The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

WINNETKA TALK September 4, 1926 Mr. and Mrs. A. Foster, 912 Ash street, Mr. and Mrs. H. G. Hartshorne, 426 Linden avenue, Mrs. Eileen Bird, Mrs. Foster's sister and Mrs. P. Bird, Mrs. Foster's mother, have returned from a two-weeks' trip to Post Lake, Wis. J. B. ANDERSEN 4 Prouty Annex DRESSMAKING COATS and DRESSES WILL FIT YOU TO NEW FALL STYLES Edna Franco Has Charge of Talking Machine Store Miss Edna Franco of 480 Rosewood avenue is again in charge of the North Shore Talking Machine company's Winnetka store at 554 Center street, which position she assumed a short time ago upon the departure of L. Thompsett, whose impaired health necessitated his retirement from busi- ness, temporarily, at least. Miss Franco was formerly manager of this store, a year or more ago. Mrs. William Gold Hibbard, III, 972 Pine street, entertained at tea in honor of her mother Mrs. J. Borden Estee of Montpelier, Vt., Friday, September 3, from 4 to 6 o'clock. / ---- Mr. and Mrs. William J. Carey, 883 Oak street, accompanied by Mrs. B. T. McGivern, 865 Pine street, took a short trip to the Dells, Wis. Rs & ad Emmons of St. Paul, who has' been visiting the Misses Lay of Edgewood lane for the past fort- night, has returned to her home. Miss Louise WINNETKA FOLKS By C. R. Patchen id \ i'M TRINKING ) OF GETTING J) 750 Elm Street | WHO ARE YOU THINKING OF MARRYING © YOU'RE NOY , DREAMING THINKING = YOU'RE GO 'WAY HERES AN DEA FINE AND DANDY, BUY YOUR GIRL PLEASE 4 cox OF | Keep her always thinking that you are always thinking of her. some other pleasing gift from our splendid stock. You need to know this store. COMMUNITY PHARMACY Phone Winnetka 164 Select a box of candy or Auto Repairing! Regardless of the make of car, or what the trouble may be, our skilled mechanics will repair it and repair it right. Service also plays a big part in our repair depart- ment, time. Washing 736 Elm Street You will always get your car on' RICHARDSON'S GARAGE Phone Winn. 25 Polishing LONG DISTANCE PHONE RATES TO BE LOWERED Important Changes Effective Oc- tober 1, Means Better Service and Big Saving Important late changes on messages to points outside the State of Illinois involving a general readjustment in long-distance rates, and in the evening and night period during which re- duced rates apply, are announced by the Illinois Bell Telephone company. The changes are effective October 1, on messages from points in Illinois to points outside the state. The company has filed an applica- tion with the Illinois Commerce com- mission for authority to make the same changes in rates between Illinois points. Notice will be later given to the company's subscribers when and if, such rates become effective. These changes are to be made, the company states, for the benefit of users of long distance service and to eliminate service difficulties which the present schedule has brought about. The net result of the readjustment in rates will be a saving to the tele- phones users of the country of approx- imately three million dollars a year. To points 150 miles or more distant the rates are substantially reduced. The greater the distance, the greater the reduction. - For example, from Win- netka to Detroit the basic station-to- station rate will be $1.35 instead of $1.60; to Pittsburgh, $2.10 instead of $2.75; to New York, $3.40 instead of $4.65; to San Francisco, $8.25 instead of $11.90. Long distance cables, car- rier systems, vacuum tube repeaters, loading coils and other improved de- vices and methods, resulting from con- tinuous scientific research and deve- lopment applied to the telephone in- dustry, have effected economics on the longer circuits, and have a share in making these reductions possible. A few rates for distances between 24 and 110 miles will be adjusted to make the schedule consistent throughout, but in these cases the increase of the basic station-to-station rate will be only five cents. One of the interesting changes from the public's viewpoint is that by which one and a half hours have been added to the reduced rate period. Reduced rates on station-to-station cails will begin at 7 p. m. instead of 8:30 p. m,, as formerly. Between 7 p. m. and 3:3) p.m. the discount will be approximate- ly 25 per cent of the day station-to- station rates, and from 8:30 p. m. to 4:30 a. m., about 50 per cent. of the day rates. These discounts will apply where the day station-to-station rate is 40 cents or more, with a minimum reduced rate of 35 cents. Because of the unsatisfactory service conditions which it brought about, the existing midnight discount is discontinued, Under the new schedule station-to- station calls may be made at substan- tial reductions as early as 7 p. m., and persons wishing to take advantage of the lowest rates of the 24 hours may make their calls any time after 8:30 p. m. Thus, although the midnight discount is discontinued, the longer reduced rate period and the substan- (tial reductions applying in basic rates to distant points mean that this change will make little difference in the cost of night calls. By this move the company expects to improve service by eliminating com- plications at midnight which have re- sulted in delays and put a heavy bur- den on its facilities and employees. Mrs. Carl Keith, and her daughter, Miss Cornelia, 310 Warwick road, Ken- ilworth, have returned from Big lake, Manitowish, Wis.