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Pw May 14, 1927 WINNETKA TALK 17 Star Salesman Photo by Toloff W. B. Rood, Jr., salesman for Tom Hay and Son, local Pierce-Arrow deal- ers, won the national president's sales contest of Pierce-Arrow by selling $30,001 worth of Pierce-Arrows in seven days. The prize for Mr. Rood's exceptional selling was $150 in cash given by Mr. Forbes, president of the Pierce-Arrow company. This sales contest is a national event held by the Pierce-Arrow factory. Mr. Rood, dur- ing the week of April 18 to 23, was third with a total of $14,240 sales in seven days. The reduction of $300 to $500 in price on the five passenger brougham and the five passenger sedan, as well as the roadster, has stimulated busi- ness to such an extent that Mr. Meyer, general manager of the local branch, states that he is right now about three weeks behind on delivery. New Dodge Cars Have Sturdier Transmission Outstanding among the changes re- cently announced in Dodge Brothers entire line of passenger cars is the adoption of a sturdier, more compact transmission with the gears arranged for standard shift. The new gearset, according to the announcement from the factory received by C. M. Mec- Donald, north shore dealer, entered production at the same time as the new Dodge Brothers motor. "The aim of the designer," says Mr. McDonald, "was to provide a gearset so sturdy that although transmitting the increased power developed by the new engine it would sustain the good reputation earned by the former transmission for long life and free- dom from wear. "The gears are heavier and stronger than those of the former transmission and are made of chrome vanadium steel heat treated in electrical fur- naces. "Both of the shafts which support the gears have been made stronger and stiffer than those in the former transmission and are also of chrome vanadium steel. The diameter of the countershaft has been increased and the length shortened." The largest county in Illinois is Mc- Lean with an area of 1,166 square miles; the smallest is Putman county, having 176 square miles. PIERCE- ARROW 5-passenger Brougham reduced '500 Widespread response of sales followed the recent an- nouncement of new reduced prices on four of Pierce- & Arrow's most popular Series 80 models. Never have prices been so low in Pierce-Arrow history. Never before has it been possible to enjoy the smartness and comfort of a Pierce-Arrow for so small an investment and on such convenient terms. A car with courteous driver will be placed at your disposal. 5-passenger Brougham Now 2495 The Runabout, now $2495--a reduction of $400 Also new low prices on the 5-passenger \ Standard Sedan and the 4-passenger Coupe \ All prices at Buffalo, N. Y., tax extra Pierce-Arrow Series80carshavehand- . . . Houdaille double-acting shock hammered aluminum bodies covered absorbers . . . special Pierce-Arrow with 14 coatsofnitro-celluloselacquer. four-wheelsafety brakes. 14 to 17 miles Luxurious appointments . . . silver pergallon of gasoline, 15,000 to 18,000 finish hardware . . . handsome vani miles per set of tires. Nation - wide vanity cases. Widerange of colorand uphol- Pierce-Arrow flat-rate service effects stery choices. 70-horsepower engine great operating economy. A small down payment gives you immediate delivery. Present car accepted as cash. Tom Hay AND SON 1819 Ridge Avenue 3 - Greenleaf 50 Evanston