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WINNETKA WEEKLY TALK, SATURDAY, SEPTEMBER 8, 1923 PERSONAL TOUCH IS STUTZ POLICY Interest In Stutz Buyer Throughout Car's Life Of more than ordinary interest is the announcement of sales and service facilities for the Stutz car. Repre- sentation for this popular motor car is held by the firm of Basting & Frost, with salesrooms and service accommodations in the Klee building at 1131' Chicago avenue, Evanston. Basting & Frost come to the north shore with an enviable reputation al- ready gained through north shore connections. "The novel plan recently adopted by Stutz, to maintain close, personal contact with all buyers of Stutz cars throughout their entire period of Stutz ownership is meeting with suc- cess beyond all expectations," said Mr. Basting this week. "The Stutz factory has earned an untold measure of good will and appreciation among Stutz owners as a result of this ac- tion." "From the purchasers of more than a thousand Stutz cars sold since the first of the year, personal communica- tions have been received by the fac- tory from more than half their num- ber, expressing unqualified approval of the Stutz plan of direct owner con- tact and of the Stutz product. Emphasize Performance "The attitude of Stutz buyers to- ward Stutz cars, disclosed in these communications, reveals a state of mind that is unusual. Almost with- out exception, Stutz owners emphasize the amazingly flexible and untiring performance of the car, exceeding their utmost expectations. And in equal measure, they enthuse over its comfort and ease of handling, con- tributing complete repose and enjoy- ment to the longest ride. "Another advantage widely com- mented upon is the remarkable economy of the car in oil, gasoline and tires, effecting a saving that is exceeded in importance only by the initial gain resulting from the phe- nomenally low purchase price. "Finally, and practically without exception, the distinctive appearance of the car, and its superb, detailed re- finement, are specific subjects of con- gratulation." Because of the success being met by the Stutz factory in this initial venture into the field of direct owner relations, every effort will be devoted to broadening the application of the plan wherever possible and to carry- ing it to a still greater degree of ef- fectiveness. Send Out Questionnaires Periodically, questionnaires will go to all Stutz owners to determine their attitude toward the Stutz product and the manner in which it is serviced. Not only will this operate to give the factory accurate, first hand, knowledge of Stutz standing and good will throughout the United States, but it. will prove equally re-assuring to Stutz owners themselves. The unmistakable consciousness that the Stutz factory is constantly watchful and jealous of the reputation of its product, regardless of how long it. has been in service, will go far, it 1s estimated, toward building the com- plete confidence and peace of mind that is sold as an integral and in- separable attribute of every Stutz car. GUILD PLAY LEADER AT DRAMA FESTIVAL Alexander Dean, associate professor of dramatic literature and art at Northwestern university, and best known to north shore people as the director of a recent North Shore Theater Guild production has been attending the drama conference and festival at Marie Ware Laughton's camp of Out-Door Players at Peter- borough, N. H. As a speaker on the lecture plat- form of the conference Mr. Dean dis- cussed his experiences in traveling over Montana with a group of Mon- tana State university players and gave his views on the possibilities of the Little Theater movement based on his work in that connection at Dallas, Texas. Oliver Hinsdell, formerly of the north shore and prominent for many years in north shore theatricals, also attended the Peterborough conference. Mr. Hinsdell is now director of Le Petit Theatre du Vieux Carre at New Orleans, La. CALLS MOON CAR STAPLE PRODUCT Depreciation Is Comparative- ly Small, Claim "What will your car be worth in 30 days..or five years from now?" is the pertinent query propounded by John H. Quinlan, of the Quinlan Motors Company, Chicago, distribu- tors of the Moon motor car, with north shore agency at the Suburban Motor Sales, Evanston. 1 "It's high time the motor buying public looked «certain fundamental facts full in the face," Mr. Quinlan goes on to say. "The season is now here when we may expect the usual mid-summer an- nouncements of 'next year's models'. Then many hundreds of car owners are goin to learn the meaning of 'de- preciation'. "When next year's models are an- nounced," he states, "several thous- and cars in Cook county immediately depreciate not less than $150 in value." "There are two prime motives for new model announcements," he con- tinues. "Either the production in question was 'wrong' before, or there must be need for violent stimulation for sales, to justify such sacrifice for the old car owners. "Moon owners know their invest- ment is not subject to such violent or costly assaults. "In comparing the Moon Victory, sold four years ago, and the current Moon model one finds no great dif- ference in outward appearance. There is no great difference. There are the same standard units, within and without, differing only in the re- finement which the years have brought. Yet Moon body design and finish is today admitted to be the smartest on Chicago's streets. "Moon engineers know that when a man buys a used car he looks for mechanical reliability--and for out- ward appearance and conformity with current modes. Moon engineers know that a thing is worth what you can get for it. Depreciation in the resale price of a motor car is governed 1464 Sherman Ave. EVANSTON Phnoe 5700 Chevrolet Prices Reduced Effective September 1st WA TCH Commercial Chassis ; Roadster ........ $490 : ; GE Se Beormomianl Tika us tutti: ». + iy vs cope sare $395 ! ouring ..v.u.. $495 fw Economicel Transportation Tighe Delivery Tuck : Coupe: .. nia $640 . ain h ees S408 Bean a vvssieen $795 iy Bape Thi F. 0. B. Flu F. O. B. Flint LEAD N ORTHWESTER MOTOR CO. 724 Elm St. WINNETKA Phone 970 by how closely a car conforms me- chanically and in appearance with current modes. "That is why a used Moon of years ago brings on the open market so large a part of the original price." Lexington Car Again Wins Pikes Peak Climb The Lexington, for the {four h succes- sive year, has taken the Penrose trophy in the celebrated Pikes Peak climb. The most recent win was recorded on Labor Day when H. Loesch and Jack Knight, Lexington drivers, teok first and second places, respectively, in the 137-200 cubic inch piston displacement 1,800 pounds minimum weight class. Lexington also won first place in the climbs in 1920 and 1921 and, although not entered in 1922, won on its unpar- alled record of the previous year. The «Pikes Peak ccure is over 12 miles, containing 142 *"S" and hairpin turns, the total rise being 6,600 feet. Promise Expert Service On Overland Automobiles George W. Slocum, who recently es- tablished an Overland and Willys- Knight automobiles agency at 566 Center street, Winnetka, announced the retention of an expert machanic who has specialized on those makes of cars. Mr. Slocum promises to personally supervise and stand back of the serv- ice given on cars in his shops. ARMY OF WORKERS In the American telephone industry last year, 320,000 men and women were employed. That figure does not in- clude many thousands of others en- gaged in manufacturing apparatus, supplies and equipment used in the great communication system. Are You a Member? CHICAGO MOTOR CLUB Established 1906 J. G. STANTON Winnetka Branch Mgr. North Shore Hotel, Evanston 6400 1/4 Million Cash Returned by auto insurance de- partment in 1922 INUTE MAN SIX Lexington Wins First and Second Places in Its Class at Pike's Peak Two Lexington Specials won first and sec- ond places in their class at the Pike's Peak An- nual Hill Climb Races Labor Day. This class included cars of 183 to 300 cubic inch piston dsplacement. This repeats Lexington performance of 1920 and 1921 and clearly demonstrates that the Lexington, powered with the famous Ansted engine, is capable of consistent cham- pionship performance. The New 1924 Models Are Here THOMPSON & SCHULER 1008 Davis St. Phone 6975 Authorized Service Station Evanston Lexington -- Monroe -- Jordan No punctures No blow-outs ESS At Last! A puncture-proof pneumatic Inner tire. Rubber ace inner tires solve tire problems. More mileage Easier riding FULLY GUARANTEED Demonstrated and Installed by A.B.C. Service Stations, Inc. North Ave. and R. R. Tracks Hubbard Woods = gis | | | + |