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March 3, 1928 WINNETKA TALK Better Advertisements For Greater Results All You Want of These Ludlow Faces Produces Booklets Ludlow 1-L Caslon Light Specimen Showing Ludlow 1-LI Caslon Light Italic Correct Equipment Ludlow 2-B Cheltenham Bold Producing Quality Ludlow 2-BI Cheltenham Bold Italic Many New Typefaces are Ludlow 2-BC Cheltenham Bold Condensed Distinctive Printing Ludlow 2-BO Cheltenham Bold Outline Type High Slugs Print Ludlow Number 11-L The Ludlow System for Ludlow Number 11-LI Better Composition Ludlow Number 11-B Need Only One Font Ludlow Number 11-BI Reduce Expenses Ludlow 19 Cameo Set Matrices by No. 15, Ludlow Black And our Elrod Caster furnishes an unlimited supply of rule bor- ders and spacing material. A 1° keeping with our policy of always offering advertisers every advantage that will enable them to make their messages in our publications more productive, we use the Ludlow system of composition which makes available a wide range of type faces in many sizes and unlimited quan- tities. This means that our advertisers get Ludlow type styles exactly as they are specified on their typographic layouts. Ludlow hand-set, slug-cast composition per- mits display effects even more versatile than it is possible to obtain under the old style, single type method--and is assurance that every letter will show clearly on the printed page. There can be no worn out, battered faces, or broken kerns, even on the most delicate italic or roman faces. Single letters cannot fall out and spoil the entire effect of the advertisement. Advertisers in the Lloyd Hollister publications now have the same kind of equipment available that is used in the Los Angeles Examiner, Chicago Tribune, Chicago Daily News, New York Times, London Daily Mail and other great metropolitan newspapers all over the world. Attractive Ludlow hand-set, slug-cast compo- sition affords advertisers beautiful type designs, and has proved its great attention value and ex- ceptional effectiveness. Consequently the Lloyd Hollister publication space user is assured maxi- mum returns from a minimum linage investment. Lloyd Hollister 1232 Central Avenue, Wilmette, Illinois Printers and Publishers of WILMETTE LIFE WINNETKA TALK GLENCOE NEWS This ad is Ludlow set and the rules are produced by the Elrod machine Housewarming Edition