Winnetka Local History Digital Collections

Winnetka Weekly Talk, 19 Jun 1926, p. 42

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June 19, 1926 WINNETKA TALK 41 Ax AS SW eT Te ta RS Prices A Delivered Complete Roadster THOUSANDS pa a OF WOMEN Phaeton Il ll : C h. . SAID IT -- Mh divin UPN NJ t er TTT "A Self-Starter abrivles- Rios 1] lil : 5 $2350 il Isn't Enough By 2-Door Brougham | A FLORENCE ELIZABETH DON $2250 J To47152, 4-Door Sedan De Luxe | $2450 x =LeEATYy The LIGHT STRAIGHT F COURSE, every woman knew the Delco System had made it easy for automobiles to start. "But", contended the thou- sands who wanted to learn to drive, "that isn't enough. We want a car that is easy to steer, easy to back, easy to park, easy to stop." And it was this clarion cry heard throughout the industry, that initiated the great race-- the race to design and build --not a car for men alone, but a car engineered for women. (J And that's how Diana engineers came to achieve Simplified Control, that's how the Diana Light Straight Eight came to be America's greatest seli- ing fine car to women. Simplified Control has made it possible for any woman to handle the car alone--in city trafic and in the country, on hills and on the level, in rain and snow, in daytime and night. And now, while you have the mat- ter in mind let me suggest you make your arrange- SPECIFICATIONS: Eight Cylin- ders; 73 Horsepower with flexibility ranging from, 3 £0 15 Hailes per hour; ment to drive this great car and try it out-- chester Dam ner; Purolator Oil Fil- : . veg iy aM a DN demonstrations are by appointment only. Hydraulic 4-Wheel Brakes; Balloon Tires (Shimmy Proof); Finest Qual- ity Upholstering; Body of latest European Arrowhead design; Finish Gg SR LeLanp P. ARTHUR Distributor 1015-17 Davis Street, Evanston Phone Greenleaf 2338 Built by the MOON MOTOR CAR CO., St. Louis LLLVVLVLLLLLLLLLVLLVIVIVTLLLLLLLLL LLLLLLLVLLLLLLLLLLLELLENNS

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