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August 28, 1926 WINNETKA TALK jo CERYSILER Standardized Quality Guarantees Greater Value to the Car Buyer Chrysler manufacturing, like Chrys- ler engineering, is different from ordinary manufacturing--radically and immeasurably different in prin- ciple and practice. Building several cars as separate units is one thing. Building four lines of cars under one name and one management in one unified group of plants on a rigid system of quality standardization is a totally different thing. Quantity production has long been standardized--quality standardiza- tion has been accomplished for the first time in motor car manufactur- ing by Walter P. Chrysler. 50, 60, 70, 80--These car numerals attached to the name Chrysler mean miles per hour and they mean some- thing vastly more important than that in creating value. EVANSTON PHONE WILMETTE 2277 HI TET EEE TTY 2 Quantity production has long been standardized -- quality standardization has been ac- complished in motor car man- ufacturing for the first time by Walter P. Chrysler. At one step this eliminates "purchaser's risk" and makes possible the purchase of either the lowest or the highest priced Chrysler car with the positive assurance that the quality in each is equally unquestionable. ETT CT TTR ETTORE LUT Hn They mean a common basis of qual- ity for all four lines of cars--a rigid system of close measurement and fine manufacturing applied alike to each and every one of the four lines a common source cf engineering skill--a division of overhead and op- erating costs into four parts -- a combination of buying resources -- a magnificent system of special ma- MOTOR W. D. Reagan, Mgr. chines and special processes devised to insure invincible accuracy in the manufacture of all four lines of cars --a positive protective process of guaranteeing the owner exactly the same basic quality no matter what price he pays or which Chrysler car he buys. Certainty of unsurpassed perform- ance is thus built into every Chrys ler car, no matter what its price classification. The Chrysler plan makes possible greater value for the investment than has heretofore been dreamed by the automobile buyer. At one step it eliminates "pur- chaser's risk" and makes possible the purchase of either the lowest priced or the highest priced Chrys- ler with the positive assurance that the quality in each is equally un- questionable. SALES 1840 RIDGE AVENUE CHRYSLER CHRYNLER "50-60 - 70-30" MODEL NUMBERS MEAN MILES PER HOUR