The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

WINNETKA TALK October 1, 1927 N October 1, 1927 Now the fall season is really here there are so many things to tell you about that we hardly know where to begin. This has become, with the opening of the new season, a new store. New contacts have been made in the world's best markets--new sources of supply of exceptional merchandise have been located --and you will find here, as a result, many things we have never before been able to offer you. This is true especially of the departments in which style is a factor--and which need a constant stream of new merchandise. In short, we have prepared for an unusually successful fall season--and that success has already been assured by the busyness of the first few days of brisk weather! Nursery --the dainty little white room where the baby-things are sold-- : will have its formal opening for the fall season, 1927 Friday and Saturday Sept. 30th and Oct. 1st Mothers and their friends are welcome. The Nursery--Second Floor WINNETKA TALK Fountain Square--Evanston ¥ Fringed Afghans Are Cozy and Exceedingly Decorative A lacy sort of knitted shell-stitch--each color combined with a sil- very gray, making the softest possible effect! Rose, gold, green, tan, and blue. And all silvery gray. $9.50. Use it for an extra blanket --for a robe in a car--or to tuck over a youngster for a casual nap. Blankets--F. {oor Ne 7 Old-Fashioned Pure Wool Smooth- Weave Blankets Are $10.50 The very closely-woven kind that wear so well they often become heirlooms! Plain coloured centers, with colour-and-white blocked borders. Lavender, green, rose, gold and blue. Blankets--First Floor Brassiere and French Pantie Sets Are Youthful and Dainty, $2.50 Of silky rayon, closely woven=stiSpanties with yoke fronts that fit very smoothly--the brassieres net-lined. And both appliqued with bright-coloured apples. Undersilks--First and Second Floors Sew Cash's Names on Your Children's Garments These neatly-embroidered little strips are made to sew on stockings, underthings, school frocks. Many housewives use them, too, to mark linens with. Saves a lot of confusion! Blue, navy, black or red letters on white grounds. t Notions-- = ac Hoar v Shimmering Supple Silk Velvets Are Used for Many Occasions For evening wraps--and their linings; for dresses; for sports coats; for the coats of three-piece costumes. Rust, pottery, pine needle and gobelin blue. 40 inches wide. $50 a yard. Siths--First Floor $27.50 marks an unusually complete collection of More-Costly-Looking Formal Frocks Bouffant taffetas--always youthful---are represented. Lovely soft georgettes that fall into such graceful and flattering lines, are much in evidence. And instantly apparent to the eye of the woman who knows good style will be the distinctiveness of each dress! Silver Lace Scallops contributes glint and shimmer in a season that insists on metal ef- are in evidence in some of the taf- fects. fetas--whereas in the georgettes one often sees the famous Rhinestones glitter like dew drops on delicate girlish frocks, and like diamonds on the more dignified. Tattered Hemlines Sequins are very good this year-- Compose and are represented in this group. This effect is given serious con- And that doesn't begin to tell the sideration in many of the most whole story! correct gowns. ®) Pastel effects--delicate and warm tones that EN are exceedingly flattering! And black, of r course! Imagine Such Gowns at : Such a Low Price as $27.50 Lord's--Second Floor