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WINNETKA WEEKLY TALK, SATURDAY, SEPTEMBER 16, 1922 13 ; | "One of the gravest dangers which | pow confronts the industry is that | managements, satisfied with their in- GLEN HALIK Teacher of Violin Phone Evanston Y. M. C. A. Evanston 7931 |r easing prosperity, will neglect their | public relations. The management hich now cuts down public relations [avork is making a costly mistake." Illustrates Effect on Foc | tric Railways Green Bay, Wis.--Present growing electrc railway prosperity can be ac- centuated by persistent advertising, Labert St. Clair, of New York, director | of the Advertising Section, American Electric Railway association, declared at the conference of the Wisconsin | Utilities association held here. "Electric railways are coming back financially virtually throughout the United: States and Canada," Mr. St. Clair said. "During 1922 only four companies, capiltized at $13,000,000, have gone into receiverships as com- pared with eighty companies capital-| ized at $630,000,000 during the preced- ing three years. Many companies in receiverships also have come out in! the last year. New equipment is be- ing bought and property improved gen- erally. "This improved condition is due chieflly to increased riding--some 10, 000,000 more persons rode during June, 1922, than in June, 1921--lower mate- rial and labor costs, and finally, im- proved public relations. good will has translated itself into the curbing of unfair competition, sustain- | ing fair rates of fare and a square deal for the companies all around by | The public's | Our Work We are really proud of our work; the removing of a burden of de- tail from the shoulders of those already staggering under the loss of some one near and dear. To lighten the load of grief-strick- en families, to serve well and in- expensively, that is what we are doing. We want you to know something of the service we are prepared to render, and are taking this means to tell you about it! PHONE the public which demands facts and declines to listen to demagogues. "I do not want to be understood as saying that every company in the coun- try is prosperous. That is not the] case. There are many managers who | still are having a struggle. But I do | am say that things are getting better gen- BAD ER EVANSTON GOO erally and there is hope for all. cHichco sD: 0S DISTINCTIVE FUNEGRAL SERVICE REAL HELPFUL SERVICE PAINT All Sise Cans, Tubes, Special Colors You Can Do Better Here Than Elsewhere RASMESEN'S Store WINN 344 STORE AUBURN BEAUTY-SIX 7-R. Continental Motor $1695 F. O. B., FACTORY C. H. BRIGGS Evanston 140 1549 Sherman Avenue -- i. _ ------ "The Sweetest Voice in the World" A well-known *¢ movie' star is reported as saying that, to her, "'the sweetest voice in the world is that of my mother over the long-distance telephone.' This girl finds time every day to call her mother, no matter what distance lies between them. It makes a better day for both. Bell long-distance lines reach everywhere. Mother, father, hus- band, wife, son or daughter may be reached anywhere in a few minutes. Our long-distance oper- very low. COMPANY ILLINOIS BELL TELEPHONE ators will quote rates to any point. "Evening" and "night" rates are COST od 4 2 GALLON GALLON OIL BURNER Uses Cheaper Fuel/ Among other decided advantages, ABC Oil Burner uses lower-priced oil. And paradoxical as it may seem, the lower-priced oil contains more B. T. Us, or heating units, than the oils which cost more. Furthermore, there is an unlimited supply which cannot be affected by labor or transportation disturbances. ABC burns low-priced oil without noise, odor, soot or smoke. It furnishes perfect automatic heat--it keeps the temperature of your home uniform, regardless of the weather out-of-doors. It does away with building and tending fires-- shoveling of coal and ashes--and all the dirt, dust and litter attendant on coal heating. ABC can be installed in your present heater with- out alteration and will make it heat your home much more efficiently than coal--with none of the work or care that coal requires. Many North Shore home owners have found ABC the solution of the heating problem. Now is the time for you to decide your heating problem. Our display room is open every day and evening. We are prepared to show you the ABC in operation and give you information about every detail. Why not drive over this evening? Oil Burner Sales Robert E. James Bryant E. Judson 701 Washington St. Evanston, Illinois Telephone 1485 ABC is thoroughly guar- anteed by the responsible manufacturers and our- selves. We have a staff of installation and service men who are experts. They are at your command promptly should their as- sistance be required. And that's something to think OIL BURNER ::: I AA ness." them. An Appreciation Day after day, in every mail, letters arrive at our office commending employes of the North Shore Line for what many of the writers term "exceptional acts of courtesy and thoughtful- To regular patrons of this route such acts do not appear exceptional--they are recognized as part and parcel of an organized effort on the part of officials and employes of the Road of Service to maintain its acknowledged reputation for accommodations well above the average. It 1s with pleasure that we here express our appre- ciation of the spirit of helpfulness evidenced by such acts of our employes and our sincere thanks to the travelers who spare the time to record Chicago North Shore & Milwaukee R. R. } 7 EWinnetka Ticket Office, Elm Street Phone Winnetka 963 at TAN BEER