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20 helt ; . --------- er ¥ k. Sg No 4 vo WINNETKA WEEKLY TALK, SATURDAY, MAY 3, 1924 TREND TOWARD LIGHTER CARS So Says Wills Sainte Claire Official "When the first Wills Sainte Claire was built about four years ago it was the lightest car in the high qual- ity field," says Mr. Reagan, of Reagan and Simmons, Inc., local Wills Sainte Claire distributor. "C. Harold Wills knew that excessive weight was not necessary in quality car construction. He knew that road- ability, efficient performance and comi- fortable riding qualities were not dependent on weight. He knew that these essentials could be obtained by proper design and the weight of a car reduced hundreds of pounds. "Mr. Wills set about to prove his contention. There were no precedents for him to follow. Bulk and great weight had always been accepted as essential to a high quality car. His work was that of a pioneer. "The public knows how well Mr. Wills succeeded. The result of his tireless efforts was a revelation. For the first time in the history of the automotive industry there was pro- duced a surprisingly light weight car which took its place immediately among the finest motor cars in the world. Nothing in the way of per- formance, efficiency and comfort had been sacrificed. Indeed these factors were present in a goreater measure. But the weight of the car had been reduced to a point formerly thought impossible in keeping with fine car construction. C. Harold Wills had proved it could be done. "That was four years ago. Today, in the autmotive industry, we see the increasing influence of this achieve- ment. Several motor car manufac- turers who have always been identified with the high auality field are turn- ing their attention to the production of a lighter weight quality car. What seemed impossible five years ago is now accepted as a definite trend in automotive design. "In years to come there will be many more quality cars following the example of the Wills Sainte Claire. Public demand is becoming too in sistent to be ignored." ORDERS FOR PAIGE, JEWETT ARE DOUBLED "Although 1923 was a record-breaking year for us in every way and we showed tremendous increases in sales on Paige and Jewett Sixes, we anticipate that 1924 will show still further increases, and possibly even greater gains. Fach year some people talk about the saturation point and say that automobile sales can- not continue to increase," says Henry Krohn, vice-president of the sales divi- sion of the Paige Detroit Motor Car company. "I cannot speak for the industry as a whole, but there are many very defi- nite reasons why we are confident that our sales will continue to boom," says Mr. Krohn. Paige and Jewett dealers have on their books more than twice as many or- ders for cars fon spring delivery than they had a year ago. Motorists have learned that there is a spring shortage of 'the most desirable makes. A great many of them have come to classify the Paige or Jewett as the most desirable make for them. Their attitude is re- flected in orders on our dealers' books. Most of the automobiles shipped by a 'factory in December are taken by dealers for early spring delivery. Paige- Detroit dealers took twice as many cars during December 1923 as they did in the same month a year before, and five times as many as they took during De- cember 1921. That is a definite indica- tion of their business propects and a re- flection of the popular demand for Paiges and Jewetts, according to Mr. Krohn. : DEMONSTRATIONS IN VOQUE The Cadillac organization has decided that because of the marked engineering advancement in the design of the V-63 andl because the features which make its engine smooth and flexible cannot be séén by the eye, demonstrations to bring out its salient points are again in vogue just as in the early days of the in- dustry. U.S. STARTS FIGHT ON GRADE CROSSINGS As a forerunner to the policy of the National Government when it shall begin to build and maintain a system of national highways, the Federal-Aid Act, as administered by the Bureau of Public Roads, is being made the ve- hicle for the elimination of grade crossings wherever possible. Where elimination is not possible, certain restrictions and rules are pro- vided designed to increase safety at danger points. Among these is the provision that. the road at the cross- ing be wide enough for two vehicles to pass when automobiles approach- ing from opposite directions meet at a crossing. The view at a railroad crossing should, when possible, be unobstructed for 1,000 feet in each direction along the tracks; the approaching motorist should have this view for 300 feet be- fore reaching the crossine. Highwavs at a railroad crossing should be as nearly level as possible, since a steep orade up to a crossing increases the chances of a motor stalling on the track. Highways should cross rail- roads at right angles, not on a diago- nal line, which keeps the vehicle in the line of danger longer than one which runs straight across. MODERN CAR MUST BE GOOD Buyers Looking for More Than "Lines" Seasoned observers at the automobile shows this year noted important changes in attitude on the part of visitors. A greater interest than before in fine workmanship, careful design and com- fort was apparent from the questions asked. The visitors also showed great- er general knowledge of important points of motor car design; and interest in fundamental changes had been stimu- lated, without doubt, by the radical improvements which have been made during the past few months. Lynn McNaughton, vice-president and general sales manager of the Cadillac Motor Car company, who has just re- turned from attending a number of au- tomobile shows, including the national shows at New York and Chicago, was greatly impressed by the active buyer interest in highest grade of motor car craftsmanship. Mr. McNaughton states that the cut- open chassis was the center of attrac- tion at the Cadillac booth wherever shown, and that it was one of the most popular features of the national shows. "All of the mechanism," he states, "could be seen in operation, and many visitors exclaimed upon the educational advantages of the exhibit. The new V-63 engine with its balanced crank- shaft, which has been termed by auto- motive authorities one of the greatest advancements in motor car construction since the introduction of the V-type, eight-cylinder engine nine years ago, eli- cited unusual interest. "The mechanically operated four- wheel brakes also interested visitors at the Cadillac booth. On the cut-open chassis, every detail of their construc- tion and operation was clearly visible, and | many favorable comments were heard upon the great factor of safety, the improved durability and careful pro- vision for sure and effective operation under emergency which were embodied in the Cadillac principle of design. "Closed bodies also came in for a large share of visitor interest. Buyers today insist upon having not only at- tractive line but also comfortable and beautiful interiors, that are furnished with the very best quality of materials." Citizen Police Guard National Highway Route A citizen police force to suppress law- lessness along the 75 mile stretch of the National highway between Terre Haute, Ind., and Effingham, Ill, is being organ- ized in the towns along the route. Police of Terre Haute and Effingham and sheriffs of the counties through which the route passes will cooperate. Citi- zens police captured several bank rob- bers on the road last fall. Read the Want-Ads re -- IT CAN'T 1027 Davis St. Do You Know That If the J EWETT Can't Do It A thrifty Six built by Paige TRACY HOLMES MOTOR CO. EVANSTON, ILL. BE DONE Tel. Evanston 4903 The Aristocracy of Quality Beauty is a relative term-- When applied to motor cars it may mean the pretentious glitter of oH the multitude-- Or the chic alertness, the grace and character and poise that mark the aristocrat as expressed in the new Wills Sainte Claire. There is a distinct individuality to the Wills Sainte Claire. The fascinating grace of its body lines--the unusualness, yet perfect taste of its color combinations mark the craftsmanship of custom builders and give to it an air of ex- clusiveness that we are accustomed to associate only with the most expensive of foreign built cars-- Seven beautiful new body styles-- strikingly distinctive, await your critical inspection. The Seven Passenger Sedan The Five Passenger Sedan The Seven Passenger Phaeton The Four Door Brougham The Four Passenger Coupe The Five Passenger Phaeton The Four Passenger Roadster Hydraulic four wheel brakes specially designed under Lockheed patents and balloon tires perfectly balanced with the entire wheel assembly, are standard equipment. REAGAN & SIMMONS, Inc. 1017 DAVIS ST. Phones Evanston 2277-5066 OUSECLeaNING for ati SPRING Does your motor pump oil? If your motor carbonizes easily, if your spark-plugs are wet, or if you use over one quart of oil every 250 miles, YOU NEED NEW PISTON RINGS We guarantee that the rings we install will stop all oil-pumping and give you 1,000 miles to a gallon of oil, providing your cylinders are not scored or out- of-round over .005 inch. : FLAT RATE PRICES WORK GUARANTEED Hubbard Woods Garage "Service with a Smile" 1010 North Ave. Phones Winn. 617-1834 a = " th