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January 28, 1928 WINNETKA TALK 33 Great Chicago Auto Show to Be Biggest in History EXPECT CHICAGO SHOW WILL BEAT NEW YORK'S Twenty-Eighth Annual Display Will Open Saturday at Coliseum With the committee in charge pre- dicting that the attendance record of the New York show will be broken, the 28th annual national automobile show opens Saturday at the Coliseum, Chicago, to continue until Feb. 4. No expense has been spared to make this show the best in the history of the automobile industry. Forty-three makes of pleasure cars, fourteen trucks and one taxicab will be exhibited. The latest models contain innumerable im- provements, changes and innovations, according to those who are familiar with the forthcoming series. . In addition to the automobiles and trucks, which will occupy the main floor of the Coliseum, the north hall and annex, all the latest ideas in ac- cessories and shop equipment will be exhibited. The balconies of the Coliseum prop- er and the second floor of the annex are to be devoted to accessories and the balconies of the north hall will contain the shop equipment. The lat- ter exhibits will not be open to the public until after 5 p. m. each day. The cars themselves, brave in their gleaming metal and shining paint, are to be tastefully arranged in an out- door setting, the result of a large amotint of work by talented decorators. Trees and greenery in general have been generously used in turning the Coliseum into a forest, through the aisles of which the new productions of the leading manufacturers will beckon with irresistible appeal. The automobile and truck exhibits are as follows: Passenger cars--Auburn, Buick, Cad- illac, Chandler, Chevrolet, Chrysler, Cunningham, Dodge, DuPont, Erskine, Elcar, Essex, Falcon, Flint, Franklin, Gardner, Hudson, Hupmobile, Jordan, Kissel, LaSalle, Lincoln, Locomobile, McFarlan, Marmon, Moon, Nash, Oak- land, Oldsmobile, Packard, Paige, Peerless, Pontiac, Pierce-Arrow, Reo, Star, Stearns, Studebaker, Stutz, Velie, Whippet, Willys-Knight, Wolverine. Taxicab--Yellow Cab. Trucks--American LaFrance, Chev- rolet;, Cunningham, Federal, GMC, Graham Brothers, Reo, Roamer, Say- ers & Scovil, Selden, Star, Stewart, Studebaker. Stutz. The Ford is not exhibited in the show because the Ford Motor. com- pany is not a member of the National Automobile Chamber of Commerce, under the auspices of which the show is held in Chicago and New York. It will have a show of its own, however. The Lincoln, however, is shown be- cause the Lincoln Motor company was a member of the chamber before it was taken over by Ford. Samuel A. Miles is the general man- ager of the show and has actively as- sociated with him Samuel! Asch, noted builder of expositions, and a committee from the chamber headed by Charles D. Hastings of the Hupp Motor cor- poration. EXPORT UTILITY TRUCKS Chevrolet utility trucks are more in demand in the export market than any of the other passenger and commer- cial types produced by the Chevrolet Motor company, according to officials of the organization, Build New Home for New Ford "A new home for a new Ford," was the fitting remark made by D. W. Leonard as he moved into the new home of the Skokie Motor company at 435 Main street, Wilmette, and prepared for the arrival of the first of the new cars. Not only "a new home" but a "home" designed and built expressly for the efficient handling of Ford sales and servicing, as the above picture of the exterior clearly shows. The interior of the new plant is equally well designed. In the front a spacious show room beautifully outfitted and finished furnishes facilities for ideal displaying of cars and for housing the offices of the com- pany, while in e rear is located the repair and stock departments. A com- plete line of parts is carried for all models of the Ford and the men employed are experts in their work. Braun Brothers Expand Business to Meet Demand When Braun Brothers Oil company, the large north shore dealers in fuel oil, recently moved their ~ es from those. of Braun Brothers' Win- netka: headquart- ers for gasoline, lubricating oil, tires and auto ac- cessories, it af- forded the latter company the long-desired op- portunity to en- large its stock keeping with the steady increase in its business. It is Robert Doepel now - located at 723 Oak street, Win- netka. The Braun Brothers Oil company's business has also been expanding, and required more room, so Robert F. Doepel, secretary, treasurer and man- ager, moved over into 725 Oak street and P. H. Braun, who is president of the Oil company and manager of the automobile accessory store, began lay- ing in a larger stock of various lines to keep pace with the growing business. They also have a Wilmette store and station at Ridge road and Wilmette avenues. The new stock, Mr. Braun announc- es, includes additional sizes of balloon tires for the new cars. The Braun service station had the distinction of serving one of the new Ford models, owned by a Winnetka resident, a few days ago, they announce. Style, finish, variety and voguish ap- pearance, but above all style, are fea- tures that buyers of fine cars will de- mand in their automobiles for the coming season.--Lynn M. Naughton, vice president of the Cadillac Motor company. There are 575,000 miles of surfaced highway in the United States. and to expand in. MEET MR. SIMONIZER of Elm Street Garage : Simonizing When P. J. Petersen, formerly with the Winnetka Co-operative company, opened the Elm Street garage in his new building November 1, 1927, de- signed and built by himself especially for this business, he incorporated,. as one of its missions, a service that is not to be found elsewhere between Evanston and. Waukegan, namely, an authorized Simonizing station. This, however, is only one of the features of the Elm Street garage, the others being the washing and greasing of cars, which work is also done on a highly specialized basis. The name "Garage" implies an es- tablishment where one usually expects to obtain all kinds of car service and repair work, says Mr. Peterson. This, however, is not the case in the Elm Street garage.- No .repair work is done, whatever. : The building, 54 by 116 feet, was designed and equipped especially for the work above mentioned. Charts of all cars are maintained, indicating every point for lubrication. There is a pit, over which cars are placed for this work. Here, also, is an equip- ment in the form of a high pressure lubrication gun, for chassis work, There is also another pit, for wash- ing cars, where water is applied with sufficient pressure to remove grease and dirt from underneath fenders and on the chassis. No pressure is used in washing car bodies, on which only clear water is applied. The floor of the garage is construct- ed with proper pitch, which instantly carries off all water. The room is provided with an abundance of light and the whole atmosphere of the place is as spic and span as are the cars themselves within a few minutes after they have been received for their "dressing up." "Thorough work, = with satisfaction guaranteed," is Mr. Petersen's slogan, "and with just a little extra service thrown in." FORD'S NEW CREATION MAKES AUTO HISTORY Beauty, Speed, Pickup, Economy Mark Long-Awaited Motor Car Easily the most important event in the automotive industry during the last year--and for several years be- fore that--was the advent of Henry Ford's new creation, rumored for sev- eral years and at last put on the as- sembly line. The outstanding features are the new body lines, a selective gear shift, four-wheel brakes and shock absorbers. The new Ford, aptly characterized by the song, "Henry's Made a Lady Out of Lizzy," is produced in six passenger models and one truck model as fol- lows: sport coupe, roadster, Fordor sedan, Tudor sedan, phaeton, coupe and truck. The new Ford has unusual speed. It will do 55 to 60 miles an hour with ease (shades of the Model T!!). In many road tests it has exceeded 65 miles an hour and those who rode in it during the test affirm its easy riding qualities. At 2,200 revolutions per minute the new four-cylinder engine developes 40 horsepower, a very low r. p. m. for such power, which demonstrates the efficiency of the power plant. The bore is 3 7-8 inches and the stroke 4v4 inches. The ratin, the engine for license purposes, however, is only 2403 h. p. PW Si 20 to 30 Miles a Gallon The new: Ford is remarkably quick on the get-away. In tests in high gear with sedan body and two pas- sengers it has. accelerated from five to 25 miles per hour in 814 seconds. Another point in its favor is the economy of gasoline consumption--20 to 30 miles per gallon is claimed for it.. The gas tank is under the cowl and the carburetor is fed by gravity. The ignition 'system is' new and unique in design. The new generator 1s of the power house type and there is only one coil. The gear shift has three speeds forward and one reverse. The main shaft runs on ball bear- ings, the counter shaft on roller bear- ings and the reverse idler on a bronze bearing. New Type of Brakes The brakes on the new car are an exclusive Ford development and are of mechanical, internal-expanding shoe type on all four wheels. All adjust- ments are made from the outside with- out removing any parts. The clutch is of the multiple dry- disc type with four driving discs and five driven disc. Comfortable and safe transverse springs of the semi-elliptic type are provided like those on the Model T and in addition the car is equipped with the finest type of hy- draulic shock absorbers. The rear axel is the three-quarter floating type and the spokes in the new Ford wheels are steel, each with a tensil strength of 4,000 pounds. What makes the new car especially attractive, aside from a mechanical point of view, is the new body con- struction, embodying lines hitherto re- served for automobiles in the fine car class. Four colors are used in finish- ing the "baby Lincolns," any one of which may be chosen for anv model. They are Niagara blue, Arahian sand, dawn grav and gunmetal blue. The Skokie Motor company, 435 Main street, Wilmette, is the north shore distributor for Ford.