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at PET 2 wing una ruovLLe Lio ary, Winnetka, Ill. 7 = PE " WINNETKA WEEKLY TALK A Clean Newspaper for a Clean Community VOL. XIII, NO. 52 WINNETKA, ILLINOIS, SATURDAY, MARCH 7, 1925 I ot pa Cn BUTCHER'S AD BRINGS BACON This Time It's in the Form of a $10 Note for a Hubbard Woods Housewife WINS POPULAR FAVOR Mr. Inx Pays Lofty Tribute to Women To market, to market, to buy a fat pig! What market? Why, Peters Mar- ket, of course. The women all liked the advertisement inserted in last week's WINNETKA TALK by that firm, and that's that. Mrs. Fred Albrecht of 760 Hibbard road, Hubbard Woods, wrote the win- ning letter. She said that Peters' ad surely broadcasts "bringing home the bacon." She liked their suggestion about how to save money and what to do with it when it was saved. Which all proves that when you talk to the women in their own language you get an instant response. How It Came About All of this ad contest grew out of the assertion of a certain Winnetka business man that women of the village did not know or appreciate a good advertise- ment when they saw one. The Win- NETKA TALk differed from this opin- ion, and offered a weekly prize of $10 for the best letter concerning the ad of a local merchant appearing in the current issue. Mister Inx, the man of all work around the WinNETKA TaALk office, was put in charge of the contest. He had a big surprise awaiting him when he re- ceived th: first week's mail. Apparent- ly many women knew something about advertising. Not only did they know a good ad when they saw it, but they knew wiiat made it a good ad, and werc able to state their views on the subject. Must "Sell" The Women Mister Inx wondered if some of our local merchants hadn't been going ahead blindly with their advertising programs, paying no attention to what the women liked or disliked. It is a well known fact that in every home the woman is the buyer of most commodities, and she is the one who must be reached by an advertisement. If she doesn't like the ad, or it doesn't appeal especially to her, she is not at- tracted to the firm which is paying out good money to bring its wares to her attention. It doesn't make any difference if the wares themselves are of the high- est quality, if the advertisement does not make her want to come in and buy them. Not Overworked Yet Mister Inx isn't overworked yet. He expects a lot more letters next week about the ads in this issue of the WINNETKA TaLk. He advises all women to get out their pens and stationery and write him letters telling him why they think some ad in this issue is better than all the rest. That $10 prize which he offers for the best letter about the ad which is the popular choice for the week might come in pretty handy for pin money, or for that pet charity. Club to Hear Reading of "Maker of Dreams" By J. A. H. At the meeting of the Winnetka Sun- day Evening club on March 8, Mrs. Frances Murray will read "The Maker of Dreams," by Oliphant Down. Mrs. Murray's ability as a dramatic reader is well known. This meeting will, without doubt, prove to be one of the most worthwhile meetings of the year. Last Sunday evening the club was sur- prised by a number of pipe organ selec- tions played by Raymond A. Smith, organist of the Winnetka Congregational church. Among the selections were the following : "March Militaire," by Schu- bert; "Russian Boatman's Song on the River Volga," by Eddy; "Country Gar- dens," by Grainger, and "Pilgrims' Chor- us," by Wagner. It is hoped that Mr. Smith will present another program to the club in the near future. The meeting next Sunday evening will be held at the Community House, Camp Fire room, at 6:30 o'clock. Supper will be served. Roswell B. Mason to Quit Library Board Roswell B. Mason, for a number of years member of the Board of Trustees of the Winnetka Public library has an- nounced that he will not be a candidate at the election this spring. Mr. Mason said that he thought. a change was needed once in a while, and indicated that his business would not allow him time for civic affairs. NEXT WEEK IN WINNETKA (Schedule of Community Events as recorded in the office of Community House). Monday, March 9 Weekly meeting of Christ Church Guild. Lecture, with slides by Dr. Clyde Fisher, curator of American Museum of Natural History at Skokie school in afternoon. This lecture on "How Life Begins" is for children and grown-ups. Evening--Music department of Woman's club--special meeting-- song recital, by Mrs. Clara M. Schevill. Tuesday, March 10 Motion pictures -- Community House. Evening -- Choral society--Win- netka Woman's club. Wednesday, March 11 Community Players, in play, "Milestones," at Community House, evening. Thursday, March 12 Evening--Community "Milestones." Players in Friday, March 13 Noon--Rotary club luncheon. Afternoon and evening -- Motion pictures, Community House. Evening--North Shore Congrega- tion--Hubbard Woods school. Saturday, March 14 Evening -- Skokie school--piano recital, Mr. Henry Cowell. Eprror"s Note: Events in the com- munity may be recorded in this col- wmn by communication with the of- fices of Community House. NOTED PIANIST TO PLAY HERE Cowell, Ultra-Modern Musi- cian, Comes March 14 Henry Cowell, ultra-modern composer and pianist, will be heard in Winnetka for the first time Saturday evening, March 14, when he gives a lecture-re- cital of his own compositions in the Jane Kuppenheimer Memorial hall at Skokie school. It was through his friendship with Carleton W. Washburne, superintendent of schools, that Mr. Co- well was persuaded to appear here. "Mr. Cowell is a great artist," says Mr. Washburne. "To many people in Winnetka his name is not known. Many people who come to hear him will not like his music. When he plays with his elbow or the entire forearm, or plucks the strings of the piano as he would a harp, some people will think of his at- tempts as merely bizarre and sensational. "But Mr. Cowell's unusual treatment ot the piano grows out of a profound knowledge of the development of music and harmony and forecasts something of their future development. "Mr. Cowell has recently returned from a concert tour in Berlin, Paris, Vienna, and London, and a series of recitals in New York. His work has resulted in vigorous discussion and widely differing comments, some hailing him as a great prophet of the future of music and the more conservative seeing nothing in his work but sensationalism. "Mr. Cowell tells something of his philosophy between selections. He has a charming personality and a good sense of humor. I have heard him play often and can say unhesitatingly that whatever one's final judgment of the permanency of Mr. Cowell's work may be, one's musical education is not complete until he has heard him. "We are encouraging upper grade chil- dren to attend the performance at re- duced prices. They will get something from it, but a full appreciation and com- prehension of what Henry Cowell is do- ing requires, of course, adult intelli- gence. "We have been trying to get Mr. Co- well for several months. I hope that the people of Winnetka will take advantage of the opportunity to hear him. Tickets may be obtained through the office of the Skokie school." Ask for Bids Soon on Municipal Building At the council meeting last Tuesday evening it was voted to receive bids for the construction of the new administra- tion building, plans for which were re- cently selected. The bids must be submitted to the architect, Edwin H. Clark, but no time limit has yet been set. WOMEN T0 STUDY VILLAGE BALLOT Voters League to Hear Vil- lage Manager Explain Duties of Officers MEETING ON MONDAY Session of Congress Also to Be Reivewed Do you know for what officers of the Village you are to vote on April 7? And, do you know what the duties of those officers will be? If not, you will have an opportunity to learn on Monday after- noon, March 9, when Village Manager H. L. Woolhiser addresses the Winnetka League of Women Voters on that sub- ject. ' Above queries and announcement came this week from headquarters of the league, which comments further as follows : ; "If you do not belong to the league yourself, you must surely know some league members, for there are almost 1,000 of them in the village. Ask any league member to take you to the meet- ing. It is free. And if you should like it, and want to join the league, the mem- ber who takes you to the meeting will be glad to arrange that matter for you. Luncheon will be served the league at 12:30 o'clock at Community House and Mr. Woolhiser will speak at 1:15. He will explain the duties of the various officers of the Village of Winnetka and also of New Trier township. Among the questions to be answered ov Mr. Woolhiser are: What are the duties of the Village Manager? What are those of the Vil- lage President? What problems must the Village Attorney be . prepared to meet? Who is responsible for collecting the garbage? For keeping up the parks? Hear Mrs. Dodd Following Mr. Woolhiser"s speech, Mrs. Walter F. Dodd of Chicago will review the work of the last session of the United States Congress and fore- cast some differences of procedure which are likely to take place in the coming session when the senate will be presid- ed over by Vice President Charles G. Dawes. The meeting will adjourn at 3 o'clock. Mrs. Walter Benson, president of the league, who has been away from the vil- lage for three months, is expected to be back to preside at the meeting. During her absence the work of the league has been ably carried on by Mrs. Edwin E. Brown, the vice president. ] A joint meeting of the Winnetka League of Women Voters and the Win- netka Woman's club will be held on Thursday, March 19, at the Woman's club. Miss Lydia Schmidt, a brilliant speaker from Germany, will address this meeting on the "Fifth Assembly of the League of Nations at Geneva." REHEARSE CHORAL CONCERT The Winnetka Village Improvement association Choral society is diligently rehearsing for a concert to be given on Tuesday evening, March 17. The chorus is made up of Winnetka people inter- ested in group singing and has been par- ticularly in evidence at the Christmas caroling season. COOLIDGE preaches economy. | So do we. Move into smaller quarters and rent your home. WANTED TO RENT--A FIVE or six room house or bungalow at a reasonable price; best of references; Winnetka prefer- 3 Address A-473 Winnetka alk. OUR WANT ADS suggest ways to CUT DOWN EXPENSES L} ] 1 WANT AD DEAD LINE; THURSDAY NOON RADIO STARS COMING "= FOR CONCERT-MARCH 6 > $4 3 March 16 is the date an % Skokie. school on west Elm street, Winneika, the place, for the appearance of a large dele- gation of Chicago radio artists under the banner of Frint George, the north shore"s own impressario and entertain- ment builder de luxe. The stars--some 25 of them--will ap- pear in person under auspices of the Winnetka Temple association. Included in the galaxy of microphonic talent will be such outstanding perform- ers as Jerry Sullivan, announcer at WQJ; Harry Geise, his first lieutenant and original "How-do-you-do" man; Axel Christensen, father of ragtime; the Harmony Girls, Langdon Brothers, the Melodians, the Emanon Eight, Clyde Hagar, Grace Wilson, and a host of other bright lights. All will appear in person and sing right across the foot-lights. This will not be a radio concert but the "flesh-and- blood" performers themselves telling and demonstrating just how they cavort in the studios of Chicago's great send- ing stations. There will be a spectacular array of stars--the largest collection apearing any- where in one performance. I'ickets for the concert are to be se- cured at the Wilmetie Music Shop, and the Adams and Community pharmacies in Winnetka. WINNETKA GETS BOYS' MEETING Great Conference to Be Held Here March 28-29 An event of general interest to all fathers of boys, and to boys and young men of the north shore, will be the fifth annal-MNerth Share Older Boys' confer- ence which is to be held at Community House Saturday, March 28, and Sunday, March 29. At this conference there will be such able speakers as Dr. Edmund D. Soper, Dr. Fred Stone, and Dr. Clifford Mans- hardt. It is to be a meeting of inspira- tion and fellowship, one which will inter- est the youth of the north shore. There will be large and small meetings, and a dinner on Saturday, at which George Huff, of the University of Illinois, is to speak. It is expected that 200 delegates will attend the sessions. This conference is held under the joint auspices of the Evanston Y. M. C. A. and the Older Boys' council and the New Trier and Evanston Hi-Y clubs. Com- munity House is offering the use of its building and it is urged that this event, which will be a wide-awake one, full of interest, be kept in mind, especially by boys and their fathers. Further an- nouncement will be made later. Invite Winnetkans to Annual Village Caucus Winnetka's annual village caucus will be held Wednesday evening, March 11, at 8 o'clock in the Rudolph Matz hall at the Community House, according to an announcement by Eugene A. Rummler, chairman of the caucus committee which was appointed at last year's caucus. The committee of 15 which has been working on the plans for this year's cau- cus has completed all arrangements and has several suggestions to offer to those who attend the meeting. Invitations have been sent out to more than 700 persons, and it is hoped that all will be present. The village election will be held as usual the first Tuesday after the first Monday in April. That date will fall on April 7 this year. Skokie School Invites Rotarians to Luncheon Winnetka Rotarians, with a group of Wilmette Rotarians as special guests, held their weekly luncheon at the Skokie school Friday noon of this week. The club convened at the school on the invitation of Superintendent Carleton Washburne, himself a Rotarian, and were served a luncheon prepared by the girls of the domestic science department. Mr. Washburne and Principal Willard Beatty of the Skokie school explained the school's method of instruction to the club and later conducted a tour of inspection through the building. CONFINED BY ILLNESS Village Manager H. L. Woolhiser was confined to his home a few days this week because of a severe cold. He was expected to be at his desk later in the week. GES PRICE FIVE CENTS NECASTFOR ~~ 'MILESTONES Community Players to Pre- sent English Comedy Next Wednesday and Thursday AMBITIOUS VENTURE Illness Necessitates Changes in Cast " "Milestones," a play by Arnold Ben nett and Edward Knoblock, is to be presented at Community House, Wednes-- day and Thursday, March 11 and 12, by the Players of the Community Drama club. "The people who live in the past must yield to the people who live in the fu- ture." So says John Rhead, the virile and domineering captain of industry in "Milestones." And this line gives an insight into the clash which is ever in progress between the audacities of youth, with the spirit of conquest, and the con- servatism of age with its jealous cau- tion, and typifies the whole action which follows. The play is in three acts, each pictur ing a milestone in the progress of indus- try, love and civilization. Act One treats of the period of 1860 when the new generation is anxious for the saddle bo'h in love and business. The wooden ship is passing and iron is coming in; only John Rhead can see this and his partners, one of them old, says iron ships are nonsense--"what of English Oak?" No man believing in iron ships can marry his daughter. But John Rhead is a masterful man. He leaves the firm, establishes a new one, marries the girl of his heart and waxes rich and success- ful. . Old vs. Young : : Milestone number two and Act 'Twa, brings one to the ycar 1885 when John Rhead is head of an enormous business. He is to be made a peer and his daugh- ter, Emily, wants to marry a man of brains who believes in steel for ships. This man, Arthur Preece, has been put on experimental work in Rhead's firm and has invented a new light steel. When informed by his daughter that she wants to marry Preece, John Rhead objects and says, among other things: "Heaven knows no one can accuse me of being conservative in my ideas, but I must say the new generation seems to be going clean off its head!" This, the old fal- lacy again, that age thinks it is modern and abreast of the times, while youth is radical and unbalanced. Rhead is mas- ter in his own househould and his wife never opposes him. His daughter Emily marries, not Arthur Preece, but a peer of the realm, one Lord Monkhurst, an old friend of her father and mother who, if old enough to be her father, yet can in the words of John Rhead, "give his wife a position second to none in Lon- don society." All Over Again Milestone three and Act Three brings the scene to the present day with Sir John Rhead and wife celebrating their golden wedding anniversary. Present are members of the family only, includ- ing John Rhead's granddaughter, the Honourable Muriel Pym, and all await- ing her brother, the present Lord Monk- hurst, a youth of 22 years. He comes in very late and, in conversation with his mother, the former Emily Rhead, it is brought out that Muriel has been seen kissing her second cousin, who is merely an engineer in the Rhead works, and who, too, sees visions. He means to go to Canada and build agricultural imple- ments. Muriel is thrilled with the ro- mance of the wheat fields. Her mother objects, and her grandfather, John Rhead, objects, and she is forced, finally, to give up her engineer. Arthur Preece, the man who lost Emily Rhead, reappears at this stage of the play as a rich man and member of Parli- ament as leader of the Labor party. Settling a strike in the Rhead works, he meets again his old love Emily, now a widow, and they are soon engaged and married. He also seals the bond twixt the Honourable Miss Pym and her engin- eer, much to the discomfiture of old grandfather Rhead who reluctantly and perforce capitulates. The play is under the direction of Mrs. Lloyd Faxon, assisted by Mrs. Carrie Burr Prouty. : prevalence of illness, has not been with- out difficulty. Miss Grace Merrill, play- ing Rose Sibley, and Mrs. William T. Wersted, playing Mrs. Rhead, were as- signed these parts but a few days ago, substitutions being necessary due to the illness of Mrs. J. P. Yoder and Mrs. Louis Sherman, who were originally cast in these roles. The casting, due to the i