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Housewarming Edition WINNETKA TALK March 3, 1928 Pure water ice--the kind you can see through--is the staunch defender of your health. Hygiene demands that you keep your food fresh and cold with an abundance of pure ice. Choice black dirt--filling and finest quality fertilizer now available in any quantities. Wilmette Ice and Teaming Co. Pure Water Ice Phone Wilmette 53 733 Main St. Modern Mat Service Proves Its Worth in Publishing Field N enterprise, distinct in itself, but "A which has contributed richly to the quite general modernization of the publishing business in the last thirty years, is that known in printing parlance as the "mat service. The Bonnet Brown Corporation, 155 E. Superior street, Chicago, Arthur Bonnet of Kenilworth, president, . is one of the leaders in the Advertising Service (mat service) field and has for several years provided Lloyd Hollister, Inc, with complete monthly editions covering every conceivable phase of advertising and news illustrations. Fach month Lloyd Hollister, Inc, received a sizeable volume of clip sheets containing seasonable as well as general features and suggestions for advertisement illustration. By virtue of this service, which in- cludes the papier mache matrix from which type-high stereotypes, ready for the printing press, are made, the pros- pective advertiser can, at a glance, make his selection from a wide variety of illustrations, with the result that the time involved in converting the matrix into the useable product is measured in minutes rather than hours or days as was necessary before the modern mat service came into vogue. LUDLOW GREAT LABOR SAVER The Ludlow typograph machine which sets display type in the Hollis- ter plant is among the greatest labor saving devices ever invented. As in the instance of the Linotype machine, the Ludlow has largely replaced hand- setting and distribution methods, elim- inating all this by its rapid-fire cast- ing. MAT SERVICE BIG AID IN "AD" ILLUSTRATING Meyer Both Co. Provides Month- ly Proof Pages and Mat Service HERE do the pictures which illustrate the advertisements and occasionally the features in a News- paper-magazine come from? That's a question and here's another: How does it happen WiLMEME Lire, Win- NETKA Talk and GLENCOE NEws are able on an hour's notice to turn out an attractively illustrated ad? The answer is provided by the Myer- Both company of Chicago, and in answering, this company imparts the information that their monthly mat service is the medium through which this is accomplished. The Meyer-Both art department turns out the illustra- tions, these are stereotyped to produce the paper mats. Each month Lloyd Hollister Inc., is furnished with a "new edition" of proof sheets and clips, varying in numbering but averaging about forty pages. Along with these come the mats from which the casts are made in our own stereotyping de- partment and the next step is the last --setting them into the ads which go into the type forms, after which the presses do the rest. When an advertiser is seeking an illustration for his ad, the Lloyd Hollis- ter Inc. advertising department assists him. The mat service books are opened, and so varied are the illustrations that there is certain to be found just what is wanted. Then comes the casting and that requires only a short time and the business of publishing the papers goes hummingly along. Pearson's Market 813 Ridge Ave. Phone Wil. 2800-2801 J. H. Schaefer & Co. Real Estate & Insurance 803 Ridge Ave. Phone Wil. 364 Ridge Avenue Pharmacy 901 Ridge Ave. Phone Wil. 316 Klinge & White Groceries & Meats Ridge Ave. Phone Wil. 113-114 National Tea Co. 805 Ridge Ave. Phone Wil. 1294-2226 Ridge Ave. Ridge Ave. Ridge Ave. Ridge Ave. Paul Bleser General Merchandise Schreiber's Shoe Shop Ridge Electric & Radio Shop 815 Ridge Ave. Wilmette Tailors Cleaners & Dyers Ed's Coffee Shop RIDGE AVENUE MERCHANTS JOIN IN CONGRATULATING LLOYD HOLLISTER INC. The spirit of integrity and progress which is demonstrated in the cul- mination of your new plant is to be commended. We offer our sincere congratulations and pledge our continued cooperation. Phone Wil. 411 Phone Wil. 3178 Phone Wil. 695 Phone Wil. 2433 Edward Stancoe B. E. Busscher General Merchandise 817 Ridge Ave. Dependable Auto Supply Ridge & Lake Ave. Lake Avenue Garage H. A. Modine Lake Ave. Near Ridge Phone Wil. 3040 Ridge Confectionery Bartoli Bros. Ridge & Lake Ave. Phone Wil. 491 Phone Wil. 2358 Phone Wil. 1450 ---