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WINNETKA WEEKLY TALK, SATURDAY, MARCH 3, 1923 QUALITY RULES INLINCOLN CAR Edsel Ford Says Volume Will Not Dominate "No attempt to dominate by vol- ume," is statement made by Edsel B. Ford, president of Ford Motor com- pany of Detroit. "You may say for me," remarked Mr. Ford, in an interview given out revently, "that we are not seeking guantity production on Lincoln mo- tor cars at the expense of quality. In fact we have rather turned this rule over and our purposes at the pres- ent time is to place quality above every other consideration. "The same reasons which have made it possible for the Ford Motor company to achieve the highest pro- duction records ever made in the mo- tor car industry should make it equally easy for us to obtain the highest records for quality. It is merely a question of the financial and manufacturing strength neces- sary to command the best that the engineering world can afford. "As we found it when we took it over, 'the Lincoln was a great achievement in automobile construc- tion. Such improvements as have been made during the past year re- late largely to the refining of cer- tain details where our engineers be- lieved that refinements would help. Changes Are Cited "In the motor we have done cer- tain things as they relate to the con- struction of the head, to the material, used in the pistons and to the finish on certain parts which have resulted in somewhat smoother operation, al- though the power plant as we found it was exceptionally smooth in its performance. 3 Bodies have come in for a great amount of attention and at the pres- ent time we have a man inspectiong the various body plants building body equipment for the Lincoln. In all plants which are doing work for us we will have permanent inspectors to watch every detail of finish as the bodies are completed. "The usual owner of a quality car has come to expect satisfactory me- chanical performance. In fact very few ever ask about the power plant. But they are extremely critical about the appearance of the bodies and the condition of the interior fittings. "In our inspection of bodies we have set the most exacting standards, in fact standards which I personally believe are higher than have ever before been set in the inspection of bodies. These relate to fit, finish, strength, comfort and. every detail of equipment and construction. "Naturally our full attention to the elements of quality must restrict the quantity production of the Lincoln at the present time. Ultimately quali- ty will become a natural thing, auto matically achieved as developments in manufacturing are made to keep pace with the demands of quality and these developments will come in the proper course of aevents. At that time we will slowly increase the rate at which we are building these cars But the vigilance of inspection will never be lowered." Invite Girls To Join Y. W. C. A. Choral Club The theory that folk songs and the simple melodies of all lands are one of the truest mediums of self ex- pression, and the means of awaken- ing the inner life of the individual, will be illustrated with the aid of Y. W. C. A. girls by Mr. William L. Tom- lins, for twenty-five years director of the Apollo Club, in a free public musical demonstration to be held at Central Branch Y. W. C. A, 590: FE. Monroe St., Thursday evening, March 7, at 8 o'clock. Business girls from all parts of the city are especially invited to attend the demonstration, and if they have any musical talent and aspiration to become members of the Central Branch Choral Club which Mr. Tom- lins is at present reorganizing along the lines of the theories that have made him for many years one of the leading teachers of music philosophy in both the United States and Great Britain.- "Song is the universal language." declares Mr. Tomlins, "Everybody should sing. We shouldn't leave the beauty and the power that comes from singing to a few highly trained musicians. Music is the common her- itage of all of us. Especially through the singing of folk songs and simpler melodies comes the awakening of the individual, through breathing, rhythm, and the development of the song voice." The Choral Club is open to all girls whether or not they are Y. W. C A. members. , The club meets on Thursday evening. Swim Squad at New Trier Maintains Perfect Record New Trier high school's swimming team continues its perfect record, last week defeating the Deerfield-Shields and Englewood squads. Last Friday the New Trier boys trounced Deerfield 32 to 27 in a regular Suburban league meet. The local senwrs defeated Englewood 41 to 23 and the juniors jolted the Chi- cago tankers 31 to 8, winning every first and all but one second place. Royal Arcanum Five Plays Chicago Quintet Wednesday The Winnetka council, Royal Arcan- um basketball team has scheduled a game with a fast Chicago five for Wednesday evening, March 7, to be played in Chi- cago. A return game will be played later at Community House. Arrangements are now under way for one of the most elabordte of the after- Easter festivities, an evening bridge party which the Kappa Kappa Gamma sorority alumnae will give Friday, April 13, to benefit their chapter house building fund. The entire Evanston Woman's club build- ing has been engaged for the evening, and special features are being planned to make it one of the notable affairs of the season. Mrs. Montague Ferry of Win- netka is a member of the executive com- mittee. MULFORD NAMED N.T.0. A HEAD At the annual meeting of the board of directors of the New Trier Town- ship Orchestral association held in the library of the New Trier high school Tuesday evening, February 27, the following officers were elected to guide the affairs of the organization during the 1923-24 concert season : _ Herbert B. Mulford, Wilmette, pres- ident; Mrs. Homer E. Cotton, music supervisor of New Trier high school, vice president; George Turner, Wil- mette, treasurer; Homer F. Horton, Glencoe, secretary. Name Chairman Soon ~ The association has four directors in each of the villages of the town- ship, who elect their own respective chairman, who in turn will become members of the executive committee with the officers. These chairmen will be chosen in the near future At the meeting the directors author- ized the support of a concert to be given at the high school, probably within a fortnight, to aid the chil- dren of the grade and high schools in their work in connection with the music memory contest to be conducted the last of March at Orchestra hall, Chicago, by Frederick Stock and the Chicago Symphony orchestra. This contest is the same as that held a year ago under the same auspices. Preliminary contests are held in the various class rooms of the schools to eliminate contestants down to a limited number. These latter groups from the various grades will meet at the high school, where, by the same elimination process, the pupils who will attend the final contest in Chica- go, will be selected. During the mark- ing of the pupils' papers, a group of the "Little Symphony" orchestra will render a concert for the visitors. A small admission fee will be charged to defray expenses. Subscription List Filled A partial canvass of the subscrip- tions for next season's concerts indi- cates that next season is over-sub- scribed heavily and that there will be practically no tickets available to people who did not support last sea- son's concerts. Original supporters of the association will be fully pro- tected. Those who have not already signed subscriptions will shortly re- ceive a letter from the management with subscription blanks. CE : 1126 Central Wilmette ) Avenue 2403 UNIQUE STYLE SHOP Everything in Ladies' Ready-to-Wear Easter is here and so are our pretty Suits, Wraps, Coats, and Dresses. No store has prettier styles or better quality for the money. \ THE ATLAS North Shore 925 Central Avenue Gravity feed--no noise, no dust, no ashes. Ten years in successful operation OIL BURNER Sales Agency Phone Wilmette 2302 er Yew Miss Marion Coates, the principal of Bradford academy, and Rev. W. W. Patton, formerly a member of the faculty, will be the guests of honor at a luncheon of the Chicago Bradford club at the North Shore hotel Tues- day, March 6, at 12:30 o'clock. The hostesses are to be Mrs. S. IL. Hypes of Glencoe, Mrs. Leon Ellis, Mrs. Samuel H. Clark and Mrs. Walter Wylie of Ev- anston, Miss Elizabeth Merrill and Miss Pattie Hamn of Kenilworth. Mrs. Hypes is in charge of reservations, which may be made before March 2 . = Hurley Machine Coe, Chicago, Ill. Gentlemen:-- a Ti } ok ad me Mrs. Christine prederick's Book, Pe "Laundry" without cost. nyou an : o fast clrsutonreise. Miy Thor Washer is givin f, matics tos Here's the Answer Nothing we can say can add to the unqualified endorsements on the lips of every Thor user. To convince yourself, see the Thor in operation --Ilearn why it is the best machine to be had. Do this today. You'll wonder why you haven't bought a Thor long before this--how you ever got along without one. 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