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WINNETKA WEEKLY TALK, SATURDAY, SEPTEMBER 15, 1923 EXPECT GREAT THINGS in the NEW Y-.- TYPE EJ G H T Even the superb quality which you have long associated with the name Cadillac is no ade- quate measure of the merits of the New V-63. The simple truth is that Cadillac has ad- vanced its own standards and achieved, in this car, heights of quality which are strictly new. Your attention is directed, particularly, to these three elements:-- The New Cadillac V-Type 90°, 8-cylinder engine -- harmonized and balanced by entirely new principles of de- sign to a degree of smoothness unapproached in automotive manufacture. New Body Styles --destined by their graceful, symmetrical design, distinctive CADILLAC finish and exquisite appointments, to be the center of admiration in any company. Cadillac 4 Wheel Brakes --a safety factor developed with the care and thorough- ness characteristic of Cadillac engineering. New delights await you also in enhanced dependability, ease of control, riding rest- fulness and, indeed, in every phase of car performance. It is entirely logical that Cadillac, pioneer- leader of eight-cylinder manufacture in America, should now raise multi-cylinder practice to an even higher pitch of excellence. This is exactly what has happened in the New V-63, and Cadillac urges you to approach this fine car with great expectations. CADILLAC MOTOR CAR COMPANY, CHICAGO BRANCH Division of General Motors Corporation 2301 SOUTH MICHIGAN AVENUE Community Branches: EVANSTON BRANCH WEST SIDE BRANCH BROADWAY BRANCH 1820 Ridge Ave. 4660 W. Washington Blvd. 5139 Broadway STANDARD CYL 1 NDER ENG1 NTE