Winnetka Local History Digital Collections

Winnetka Weekly Talk, 8 Jan 1927, p. 32

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eT January 8, 1927 WINNETKA TALK 31 Buy Your Car in Evanston th in Celebrating the Most Significant Record 1927 in Motor Car History 1927 marks the third milestone in the history of Chrysler--today, more than ever, an outstanding success in the mo- tor industry. In 1924--its first appearance at a na- tional automobile show--Chrysler ex- hibited in 27th place. During the year that followed 32,000 Chryslers were built and shipped. This achievement was a first-year production record for a quarter century of auto- mobile manufacture. A discerning public, appreciative of a new measure of performance, beauty and comfort, paid more than fifty mil- lion dollars for this new Chrysler-- winning [8th place for Chrysler at the 1925 National Shows, where rankings are determined by the sales volume of the preceding year. Then followed another even more sen- sational year. In 1925, the public pur- chased 137,526 sixes and fours of Chrysler manufacture, which placed Chrysler in 9th place a year ago. Today Chrysler is in 4th place! In three years, public preference has en- abled Chrysler to overtake and pass in volume of sales 23 other manufacturers, This stupendous honor, gained only three years after its debut, comes as the result of the production and sales in 1926 of 170,414 Chrysler cars--"50", "60", "70" and Imperial "80". The fifty million dollar sales record of Chrysler's first year has grown into a staggering volume of $249,194,940 paid for Chrysler products in the past twelve months, An impressive endorsement of Chrysler quality, Chrysler value, Chrysler lead- ership. In response to such a public tribute, the Chrysler Corporation can only express its deep and sincere appreciation. In return for the confidence proclaimed by this record-breaking public prefer- ence, Chrysler pledges itself--with its increased and more modern facilities-- to an even stricter maintenance of the high integrity of its public service and to a protection of the good will reposed in its unique engineering and manu- facturing plan of Standardized Quality. EVANSTON MOTOR SALES W. D. Reagan, Mgr. 1840 RIDGE AVE. PHONE WILMETTE 2277 CHRYSLER 450 one 60 wos PAY 7 ae IMPERIAL 80" CHRYSLER MODEL NUMBERS MEAN MILES PER. _HOUR

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