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A »-edfisider whether it would be ppssible to First with the Latest Winnetka North Shore’s Greatest Newspaper Sq uawk Speed is Our Middle Name EXTRA Issued Occasionally WINNETKA, ILLINOIS, WEDNESDAY, JANUARY 21, 1925 Price: All We Can Get MAMMOTH PUBLICITY PLAN ANNOUNCED CHURCH PLAN GROWTH SHOWN Philadelphia Architect is ‘ Chosen to Prepare Plans for Proposed Edifice PRESENT SITE 0. K. Church Members Unanimous in Praise After a previous committee, which was known as the Church Development committee, had considered the. possibility of increasing the capacity of our church plant proper, by means of the alteration or enlargement of the existing building, and had reached the conclusion that it was impracticable to meet our growing need by that method, and after the recommendation of that committee to that effect had been concurred in by the Church Council and adopted by the church, the present committee, known as the Church Building Plan committee, was appointed. At the same time a resolution was adopted to the effect that the plans of the church, for increasing its capacity, should take the form of a new building, rather than any alteration or enlargement of our present building. Present Site Practical “Fhe first question considered by the Church Building Plan committee was the question of ihe site for the new building. Before giving serious consideration to any new location. we felt it our duty to erect a new church building, of the proper capacity and suitable architecture, on the present property. It soon de- veloped that even in the consideration of ths preliminary problem, it would né nécessary to have the pr@gessional advice of a church architect, ably to one who would ultimately for the néw church building consideration of of the choice of an ar Charles Z. Klauder of P vas_ selected, f the Church h body he has and, with the council and been retair architect. Mr. Klauder netka, carefully ex- amined after he had sub- mitted es, illustrating possi- ble site, in connection with the *the new church building, awings which he submitted connection, and after several with him, the committee that a new building of ade- Size and_ suitable architecture e erected on the present property. e committee then gave its careful consideration to the question of the use of some other location rather than the present one. At least three other possi- ble locations were thoroughly considered. Certain positive and physical objections to each of these other sites were en- countered, and the conclusion of the committee was that they were of such a serious nature, as to make their use, either undesirable and impracticable or quite impossible. ‘There were other and strong reasons which the committee felt impelled it to recommend the use of our present site, and as the committee had become convinced, from its investigation of the matter, that this was both possible and practicable, that plan was finally recommended and adopted. To Have Plans Soon The last conference with our architect was held about a month ago. At that conference the Church Building Plan committee requested the presence of the members of the Church Building Finance committee and the Board of ‘Trustees. The architect is now engaged in the pre- paration of sketches which will illustrate the recommendations he desires to make, with reference to the type and style of building which he feels will meet our needs and fit in with our location and surroundings. We anticipate that these sketches will shortly be submitted to us, and after a careful consideration of them, and a further conference with our architect and the other committees which have this new building project in hand, our committee will be in a position to make definite recommendations to the Church council, concerning the structure which we feel will not only be one the church needs and.wants, but will be one (Continued on next page) Hundreds at Big Church Dinner —By Staff Photographer One of the largest gatherings in the history of the church was assembled for the annual dinner Wednesday of this week. This view from the stage was taken unnoticed by a staff photographer of Winnetka Squawk while the Advertising Men’s sketch was in progress. The remarkable speed displayed in transferring this photograph to the printed page is evidence of the dispatch with which the organization behind Winnetka Squawk functions, and only one of the reasons why Winnetka Squawk is justified in laying claim to the title, “The North Shore's Greatest Newspaper.” LARGE CROWD ENJOYS ADVERTISING COMEDY Play Depicting Inaugural of New Publicity Campaign for Church Follows Annual Dinner of Winnetka Congregational Church More than 400 members of the Winnetka Congregational church crowded Rudolph Matz hall to capacity and over at the an- nual church dinner and business House this evening. meeting held at the Community A comedy skit written by Howard H. Hoyt, which was based on the letting of the contract for the publicity campaign to be carried on by the church was presented by the adver- tising men of the community, who were in charge of the program this year. immediately after the dinner, when all the tables had been pushed back and chairs drawn into position in anticipation of the reading of the yearly reports on church work, which is a feature of such an occasion, Mrs. Mary Keyes Beard announced from the stage that the finance committee had appropriated a sum of money to be used for advertising purposes, and had placed the account in the hands of an agency. This was the signal for the beginning of the play, although that was not apparent at the moment. Winnetka Squawk Wins From the audience a young man who said he represented the Winnetka Squawk hurridly ascended the stage and asked Mrs. Beard with what agency the account had been placed. She de- ATTENDANCE AVERAGE SHOOTS UPWARD FAST By CHARLES T. THORNE Our regular morning attendance was 13;454;-an-average of 258 1/3. A gain of 1,075 over 1923 and a gain of 20 each Sunday on the average. In addi ion to this Mr. Davies had 5,244 at his services in Matz Hall and our Church Guild had 430 babies in the assembly room. This makes a grand total of 19,128, or an average of 368 altogether for each Sunday morning in 1924. It has always seemed tome that the best way to determine the attendance would be to take the slim Sundays when most of us either stay away or are not at home. For instance, from June 15th to September 7th our average was only 137, which is very much better than any year on our records. That would leave an average of 302 for the other 39 Sundays. That keeps us all very busy to look after, as it very near the end of our rope in this church and of course everyone wants choice seats. is Our largest attendances were: Faster 868, a gain of 3 over 1923 for all departments. Children’s day we had 1,016; total in all departments of the church and school of that number, 633 were children. 216 more than 1923. The two Anniversary Sundays we had 553 the first one and 500 the second. We also had 558 at our Christmas services. On Anniversary Sunday 630 children marched and had special serv- ices at the church. If you feel this church is large enough for such crowds, we would be pleased to have you take care of them. We had 24 fine Sunday mornings, 10 cloudy mornings, 5 rainy mornings, and 3} snowy mornings. } 227 In 34 years we had 1,227 fine Sunday mornings, 243 cloudy mornings, 140 rainy mornings, and 67 snowy mornings. Women Keenly Devoted To Scripture Studies By MRS. BURTON H. ATWOOD A group of earnest women being of one mind as to their need for Bible study met together last fall and or- ganized a class for this purpose. Each Sabbath morning we have met at 9:30 in Room 9 and, under the able leadership of the Rev. Ralph A. Mor- phett, studied and discussed the Life of Christ. A text-book of Ernest D. Burton has been followed. The -increasing number of women in attendance at these sessions is suf- ficient proof of their success in fill- ing the need, which has long been felt among the women of our church. The truths as we learn them there are so practical that we are greatly helped in our daily living and our one creat desire now is that more women may know of and take advantage of this opportunity for study, fellowship and blessing which is open to all. CHURCH SCHOOL OVER CROWDED Effective Work Accomplished by Children By “CHIEF” There is nothing spectacular about the Church school. It meets with the regularity of Sunday morning. It is trying to mold character, to give a knowledge of the Bible, to help youth to think religiously, and to form the habit of worship. One of the fine tributes paid this school was by a graduate who, when asked by her mother “What is the most important thing you got out of the Church school?” said, “The ability to think.” The pupils are brought face to face with the fact that they are in this world as partners with God in build- ing His moral and social world in terms of religious living. You have in this school at present 766 boys and girls. They are just like you, without your years of ex- perience, only more honest and with a wider range of knowledge than you had at their age. Some forget their lessons as easily as you forget the text of last Sunday’s sermon. School Overcrowded The school is in a far worse crowded condition for class work than you are for worship in the church. One class meets in a poor basement room, another in a storage room off the basement, while one started in the kitchen, then met for a while in the men’s wash room but is now well fixed. There are ten classes of over 30. One running as high as 56 pupils. This is exclusive of any Primary or Kindergarten classes. The best work- ing wnt 1S <a .Class-Ot- le to.d5. Che real reason that some classes are not divided is because we have not the room. This dilemma has two horns upon which to hang your hat. Either you must provide more room or you must demand week-day instruction. Sixty-five teachers are helping you train your children. Most of these teachers are trained men and women. Parents Cooperative It is a great satisfaction to know that the great mass of you are back of this school. Only a few cause their children be late because of their failure to get up on time, or because of an unfortunate habit formed in the parent’s own childhood as is indicated by one mother who admits she can never get any place on time, and says “How can you ex- pect my child to!” Only two or three did not see to it that their children had Bibles, and these arranged this matter when it was brought to their attention. We are trying to furnish you with report cards. This of course means extra effort for the teachers. We hope (Continued on next page) to LIFE OF USHER NOT ALWAYS HAPPY ONE Mr. F. H. Scott, chief usher informs us, in a telephone conversation, that the present capacity of the church is 345 adults. This means placing seven people in a pew in the main section and eight to a pew in the annex. This is a very difficult thing to do in the winter time when people wear heavy wraps and usual- ly cuts down the contents of the pew by one person. It has always been found necessary to put people into the library as there was absolutely no seating space for them. In addition to the capacity crowd of 345 there are of course the choir in attendance which increases the total number of people slightly. Mr. Scott is of the opinion that we are losing church contact with children and particularly those of high school age since there is no place to seat them. The church attendance usually consists of adults. The church school, in a measure, helps to take care of this prob- lem but not in the way it should as most children really form their church going habits during their formative period by attending church in the com- pany of their parents. Mr. Scott is of the opinion that we could increase the at- tendance of the church by 50% if we had the proper seating capacity. Mr. Scott also made a suggestion con- taining some good situations for humor, that is, that people come late and are a great bore. They usually stand up in the rear of the church and clutter it up and are moving around making a noise. Also, certain people follow the usher down an aisle and leave him by drop- ping into the first vacant seat and the usher, upon arriving upon the place he wanted to seat the person or people, turns around and there is no one there. Local Wedding Dazzles North Shore Society One of the interesting events of the current social season was the wedding last week of Miss Seraphina Bump, eldest daughter of Mr. and Mrs. T. Tennyson Bump of Skokie Valley Road, to Mr. S. Rowles Kling, Winnetka’s most eligible bachelor. Much merriment took place prior to the ceremony, one of the best events being a boat race in the basement of the bride’s home. The house being located at the extreme end of Elm street lends itself beautifully for such events. The bride was a rare vision as she appeared for the wedding. She wore pink tulle over crape while the groom was dressed in the conventional blue serge Over union. A unique feature of the affair was the presence of the bride’s father who arrived late having been delayed by an important business engagement at the Morris Plan Bank. After an extended honeymoon in Sicily, Cicero and Hammond _ the happy pair will be at home in a charming apartment above the Win- netka State Bank. clined to tell him at first, but finally whispered the secret into his ear. This was the cue for the curtain to rise revealing the office of Bunkem & Soakem, the advertising agency. The President, cleverly played by Howard Hoyt, was shown seated at his desk, busily at work looking through papers and dictating letters to his stenographer. At this point the real action started. The President was besieged by advertising men re- presenting various publications which were bidding for their share in the anticipated huge appropriation. There were numerous conferences to work out the stupendous campaign about to be undertaken. Finally, when near- ly every detail had been attended to, a conference of the heads of the vari- ous church committees and the ex- ecutive staff of the agency was called. It soon developed that the purpose of the church was not to gain more members, as was supposed by the agency executive, but to stimulate interest in getting a larger church so that the present congregation could be adequately cared for. Hardly had the executive recovered from this blow when the climax was reached with the announcement that the church publicity appropriation was $12.90. When “the tumult and the shouting had died,” Mr. Breeze, representative of the Winnetka Squawk, was called in and asked to get busy on the new campaign with all speed, which resulted in the in- sertion of the church advertisement to be seen on page 2 of this issue. Life Gets a Laugh The audience’s appreciation of this snappy little comedy was in direct ratio to its size—in other words, there was quite a lot of both audience and enthusiasm. One of the big laughs of the show, which would have “gone over” big at any variety house in Chicago, occurred when the repre- sentative of Life tried to convince the space buyer that the latter should advertise in his publication. Another character who always brought a chuckle was the office boy, played by Charles T. Moon. The whole cast was particularly competent and well fitted for the parts and many persons in the audience were heard to in- quire if Mr. Hoyt is a professional playwright and if not, why not. A practical touch was lent to the affair by the reading of annual re- ports by the various committee heads of the church. These reports were worked into the plot so that they appeared a part of it, but they were the bona fide reports and as such are printed elsewhere in this issue. Present Large Cast Following was the cast of char- acters: CHINCe DOV. ee. . os. Charles T. Moon Stenographer...Mrs. Alfred Freeman Representative of the Winnetka... SO tia WK Nass oe oeigies Charles Matz Agency Executive.. Howard H. Hoyt Publishers’ Representatives wah cleat foe Sam Smart, R. H. Davis Space. Buyer i. -: Myron T. Harshaw CopyieMianistiessis raisers Lloyd Faxon Merchandising Expert.Sherman Goble OWEN cad ge. i+ degen A. E. Bryson ASL IST ca Panties\« wos slnis! Ha BRA Tira Earl Huhl (Continued on next page)