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January 7, 1928 WINNETKA TALK 31 PACKARD EIGHT PRICES REDUCED ACKARD'S own Custom Eight cars are to- day reduced in price as follows: MODEL OLD PRICE NEWPRICE REDUCTION Seven Pass. Sedan Limousine $5250 $4550 $700 Seven Passenger Sedan . . 5150 4450 700 Two Pass. Convertible Coupe 4950 4250 700 Two Passenger Coupe . . 4800 4150 650 Five Passenger Club Sedan . 4950 4450 500 Four Passenger Coupe . . 4950 4450 500 The Packard factories are busy to capacity--busier than ever before in nearly thirty years of fine motor car building and at a season of the year when activity is least expected. It is but good business for Packard to share its prosperity with those who buy its products. Therefore the new prices. There has been no change in quality. Each car is identical with those Packard has been building. The new prices continue to include complete custom equipment and unlimited paint and upholstery options costing hundreds of dollars extra on many other cars. This, together with to- day's price reductions, gives the Packard Eight an important first cost advantage. The lower prices make it possible for many additional thousands to step up to the possession of America's finest and most modern car. We shall be pleased to put this great car into your hands for a demon- stration and in return ask only the privilege of telling you what your present car is worth in part payment. Any Packard may be purchased on our payment plan. (Prices do not include freight and Government tax) PACKARD ASKf THE MAN WHO OWNS ONE em Packard Motor Car Company of Chicago EVANSTON BRANCH HUBBARD WOODS BRANCH 1735 E. Railroad Ave. 925 Linden Ave.