Winnetka Local History Digital Collections

Winnetka Weekly Talk, 28 Jan 1928, p. 45

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January 28, 1928 WINNETKA TALK 45 A Packard Eight Sedan The body of this imposing Packard eight, convertible sedan is by Dietrich. 40 NEW BODY STYLES Chrysler Covers Entire Price Range in Its Four Lines of Cars In the 1928 line of Chrysler cars there are 40 body styles, including fif- teen custom-built creations for its "72" and 112-horsepower Imperial "80," of- fered on four different chassis--cover- ing the entire motor car market. Similar appearance, mechanical per- formance and equipment features are noted in each model beginning with the New "52" through the Great New "62" and the Illustrious New "72" to the 112-horsepower Imperial "80." Through the workings of the stand- ardized quality principles, every model contains the same advantages in per- formance, appearanec, mechanical ex- cellence and general sturdy construc- tion, as does every other. In other words, points out J. E. Fields, vice- president in charge of sales, the "52" will give the same type of performance, within its scope, as will the "62," "72" or Imperial "80." Body styles of each of the four lines of Chrysler cars are on display at the automobile show. . This Is Complete Line The complete line of cars now pro- duced by the Chrysler corporation is as follows: "52""--coupe, roadster with rumble seat, two-door sedan, four-door sedan, touring, de luxe coupe, de luxe sedan; "62"--touring, business coupe, two-door sedan, roadster with rumble seat, coupe with rumble seat, four-door sedan, landau sedan; "72"--sport road- ster with rumble seat, two-passenger coupe with rumble seat, four-passenger coupe, royal sedan, town sedan, crown sedan, convertible coupe with rumble seat, custom-built town cabriolet. Im- perial "80""--roadster with rumble seat, town sedan, five-passenger sedan, sev- en-passenger sedan, sedan-limousine and fifteen other custom-built creations by Le Baron, Locke and Dietrich. The Illustrious New "72" has an en- tirely new and more powerful engine, mounted in rubber at both front and rear; seven-bearing crankshaft, now counterweighed as in the Imperial "80"; longer chassis, fitted with rubber spring mountings instead of metal spring shackles; five-ring aluminum- alloy pistons with Invar struts, said to constitute one of the most important contributions that has been made in recent years to automobile engine progress; and roomier, more handsome bodies. In appearance this new "72" is even more attractive than the original Chrysler, which was the sensation of the automobile world when it first ap- peared, four years ago. Full advan- tage has been taken of the additional length to provide more inside room. New Chrysler Features New features of the great new Chrys- ler "62" include rubber spring mount- ings, a built-in crankcase ventilating system, larger and heavier transmission, aluminum-alloy pistons with Invar struts, rubber insulated engine sup- ports, ball and trunnion type universal joints and the adoption of a worm and sector steering gear. Traditional Chrysler beauty and charm of the external contour are en- hanced in the car by the use of longer, more sweeping stream lines, as well as by the longer bodies, drum-type head lamps of latest styles, and small road wheels. Evanston Motor Sales, 1840 Ridge avenue, are the north shore distribu- tors for Chrysler. At the beginning of 1927 more than $2,000,000,000 was invested in motor car manufacturing in this country. The wholesale value of motor vehicles, parts and tires manufactured in 1926 was £4,700,000,000. oF ed oe ode ode oe dood ode Bo oo oF oF boo of oo oo obs fe oo oe oF ode foo ode odo oo foo oF ooo Bo 0B ke ode obo ob fe oo Be dod BoB ooo feo ob C3 LINDBERGH'S WRIGHT J.-5 MOTOR cylinders were ground on a Heald grinder. We use the « same make in our shop. Specify PAVLIK BROS. to your garage man for all cylinder reconditioning, wrist pin fit- ting, rod aligning, etc. Also a complete engine rebuilding. We do this work for the Metropolitan Motor Coach Co. Boilers welded. Engine Rebuilding Rebabbitting Line Boring in the car. Electric Arc and Gas Welding. Cracked motor blocks Replacement Parts Heavy Machinery Repairing PAVLIK BROTHERS Kenilworth, Ill. s Phone Kenil. 280 obo ode ode ob ode ode ode od odode ode ooo od ode ood odo BoB od od odo ood ode ede oe odo od ood oe oo odo ob BoB Be oe obs of of oF of oo oF oo of ode oF ol oe oo oe oF fe oe ob oe cd ode oo ode of oe ch oo ob ob ob od Foo oo oe oe of fo oe oF oo oe Be oo oF oR oo of obo oF of od oe obo oF ob obo of oe oof BB ode Nash Motors Offers 24 Distinct Models for the New Season Twenty-four distinct models are be- ing offered this year by the Nash Mo- tors company, which is represented in Evanston by a new concern, the Ev- anston Nash company, 1735 Benson avenue. In the large or advanced six cars are ten models, six being on the 127-inch wheelbase chassis and four on the 121-inch chassis. Eight models are on the special six chassis and there are six models on the standard six chassis. In the advanced six there are five sedan models, among them being the seven-passenger Imperial, a limousine type, and the Ambassador for five passengers. The Ambassador and the two-door sedan are equipped with a trunk at the rear. In the special six series is a new four-door coupe, which has all the roominess and comfort of the sedan type. The standard six series comprises three sedans, a coupe, a cabriolet and a touring car. The landau sedan is upholstered in mohair and its equip- ment includes front bumpers and bumperettes at the rear. It may be interesting to know how Nash Motors goes about the task of constantly maintaining and continually improving the cars in its line. The program is laid out on a definite basis so that it cannot possibly fail of results. To begin with, there is no abrupt dividing line between the sales and production departments such as is found in many organizations; with more than $25,000,000 worth of Nash stock held by men in the production department, exclusive of that held by the directing heads, it is only natural, perhaps, that the men who actually build the car are interested in the pub- MODERATE PRICED 8 Marmon's 1928 Models Mark Entrance Into Volume Production The Marmon display at the auto- mobile exhibition will include the first showing of the new Marmon "68," a straight-eight in the low price field, which marks the entrance of the com- pany into volume manufacture. It has a wheelbase of 114 inches and is powered with a 72 horsepower I.-head engine. There are three body styles: Five-passenger sedan, four- passenger Victoria coupe and two- passenger coupe. All are equipped with four-wheel brakes and military type windshield visors. The large straight-eight Marmon on the 120-inch chassis also will be seen in several models. This was brought out barely a month ago. With the introduction of the two new types comes the announcement that the Marmon company has com- pleted a program of factory expan- sion resulting in a normal production rate of 300 cars a day. Ray Metz and Company, 1033 Davis street, sells Marmons to Evanstonians. "The decision of the Marmon com- pany to enter into quantity straight- eight production was not the result of any individual factor or circumstance," says G. M. Williams, president of the Marmon Motor car company. "On the contrary, our program for the coming year was formulated and brought to completion after an analy- tical examination of what we believe to be the intrinsic and fundamental components of the automobile market." fic that buys the product and, there- fore, sales volume has a significance to the men in the factory that would otherwise be lacking. 723 Oak Street Winnetka Phone Winnetka 1565 ACCESSORIES prin MK * TIRES AND TUBES (Hood and Goodyear) riers 0 gine £2 VULCANIZING re 4 reer ¢ GASOLINE -- OI118S 7 -- A Xd Greasing 2 Racks -- No Waiting iia V0 S08 BRAUN BROS. SERVICE STATIONS Ridge ¥ Wilmette Aves. Wilmette Phone Wilmette 290

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