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March 3, 1928 WINNETKA "TALK "Linotype Row" as Seen By Eye of Camera CASTING MACHINES TURN OUT SUPPLY OF "AD" TYPE Two Ludlows Hold Important Position in Composing Room, Furnishing Unlimited Casts HE Lloyd Hollister Inc., composing room is equipped with two Ludlow Typograph machines, and these make possible the big volume of advertising composition. The Ludlow equipment, in addition to the casting machines, is composed of steel cabinets with drawers in each cabinet. Each drawer holds a font of type, ranging in size from 12 to 72 point. The larger type used in advertisements, which ranges between the minimum and the maxi- mum sizes provided in the Ludlow equipment, is thus cast entirely by the machines. The big feature of the machine lies in its ability to furnish an unlimited quantity of new type. The line of type is cast from brass letter molds in the Ludlow machine. Since there is no wear on the brass letter molds from which the type is cast, they last indefi- nitely. One of the important features of the Ludlow is its labor saving. No longer is it necessary to hand-set and dis- tribute type as in the old days, for the machine eliminates all this by its rapid-fire casting. The Ludlow machines are made of unusually strong material and there is practically no upkeep cost. They are simple in 'operation and have: proved their worth "in' the publication of WiL- mere Lire, WINNETKA TALk and GLENCOE NEWS. LOWEST INSURANCE RATE The new Lloyd Hollister Inc., print- ing plant, because of its fireproof con- struction, has the benefit of the lowest building insurance rate of any com- mercial structure in. Wilmette, if not on the entire north shore, according to D. E. Allen, Jr, north shore in- surance broker, DO YOU KNOW-- That 281 tons of magazine paper were fed into the Miehle presses of Lloyd Hollister Inc. in 1927? This represents 562,243 pounds of stock, as it is termed in printers' parlance. This figure will be more than doubled in 1928 with the great enlargement of press facilities in the new Hollister plant. TYPE OF ALL SIZES American Type Founders Company Keeps Hollister Plant Supplied With "Faces" of All Kinds HE linotypes, the saw-trimmers and other machines which are so important in the publishing of news- paper-magazines of the type of WiL- MEME LiFg, WINNETKA TALk and GreNcor News are not all that is neces- sary in a composing room. There must be composing tables, lockup stones, makeup tables, cabinets and various other kinds of equipment. When Lloyd Hollister Inc., grew in- to its new building it was found neces- sary to install much new equipment in the composing room and in order to do so the purchasing agent went to the "department store for composing rooms," which in other words means |; the American Type Founders com- pany. There he found the new equip- ment which has found position in the new plant. The American Type Founders com- pany is a big institution which fur- nishes equipment to plants all over the country. The factory is in Jersey City, the middle western branch being in Chicago. : ? DO YOU KNOW-- That 4,200 pounds of 'magazine black ink were used in the Lloyd Hollister Inc., press rooms for general news printing 'during 1927? This is an average consumption of 350 pounds monthly. The ink 'consumption - for 1928 will pass: that mark by a con- siderable figure with the new plant providing for work on a much larger scale than last year. DO YOU KNOW-- That Edgar Ovat Blake, architect, who designed the Hollister Inc., build- ing, also designed the Laurel school building in Wilmette? = Mr. Blake was formerly a resident of Wilmette and now makes his home in Evanston. DO YOU KNOW-- That the new Hollister Inc., build- ing is a "one-piece" concrete job, mak- ing it monolithic? That the structure is of the Tudor style of architecture which dates back to the Elizabethan Era? That this is the style of archi- tecture most generally employed for schools, libraries and publishing plants? 777777777077 72 iz rrr Ir rr 7 Ll 2 a ZL Llib 7 77777777777 77777 7777 F777 7 rr Zz NIALL LIAS LLL S SSSI SII A TLL SSSI SS LLL SASS T LISSA SSSA SSIS SASS S TSI ISAS LASS S SLA SIS SS SSIS IIL IS LISI ISLS ASI SLL SLL SI SLA APN, Our Compliments The officers and directors of "Your Home Bank" join in extending their compliments to Lroyp HoLLISTER INC. | We admire the spirit of integrity and progress that has made your new printing and publishing plant possible Accept our sincere best wishes for continued success and prosperity ; The Wilmette State Bank Central Avenue at Twelfth Street "Your Home Bank" « OFFICERS S. A. Wheelock, President Phillip Hoffmann, Vice President W. D. Leary, Vice President W. C. Shurtleff, Vice President J. M. Budinger, Cashier W. B. Robinson, Jr., Asst. Cashier F. D. Anderson, Asst. Cashier DIRECTORS F. L. Bateman Frank J. Seng W. W. Buchanan C. N. 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