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WINNETKA WEEKLY TALK, SATURDAY. SEPTEMBER 15, 1923 9 The New G~ DEVELOPED by nineteen years' ex- perience, the 1924 line of Reo high- powered six-cylinder passenger cars more forcefully expresses the signifi- cance of Reo as "The Gold Standard of Values." The rugged, powerful chassis is hung lower to the road for easier riding, greater safety and improved appear- ance. The double-frame mounting of power units,--long a distinctive Reo feature,--is maintained. So is the sim- ple dual foot control. Super strength marks the new rear axle, which combines the advantages of both the semi-floating and full floating types. linder Touring 35 wi Greatly improved and oversized brakes with 15-inch drums and 2Y%-inch faces provide positive control; a simple, sure and safe design of time-tried goodness is assurance of continued efficiency. Powered with the wonderful Reo 6-cyl- inder engine; nothing experimental nor untried. With intake valves in head and exhaust valves at side, positive ~ lubrication and cooling systems and unusual accessibility, it provides de- pendable power for every driving condition. Safety --reliability--comfort--economy --roadability--appearance,--on what- ever factor motor car satisfaction is based, Reo dominates. The Gold Standard of Values All prices are f. 0. b. Lansing, plus fewer ax Reo Motor Car Company of Chicago, Inc. Evanston Branch, 806 Grove St., Phone Ev. 6194 "REO MOTOR CAR CO ee is £1049:-'1875::'1985:42235 MPANY fansing ~ ~~Michigan