The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

24 WINNETKA TALK RR Re eS on CS CS | FOUNDER. S - - After 44 Years - - A Sale of Such | Scope! = AREA ae ee a ae a ade as ae a a ae a a ae vv dd ES SS vv vvwvw Rosenberg' S 44th Anni TT TTY yyy ow'I The 44th Anniversary celebra- tion takes the form of a store-wide selling of new and fashionable merchandise outstanding in value. Smart Winter Coats--Unusual At this Anniversary Price We dedicate this Anniversary to the Youth of the North Shore and give over all our display win- dows to the things the boys and girls have made. You will be amazed at the finish and attractiveness of these objects --each truly a work of art--the product of young North Shore geniuses. And within the store--the 44th Anniversary Sale -- outstanding event of 1927! Come this week! There is a fashion-authen- ticity about these coats that dis- tinguishes them from the ordi- nary. - You will find only one model of a kind--each interest- ingly different and individual in itself. And more! There's the Anniversary pricing--so much below the usual. ROSENBERGS Davis Street ~Downtown Evanston Girls' Fur-trimmed Coats (6 to 12 yrs.) $16.95 Coats that every girl would be proud - to wear. They have luxurious French . beaver collars and are designed "of novelty woolens in plain tan, marine? blue and green. New Frocks In Three Special Anniversary Groupings $15--$19.75 $25 It is not enough that these frocks be unerring smart; they must be exceedingly at- tractive in price to fit in with this 44th Anniversary cel- ebration. Their chic is de- fined in fabrics of satin, georgette, tweed, knit and velvet combinations. Sizes 16 to 44. Girls' Wool Jersey Frocks at - - - $5.95 Offering these fine soft wool jersey bloomer dresses at $5.95 invites every prudent mother to share in this Anni- versary celebration by taking advantage of this value. Sizes 6 to 10 years. The New Shop for Girls West Room--Second Floor Women's Fashions--Second Floor October 8, 1927 October 8, 1927 WINNETKA TALK 25 R<0O*S ENB" ER'G S $ All-Silk Chiffon Hose Anniversary!--So the Price Is $1.45 i Hose of perfect beauty, clear of { weave and delightfully sheer. Full fashioned of the finest silk--perfect quality; new shades. -Sizes 812 to 10. /2 Washable Suede Gloves Cov $1 OF ri The 44th Anniversary brings you these fine washable suede slipons at $1.95--and yet their ordinary price would be $3.95. In mode, white, grey, cream, salmon, natural and mastic shades. First Floor Sar footwear Myles for' 0= A smart col- lection of foot- wear for Fall and Winter -- many of the models shown for the first time in this Anniver- sary selling. De- signed of black and tan suede, patent, calfskin, kidskin and rep- tile effects. Shoes--First Floor PIPING ROCK FRENCH NUDE GUNMETAL MOONLITE ALESAN EVENGLO BEIGE SILVER ALOMA FLESH GOLD SKIN GRAIN NUDE GREY HAZE MERIDA BEACON SHADOW Don't Pay Too Much PL whistles today?" asked young ) Benjamin Franklin of the neighbor- hood storekeeper. "Yes,"" was the reply. i) "How much do you want to pay?" ) "I will give you all I have," replied Benjamin, placing a handful of pennies on the counter. ) Soon after choosing a bright tin whistle, Benjamin was at home, showing it to his brothers. They laughed. } "You should not have given the man all your pennies," they said. '""You have \ paid too much for your whistle." J And young Franklin remembered this lesson ever after: 'Don't pay too much » for your whistle." i Through forty-four years, North Shore people have known Rosenberg's ) for its keynote: Value--A dollar's worth or more for a dollar. They know that here you "don't pay too much for your Hand Bags New Shapes--New Leathers $5 Bags of finer quality made of calfskin, pin seal, alligator grain and galuchat leathers with black suede in fashionable prominence. Each an unsual value for our 44th Anniversary. Silk Scarfs Values to $2.95 at $1.69 Plain color scarfs with fringes and printed georgette and crepe de chine scarfs in new fall pat- terns. An ample assortment of colors and designs offering ex- traordinary Anniversary value. Rosenberg's--First Floor For Your Whistle" .