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WINNETKA TALK November 19, 1927 IF 2 "= > NAN LOOK! END TABLES Wrought Iron Stand, Wood Tops, decorated in Black, Chinese Red or Apple Green. A Wonderful Value for 98c. The Elm & Linden Lee Says: -- WHEN we buy merchandise WE merely guess or in OTHER words gamble that YOU folks will want WHAT we buy, so last WEEK we took a flyer in FURNITURE-- WE bought a lot of END or Occasional tables. THESE tables have WROUGHT iron legs and DECORATED wood tops and CAN be used most any place IN the home. WE got these tables at A price so we can offer THEM to you at the low PRICE of ninety-eight CENTS which we think IS a real honest to GOODNESS buy, and we ARE gambling that YOU will think so too. * THE sale starts right away. ADAMS PHARMACY exall Store WINNETKA 2 GIVES MERCHANTS SOME SUCCESS SUGGESTIONS Chicago Expert Addresses Cham- ber of Commerce Members on "Merchandising" In discussing various methods of merchandising, Harry Herb, of A. B. Leach & company, addressing the Winnetka Chamber of Commerce Monday evening, stressed the impor- tant points that should be observed in order to obtain a full measure of suc- cess 'in conducting a retail store. This being the prevailing type of merchandising in Winnetka, local mer- chants and business men, who are so thoroughly represented in the local Chamber of Commerce, turned out in large numbers at the meeting Monday evening to hear Mr. Herb. The location of one's store, the type of store, the fixtures and display win- dows, he classed among the first im- portant things to be considered in the retail store. The display window, he said, is particularly important, as it is a well-known fact that goods properly displayed are half sold. Favors Liberal Advertising Liberal advertising he stressed as the very life of 'a retail buisness. "A new store would starve to death," he declared, "if it did not advertise, and the indivdual who has been in business for so long a time that he feels that he is so well known that he does not have to advertise, is all wet. Make your ads attractive, too." The salesmen in a store are another very important matter to be consid- ered, Mr. Herb said. So much so, he continued, that they can either make or break you. Service in a pleasant manner, is what the customer: desires when-he enters your store, the Chamber members were told. Cash and credit systems were dis- cussed, as were delivery costs, and the importance of frequent and thorough inventories. Active in C. of C. Work Mr. Herb is not only versed in the merchandising business, but has, for years, been active in Chamber of Com- merce work, having been secretary of the Chamber at Alton, Ill He complimented the large at- tendance and enthusiasm at the meet- ing, urging regular attendance at the Chamber sessions, "rubbing elbows with your fellow merchants. You often find the fellow you don't like is the fellow you don't know," he said. First Scandinavian Ev. 886 Elm street, Winnetka Roy A. Thompson, pastor Res. 806 Elm street Sunday, November 20 9 :30--Sunday school 10 :45--Preaching service in English by the pastor 4:00--Special young people's meeting. Rev. A, L. Wedell speaking. 7:45--Evangelistic service. Mr. Wedell speaking. Special music and sing- ing. Meetings every evening up to and in- cluding Thanksgiving, November 24, with Mr. Wedell as the speaker. Monday eve- ning a young ladies' quartet from the Chicago Gospel Tabernacle will furnish the special musical numbers. Tuesday evening is especially set aside as "Chil- dren's night," when the service will be of particular interest to the boys and girls (though all are invited). Wednesday and Thursday evenings will be the last during this campaign. A hearty welcome is extended to all villagers to have a part in these meet- ings. "Ho, every one that thirsteth, come ye to the waters, and he that hath no money; come ye, buy, and eat; Yea, come, buy wine and milk without money and without price."--Isaiah 55:1. mms IEATANTE NATRATRATAATAATAATAATAATHATAATARTAATARTAATAT == Morning-- 30 Men's Class. Evening-- Visions." Wednesday Evening-- Church Library. Thursday Morning-- Church. SUNDAY, NOVEMBER 20TH 9:30 All departments of the Church School. 9 9:45 Woman's Bible Class. 0:00 Young Men's Class. 1:00 Morning Worship. Richards. "The Bank of God." :00 Winnetka Sunday Evening Club. :00 Young People's Club. :00 Evening Worship. Sermon by Rev. R. Mal- colm Ward, of Christ Church. "Young Men's 8:00 Lecture by Miss Louise Farwell in the Sermon, Rev. J. A. 10:30 Union Thanksgiving Day service in Christ Sermon by Rev, "Proving Our Gratitude." Goodwin. ~