Winnetka Local History Digital Collections

Winnetka Weekly Talk, 29 Jan 1927, p. 24

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Ey 22 WINNETKA TALK January 29, 1927 Cook County Has $32,000,000 Road Program 41 AUTO MAKERS TO EXHIBIT IN CHICAGO Georgeous Decorations Will De- pict Earliest Use of Vehicles After exhaustive research and con- siderable expense, decorations, Per- sian in motif, have been prepared for the twenty-seventh annual national automobile show to be held in the Coliseum, Chicago, January 29 to Feb- ruary 5, under the auspices of the National Automobile Chamber of Com- merce, Inc. Manager Samuel A. Miles and mem- bers of the show committee promise the most ornate setting in the history of the exposition. The decorations are in the hands of an army of scenic painters under the direction of Samuel Asch, noted exposition decorator, who provided the artistic dress for last year's show. Visitors will not only see the largest automobile show in history, but also the most marvelous scenic display ever offered. To Show 300 Cars Forty-one manufacturers will show more than 300 cars, while nine makers of light commercial vehicles will dis- play from two to four models each of their latest designs. Two exhibitors will show taxicabs. Shop equipment and light motor trucks constitute two entirely new sections this year. In the former sec- tion will be shown modern machines, devices and materials for service shops, garages and repair shops. The acces- sory and parts exhibit will be a com- plete display, with approximately 150 manufacturers, jobbers and dealers showing the newest things in these fines. During the week of the show, Jan 31 and Feb. 1, will be known as trade days. The sessions will last from 10 A.M. to 1 P.M, each day. Persian effects were decided on for the decorations after a historical ex- amination as to the origin of practical transportation which dates back from the time of King Darius. The Per- sians not only developed vehicles to a practical point for war pursuits, but also in their domestic and agricultural ife. To Portray Early Persians The entire dome of the Coliseum will be covered with 15000 yards of Per- sian cloth and other fabricated mater- ials in Persian design. At both ends of the Coliseum will be portrayed in giant figures the war and peaceful pursuits of the early Persians. King Darius will be shown in his famous chariot at one end of the huge exposition building, while the typical chariots used and the lion hunt, will be pictured at the other end. The balconies of the Coliseum will so reconstructed as to give the effect of the great colonnade of King Darius within the Court of his Palace, looking out upon the broad horizon. The outdoor motif will even be carried to the annex and adjoining buildings, making this the most luxurious decora- tions ever attempted for the national automobile show. SELLS FIRST AUTO IN 1898 first automobile sold in the United States was shipped by Alex- and Winton, pioneer manufacturer in : the industry, on April Fool's day in 1898. He shipped it from his little fac- Lincoln Introduces New Brougham Emblematic of the days when the early American gentry traversed the countryside behind prancing horses, the above coaching brougham by Judkins, cn the Lincoln chassis, proved a decided sensation at the recent New York designers' salon. This brougham, together with numerous other period bodies, will be shown as a feature of the Chicago automobile salon at the Drake hotel January 29 to February 5. Franklin Series 11 Attains High Place in Automobile World Since the introduction of its Series 11 model early in 1925 the Franklin reputation for leadership has contin- ued unabated. To date this great car has added over 100 betterments since it first took the field and now the Frank- lin policy of con- stant striving for higher perfection in each succeeding year has reached a new climax. All the new Franklin models in- cluding the "sedan, the sport touring, the coupe, the sport B. W. Kellogg runabout and the cabriolet may be seen in the Franklin- Butler Motors Inc., at 808 Grove street. Evanston. B. W. Kellogg iS manager of the concern which has placed the Franklin among the leaders in the au- comotive industry on the north shore. The 25th Anniversary Franklin is the Series 11 greater than ever. This car is now offered at the most favorable prices that have ever been applied. A new design of intake manifold in cast aluminum, and increases in the size of the cylinder inlet valve port, fuel transformer and carburetor are the main factors in an increase in ability which pushes Franklin to the top ranks. This advance is particularly noticeable in acceleration within the touring range from thirty-five to fifty miles an hour. The remarkable smoothness of the Series 11 motor is now brought to a point where it is almost without equal. The absence of roar at high speeds is especially apparent, and the reverber- ating rumble commonly experienced when decelerating throughout the speed range are conspicuous by their ab- sence. A giant seven-bearing crank- shaft is the latest detail added to num- erous other design and structural feat- ures to reduce vibration to the vanish- ing point. " The clear-vision narrow front pillar construction which Franklin first in- troduced to the industry in its coupe is now extended to every closed body in the line. It makes accidents due to "blind spots" impossible. A second new element in safety is the double-filament headlights with Twin-Beam lenses. [Constant Growth Is Story of Packard Car Co. Here Constant growth has marked the his- tory of the Packard Motor Car com- pany in Evanston and the north shore. Since the branch was estab- lished in Evanston in 1923 it has grown from a small sales room and service station to its pres- ent large building on East Railroad with 21,000 square feet of floor space. The new structure was erected in 1925 and at first had only one floor. Last year the business increased at such rapid strides that another floor was added. Plans are under way at the present time to erect a new branch at 925 Lin- den avenue in Hubbard Woods. The property has been purchased and work is to start at once on the building. It will be opened for business in the spring. Eighty persons are employed at the local branch at the present time. Four years ago the staff numbered only eleven, C. E. Stube, manager of the Evans- ton branch of the Packard company has been with the company here for four years. He is a graduate of North- western university and has resided here for thirteen years. He has been large- ly responsible for the growth of the concern here and has worked indus- triously to build up both the sales and service end of the business. At pres- ent the service station is capable of serving from 70 to 85 cars a day. Export Sales of Auburn Co. Increased 1419, in 26 E. L. Cord, president of Auburn and the man credited with that company's spectacular rise in the industry during 1926, announced recently that export sales of his concern in the year just past showed an increase of 141 per cent over their volume in 1925. The industry generally averaged a gain of 3 per cent in export business. He add- ed that between 3,500 and 4,000 Auburn cars will figure in export sales during Toloff Photo C. E. Stube 1927. 'VOTE BONDS FOR NEW AND WIDER PAVEMENTS | | North Shore Roads Listed for Improvement by County Board North shore motorists are assured highly improved thoroughfares in the north shore region in the near future, according to the report on "Wider Pavement Recommendations for Cook County" prepared by the Highway Ad- visory committee appointed by Anton Cermak, president of the county board. This report of suggestions based on recommendations of the Chicago Re- gional Planning commission and kin- dred groups contains proposed changes and additions to a number of roads that affect the north shore. A bond issue for the purpose was voted by the county last fall, making available $32,- 000,000 for paved roads. Plan 40-foot Roads Railroad avenue, Evanston, from As- bury avenue north to the county line is to be made a 40 foot highway, ac- cording to the plan. This strip, which is seven miles long, includes the por- tion from Wilmette through Glencoe. Already construction has started on the northern portion from Winnetka to Glencoe. Central road from Rand road to Sheridan is another plan under consid- eration. The plan is to make this thoroughfare a 20 foot highway. Since Central has a car line it is possible that. the new route will go through Harrison or Isabella. . Winnetka Leads the Way Winnetka has contributed richly to her share of this general improvement in the completion, recently, of the ex- tension of Center street southward to Winnetka avenue. This stretch of road stands as a glowing example of just what the entire new through highway west of and adjacent to the North Western right-of-way should be when completed from McCormick boulevard on the south to the county line on the north. Veteran Automobile Man Cadillac Manager Here Don E. Ahrens, manager of the Ey- anston branch of the Cadillac Motor company, is a veteran of 15 years service in the au- tomobile industry. Eight years of that period was spent as a Cadillac distribu- tor on the Pacific coast. He returned east a year ago and took over the man- agership of the lo- cal branch. The Cadillac has been represented on the north shore for Don E. Ahrens ten years and at Toloff Photo present has one of the finest show rooms and service sta- tions in the country. It was erected at a cost of $190,000, and has 30,000 square feet of floor space. From this home over $2,000,000 worth of automobiles were sold last year. RADIATOR PLANT IS LARGE The Highland Park plant of the Ford Motor company houses the larg- est radiator factory in the world. It is capable of producing approximately 9,000 radiators in a day. There being a very large number of parts in a radia- tor and 140 operations required in its manufacture, a production of this vol- ume is no small achievement. had -- yr. 1 SEER a ss

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