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TE N--- i LOR ap? ~wwrinh i Pb Ee aT Sh a7 oN 3 gi eating business this week received a letter from the 12 WINNETKA WEEKLY TALK, SATURDAY, JANUARY 13, 1923 ALASKA EMPLOYS CHURCH AD PLA Anchorage Churches Find Wilmette Co-operative Method Effective INQUIRIES FROM EAST Three New Jersey Towns Seek Details Wilmette's Co-operative Church Ad- vertising, a permanent feature of The Lake Shore News for the past two and one-half years, is the basis of similar advertising enterprises now in vogue or early prospect in numer- ous communities in the United States. Renewed interest was lent the new plan of church publicity in word this week from Rev. Lansdowne, Episcop- al clergyman of Anchorage, Alaska, to the effect that the three church or- ganizations in that arctic community --Episcopal, Presbyterian and Catho- lic--had instituted the Wilmette Co- operative Church Advertising plan. Plan Is Effective Rev. Lansdowne read of the plan last July in the New York Church- man, a national church weekly. He soon after wrote the Rev, Hu- bert Carleton, rector of St. Augus- tine's Episcopal church of Wilmette requesting detailed information con- cerning the enterprise. Mr. Carleton responded by mailing several copies of The Lake Shore News con- taining Church Advertising and An- nouncements. The plan, Rev. Lans- downe reports, is working out effgc- tively and is received with enthusl- asm by the community. Norwich, N. J. Interested Requests for information concern- ing the Church Advertising Plan con- tinue to be received by Wilmette min- isters and the editor of The Lake Shore News as the result of nation- wide publicity given the local enter- prise through prominent religious magazines. ~~ This week Rev. Carleton received a NEW BUSINESS BLOCK FOR LINCOLN AVENUE Issuing eleven building permits in the past week, the Winnetka Village Department of Public Works began the new year with a rush. The eleven permits granted in the seven days represent buildings which have an es- timated cost of $113,000. The largest single permit was is- suer to McGuire and Orr, who have al- ready started construction on a $22,- 500 business block at 576-78-80 Lincoln avenue. The new building will be one story in height and will be constructed of brick and stone. A permit for the construction of a $16,000 two and one- half story brick residence was granted to Zimmerman, Saxe and Zimmerman. The home will be located at 331 Sher- idan road. Two $12,000 permits, authorizing the construction of two residences, were issued io Johnsten Brothers. One house will be built at 859 Lincoln avenue and the other at 863 Lincoln avenue. Both will be brick veneer con- struction. A two-story frame and stuc- co dwelling will be, erected at 315 Sun- set road by H. W. Weld at an esti- mated cost of $15,000. Another $12,000 permit was taken out by Mrs. M. Inbusch for the con- struction of a frame and stucco resi- dence at 944 Euclid avenue. A. C. Per- rin, 512 Hawthorne lane, received two permits authorizing the erection of a garage and a two-story frame dwelling. The combined cost of the two build- ings comes to $12,000. At 636 Walden road the village authorities consented to the erection of a two-story frame and shingle dwelling by Joseph M. \ PATRONIZE YOUR NEIGHBORHOOD | TICKET AGENT In making arrangements for your win- ter trip to California, Florida or railroad journey in any direction, let your Local Ticket Agent sell your railroad tickets, make your sleeping car reservations and check your baggage through to destina- tion. Make it a matter of neighborhood pride to patronize your home Ticket Agent, Chicago & North Western Ry. LTG10-4tc Now for California Enjoy a winter where you can get a complete change. detter from the rector of an Episcopal | - . - i New Jersey, re-! details of the] * @hurch Advertising Plan, including | such questions as: "Who wrote the ads? What is the cost? How much space is taken, and for what period of time?' Rev. Carleton, an avowed enthusiast over the Church Advertis- ing plan, immediately sent the inquir- ing rector six copies of The Lake Shore News, one for each of the min- isters of the six churches in the New Jersey city. The editor of The I,ake Shore News Rev. Ross F. Wicks, pastor of the church of Newark, New Jersey, in which Mr. Wicks writes: Another Pastor Inquires "I have read about your paper and the page given over to Church News and advertising. Would be glad and thankful for sample copy." Another communication relating to Wilmette Church Advertising was re- ceived by the editor this week in re- sponse to a letter sent to Charles H. Nuttle, secretary of a newly appoint- ed church Advertising committee at Morristown,, New Jersey. In a previous letter addressed to the Rev. Francis Carr Stifler, pastor of the Wilmette Baptist church, Mr. Nuttle requested details of the plan and sample copies of The Lake Shore News These furnished by the editor, Mr. Nuttle replied in acknowledge- ment: "I am mighty grateful to you for your kindness in sending us so many copies of your paper which I shall pass on to our pastors here. I feel confident that the success of your work there will stimulate them to under- take something worth while in church advertising." Winnetka Weekly Talk ISSUED SATURDAY OF EACH WEEK y LLOYD HOLLISTER, INC. 1222 Jentral Ave. Wilmette, IIL Telephone ........cc000. Winnetka 388 Telephone .............. Wilmette 1920 SUBSCRIPTION......... $2.00 A YEAR All communications must be ac- companied by the name and address of the writer. Articles for publication _ should reach the editor by Wednesday noon to insure appearance in current issre. Resolutions of condolence, cards or thanks, obituary poetry, notices of entertainments or other affairs where an admittance charge will be made or a collection taken, will be charged for at regular advertising rates. Entered at the postoffice at Winnet- ka, Illinois, as mail matter of the sec- vnd class, under the act of March 3, 1879. Surf bathing, deep sea fish ing, motoring over perfect highways through fertile valleys--with palms, flow- ers and orange groves on every hand--camping in the mountains, or golf or tennis are some of the pas- times which may be en- joyed. There is no better place for play, rest or sight-seeing than California. Every pos- sible preference you may have in regard to living accommodations can be provided. Chicago & North Western Ry. offers unequaled high grade train service with a wide choice of scenic and direct routes. The Best of Everything Our ticket agents and rep- resentatives will be pleased to submit an attractive itin- erary, furnish illustrated booklets and full informa- tion regarding fares, train schedules, or in any other way help you plan your winter trip; or address GraceForbesFrocks Making Remodeling Exclusive Models Room 217 Hoyburn Bldg. Davis Street, Evanston Tel. Ev. 7467 Willys-Knight and Overland Willys-Knight Sedan $2,095 delivered Overland 4 Door Sedan $960 delivered C. H. BRIGGS Evanston 140 1549 Sherman Ave Evanston SATURDAY, JANUARY 13, 1923. Barton. 000. Permits for the construction of pri- vate garages were issued to P. J Schafehen, 706 Ash street, and to A. E. Bechtelheimer, 565 Fir street. The residence will cost $11, FIND BODY IN SNOWDRIFT Peoria, I1.--No investigation will be made of the death of Curt Scholz, whose body was found in a snowdrift here, unles asked by the dead man's brother, Oscar Scholz, officials assert- ed. It is believed by police here that |= the dead man committed suicide. il Emm ries EVANSTON IRON LANTERN HINMAN AND LEE STREETS, EVANSTON Under the management of Laura Kennedy and Jane Parker of the IRON LANTERN, 619 Cass Street, Chicago 11:30 A. M. to 8:00 P. M. Daily Sundays 12:00 to 2:00 P. M. LUNCHEON -- TEA -- DINNER Service a la carte and table d'hote : CC F.0.B. Flint Completely Equipped like. Northwestern Motor Temporary Location 801 Greenwood Boul. | for Economical Transportation The Car for the Better Salesman (rn [-_ N J A Utility--for Commercial or Family Purposes. Low First Cost-Low Maintain- ance--Complete in Every Sense ---including Cord Tires. Orders booked now. for Spring delivery Terms as you 0. PHONE EVANSTON 4024 EVANSTON and NORTH SHORE I