Winnetka Local History Digital Collections

Winnetka Weekly Talk, 28 Jan 1928, p. 39

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January 28, 1928 WINNETKA TALK 3% Prices Reduced The Coach 585 T he Roadster. .cco 2, T he T he Four-Door Sedan!' 1. 2a. The Sport Cabriolet. . +... T he Imperial Landau ...% 2, Light Delivery (Chassis Only) Utility Truck (Chassis Only) 3495 495 $595 3675 $665 3715 $375 $495 QUA L II ¥ ff | I] A new automobile so sensational as to electrify the nation! With marvelous new Fisher bodies offering all the distinction, beauty and luxury for which Fisher craftsmen are famous! With perfor- mance that is a revelation to owners of even higher priced cars! With 107-inch wheelbase --four inches longer than before! With four- wheel brakes--and many additional mechanical achievements! And ... prices that demonstrate again Chev- rolet's ability to provide the utmost in modern motoring luxury at the lowest possible cost! The engine of this great new car is of the im- proved valve-in-head design. With alloy 'invar strut' pistons. . .specially designed hy- dro-laminated camshaft gears. . . mush- room type valve tappets... and a com- plete new steel motor enclosure--it provides a type of motor operation so thrilling that it must be experienced to be appreciated! Chevrolet Electrifies America with a Great New Motor Car Coupled with this thrilling acceleration and speed! is a type of riding and driving comfort almost unbelievable in a low-priced car. Four inches longer than the previous Chevrolet chassis. . . swung low to the road...and with four semi- elliptic shock absorber springs--the Bigger and Better Chevrolet holds the road with a surety that is simply amazing, and rides in perfect comfort at high speeds over the roughest stretches of high-- way. And never before was a low-priced car so easy to- drive--for the worm and gear steering mechan- ism is fitted with ball bearings throughout... even at the front axle knuckles. All these spectacular new mechanical advancements: are, of course, in addition to the host of notable features that Chevrolet has previously pioneered in the low-price field. Come in and see this latest and greatest: General Motors achievement! Learn why it is everywhere the subject of enthusi- astic comment--why everywhere it is hailed as the world's most luxurious: low-priced automobile. FRED T. RICHARDSON, Jr. Richardson's Garage 724 Elm St. AT WINNETKA LOW. - Ph. Winnetka 25 COST

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