements. This principle of eco- nomical upkeep, the Dodge and Ford companies have adopted as a funda- "is the trade William Salmen CONTRACTOR AND BUILDER ESTIMATES cheerfully furnished on New or Repair Work 964 Spruce St., Winnetka Phone Winnetka 1055 oo SEINE NT I TT OZ Give Her A At Welch's-- make a holiday Way. : true zest. Welch' AY from the drudgery of a home meal, amidst pleasant and con- genial surroundings, every wife will invitation to dine here. Tastefully prepared as wholesome as punty itself and served the Cafeteria Your dinner here will be enjoyed with LLU UT LTE Central at Eleventh Wilmette, Ill. #74 8 I reat of it by eccepting your Cafeteria LLL LLL LAL LI Rr RFT T] Columbia Dry Bat- teries work better and last longer Put a ~--for ignition on the Ford while starting ~--for gas engines --for tractors =--for bells and buzzers ~for thermostats ~--for dry battery light- ing outfits in closet, cellar, garret, barn, woodshed, etc.] The world's most famous today. dry battery. Used where group of individual cells is needed. Fahnestock Spring Clip Binding Posts at no extra charge Save your back! Ignition Battery under the front seat of your Ford, and use its cur- rent for surefire ignition while start- ing. Full ignition power instantly, regardless of weather. The Col- umbia "Hot Shot" No. 1461 fits under the front seat--put it there Columbia Dry Batteries for all purposes are sold by electricians, \ auto supply shops and garages, om hardware and general stores, and implement dealers. Insist upon Columbia. Columbia Dry Batteries Columbia "Hot Shot" ~- they last longer mental principle. business; for the education which Must Cut Upkeep Expense--No. 9 .. | the Dodge and Ford companies start- "Now there are developments which | ed by advertising and precept is to be indicate that any concern failing in| broadened to a scale which will en- its future to protect its clintele lighten the entire motoring public as against exorbitant cost of upkeep, |to the wastefulness, ineficiency, and may as well get ready to go out of| trickery in the repair business, 2 Big "The new service plan, upon which, with various minor divergencies of detail, I understand many concerns are working--will at once eliminate uncertainty and the opportunity for the conscienceless dealer to make an unfair profit. Z [PALACE] 2 S 1559 Sherman Ave. Cash Meat Mark et tores 1526 Greenleaf Ave. EVANSTON, ILL. Phone Evanston 2720 You can always save something here on your meat bill 38¢c 38¢c Fancy Roasting Chickens . . . Short Leg of Spring Lamb . . . Fresh or Pickled Beef Tongues . . 20k PEACOCK P SE LE 33;c BACON . .. 33; HAMS . . . Very Best Native Rib Roast of Beef 32¢ Very Best Native Porterhouse . . 45c Very Best Native Sirloin . . . 35¢ Fancy Leg of Veal 24;c PETER HOFFMAN Candidate for Nomination SHERIFF Republican Primary Election For 18 years Coroner of Cook County His record recommends him You can be sure that if PETER HOFFMAN is elected Sheriff he will at once set to work to make Cook County a safe place to live in, Men, Women and Children can ride out into the country with no fear of being robbed, injured, or killed by highway bandits. HOFFMAN'S 18 years as Coroner have shown him to be a public officer conscientious, intelligent, and energetic. When he says that if elected he will at once put into action measures to protect life and property in Cook County -- .-HE MEANS WHAT HE SAYS! HOFFMAN ror SHERIFF