Winnetka Local History Digital Collections

Winnetka Weekly Talk, 27 Nov 1926, p. 15

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November 27, 1926 WINNETKA TALF¥ Sees High Priced Sixes Fall to Straight Eight Enlarging on his recent frank inter- view of momentous changes in the American motor car public's buying, Dubois Young, president of the Hupp Sunday Evening Club in Reorganization of Plans At a well attended session of the Winnetka Sunday Evening club last Sunday, plans were discussed and adopted for a new and varied program. Motor Car corporation, gave addition-| Responsibility for the programs until al reasons this week why a revolu- tionary change in the field of cars priced above $1,500 is already under way. "Two or three years ago there were half a dozen four cylinder cars selling above $1,200 or even more," he pointed out. "Today not a single four cylinder car of consequence sells above $900. That field has given way before the six. "Exactly the same conditions exist in the higher price six cylinder held to- day. For several years the American public has been buying sixes selling for more than $1,500 at the rate of be- tween 200,000 and 450,000 cars a year. It will be interesting to witness that situation change under the influence of the straight eight. Today no sensible manufacturer would endeavor to pro- duce a four selling above $1,000 any more than he would a one cylinder car. His four might be a splendid car. But the public just wouldn't buy it. "The reason for the change in these motor car markets are quite obvious to anyone who has given them careful study and who has consistently noted the buying tendencies of the motor car purchasing public which, today, is vir- tually the entire American people. "Fifteen or eighteen years ago, the four cylinder car became the pinnacle of fine automobiles, regardless of price, supplanting the one and two cylinder cars which had, theretofore, been the prevailing types. The reputations of such companies as Cadillac, Stutz, Mercer and others of the old organiza- tions producing cars of high quality for those days, were founded and fostered with a four cylinder car. Still later we saw Dodge, Essex, Hupmobile, Buick, Nash and several others rise to po- sitions of leadership in the industry with fours. Mrs. David Kennicott, Mrs. Frank Dillon, and Mrs. Chester Van Buskirk were hostesses at a tea Thursday, No- vember 19, in honor of Mrs. Frederick Gillette of 1103 Spruce street who is moving to Milwaukee. The Gillettes have sold their home to George Buf- fington of 882 Elm street. $50 THE RADIO SERVICE SHOP 18 Prouty Annex Phone 1840 the first of January was vested in a committee consisting of Allin Pierce, chairman; Ruth Danberg, Mona Gra- ham and Russell Hunting, and sugges- tions regarding particular meetings were offered by many present. The committee immediately set to work to make out the schedule for the next five weeks, and announces that this Sunday evening, November 28, there will be music and readings ap- propriate to Thanksgiving time. A light supper will be served at 6 o'clock. The club extends a welcome to all young people above the high school age. Your Whole Appearance Depends Largely Upon Your Hair Why go to strange places for your work? We specialize in Ladies' and Childrens' High Class Haircutting The finest up - to - date shop on the north shore. Expert bar- bers in attend- ance at all times. We solicit your patron- age. A / Winnetka Barber Shop 571 Lincoln Avenue Gifts Unuseful?? T has been said that: "The gifts I received were unuse- ful, so they don't mean anything to me." You can bet your last dollar that the gifts that he or she received were not purchased at Taylor's Hardware for we offer Gifts of Utility Listing Just a Few We Find: ELECTRIC Irons Toasters Grills Percolators Vacuum Cleaners Heaters Waffle Irons Curling Irons Flash Lights Game Shears Pocket Knives Vacuum Bottles Safety Razors Toys -- Toys -- Toys E. B. Taylor & Co. Hardware Make This Store Your Headquarters for Toys 546 Center Street Ph. Winn. 998-999 tory. Keep Your Radiator from Freezing! Let us fill your radiator with Ivo Radiator Glycerine one filling of which will last all winter. Ivo was tried out on the Norge Polar expedition and proved entirely satisfac- ALCOHOL Many prefer alcohol as a radiator filler. If you do, we can give you all you need at any hour of the day or night. Protect your engine against the attacks of winter! RICHARDSON'S GARAGE 726 Elm Street WINNETKA Winnetka 25

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