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LLL Ax 4 3 PLATRO DEL LAGCO OPENING SATURDAY, APRIL 23, 1927 SHERIDAN ROAD Glimpse of Old Spain on North Shore "In a Little Spanish Town"--and right at our door, too-- looking along Via Lago in "No Man's Land." del Lago toward the new Teatro del Photo by Lehle TEATRO DEL LAGO OPENS WITH "AFRAID TO LOVE" Florence Vidor, Clive Brook and Norman Trevor Have Starring Roles in Great Film gH -- "Afraid to Love," starring Florence Vidor, Clive Brook and Norman Trevor, has been selected as the fea- ture photodrama for the opening of Teatro del Lago, Saturday evening of this week. In "Afraid to Love," Miss Vidor varies her performance, and proves that she is as capable in comedy as she has been in the more serious type of drama. She doffs her beauty as easily as she changes costume and appears as Katherine Silverton who makes herself up as a dowdy old maid in order to win a husband. Sounds paradoxical, but the plot of the play is cleverly motivated and all things are perfectly plausible. Clive Brook as leading man is con- vincing as is his wont. He portrays Sir Reginald Belsize, affluent English- man with an inheritance thaf proves a smurce of constant worry to him. The terms of his uncle's will stipu- late that he marry someone other than the girl he wants for his wife. This girl is Helen de Semiano (Jocelyn Lee) with whom he is so in- fatuated that he can't see that she is carrying on an intrigue with a gigolo right under his nose. Winnetka Coal-Lumber Co., Fills Big Order Even in this day in the building of fireproof theater buildings like that of Teatro del Lago, vast quantities of c-- --_-- lumber are used. _ Several carloads of this material were required in the construction work of the new theater building in "No Man's Land," and were furnished by the Winnetka Coal- Lumber com- pany, of 823 : > Spruce street. High quality lumber was an essential factor in the requirements of the con- tract, while sand, stone, gravel, cement and steel beams comprised the greater part of the materials used here, yet large quantities of fine, high-grade lumber were required in the construc- tion of the roof, and also vast quanti- ties were necessary for forms, scaffold- ing and similar temporary construction. SOLVE PARKING PROBLEM The inconvenience that the majority of modern theaters impose upon their patrons with respect to parking will not affect those who attend the new Teatro del Lago. Surrounding the amusement palace are acres of space which have been cleared of shrubbery and made available to patrons. It is estimated that the grounds surround- ing the theater will accomodate at least 400 cars. Earl Weinstock Super Pictures on Schedule at Teatro del Lago Drawing upon the vast resources represented in its extensive theater holdings in Chicago, the management of the new Teatro del Lago has se- cured for early presentation the very choicest of the big picture attractions available within the next few months. Practically every photoplay of impor- tance will be offered del Lago patrons. Among the giant special attractions that will soon find their way to the screen of the del Lago are D. W. Griffith's "Sorrows of Satan," which opens a two-day engagement on Mon- day, "Tell it to the Marines," with Lon Chaney, William Haines and Elinor Boardman, which will be of- fered on Wednesday, Thursday, and Friday, and Jackie Coogan in "Johnny Get Your Hair Cut," which will be one of the del Lago's choice presen- tations in the early future. Among the other big pictures secured by the management are Harold Lloyd, in "The Kid Brother;" John Gilbert and Greta Garbo, in "Flesh and the Devil;" Milton Sills, in "The Sea Tiger," "Lovers," with John Gilbert; Wallace Beery in the home-run laugh getter of the cinema league, "Casey at the Bat," and "The Fire Brigade," a thrilling drama of life among the smoke-eaters. With these pictures as an indica- tion of the treats to follow theater- goers of the north shore are await- ing the del Lago's opening with keen interest and high expectations. NEWEST MOVIEPALACE OPENS DOORS SATURDAY Teatro del Lago, Treasure in Spanish Type Architecture, Beckons to Local Fandom Teatro del Lago, the North Shore's newest moving picture palace, located in "No Man's Land" on Sheridan road at Tenth street, Wilmette, will be for- mally opened to the public Saturday evening, April 23. According to those who have in- spected this quaint new theater, it is a triumph in decorative art and in practical theater construction. With a seating capacity of 1,400, the auditor- jum suggests an atmosphere of quiet, restful comfort. Its appointments are distinctly Moorish with artificial trop- ical verdure lending an air of authen- ticity to the entire decorative scheme. Every facility to insure the com- plete comfort of theater goers will be found at the new Teatro del Lago, from commodious rest rooms to a cooling system that will maintain a healthful comfortable temperature in the theater at all times. Samuel Myers, Director Operated under the direction of Samuel Meyers, one of Chicago's best known photoplay impressarios, Teatro del Lago will be distinguished by a service system patterned along the lines of Chicago's de luxe cinema houses, it is explained. The impor- tance of courtesy to patrons has been fully impressed upon each house at- tache and, according to Mr. Meyers, every effort will be made to live up to the creed: "Every patron is an hon- ored guest." Special care will be devoted to the selection of photoplays to be present- ed at the new theater, with particular stress placed upon cleanliness and moral tone. The affiliation of Teatro del Lago with one of the most power- ful Mid-west picture circuits assures a steady and dependable supply of big pictures for the house, it is pointed out. Charming Atmosphere With its charming atmosphere and refinement of surroundings, Teatro del Lago is expected to become a mecca for amusement seekers on the north shore. As a commodious, high class amusement center built upon so lavish a scale and bringing to this lo- cality the quality of productions which the people have learned to expect, it seems destined to enjoy success from the very outset. Roofing Augments Spanish Theme in Teatro del Lago "The roof tile and sheet metal work on both the Teatro del Lago and the store buildings in "No Man's Land" was done by the John W. Thompson company, 5949 South Ashland avenue, Chicago. The roofs conform with the Spanish architecture of the buildings and the color and general appearance of the tile roofing adds to the atmos- phere and beauty of the group. The Thompson company also has been awarded the contract for all roofing and shaet metal work in the construc- tion of the Woman's campus of North- western university, which, when com- pleted, will consist of fourteen sorority buildings of the English style of archi- tecture.