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July 28, 1928 WINNETKA TALK A PIERCE-ARROW for 3 6 00 less That's what you are offered in today's sweeping Pierce-Arrow price reductions. Savings as great as $600 on many models. One of these may be the car you have wanted: Models: Former Today's Amount of Price Price Reduction 7-Passenger Enclosed Drive Limousine . $3550 $2950 $600 7-Passenger Sedan : : . : : : 3450 2850 600 Convertible Coupe : : . : . : 3450 2950 500 4-Passenger Coupe : ' : : : : 3450 2950 500 5-Passenger Sedan ; ; : : : : 3350 2750 600 2-Passenger Coupe . : . ; : : 3350 2750 600 4-Passenger Touring . : . : ; 3100 2700 400 Runabout ' ; $ : ' : . ; 2900 2600 300 5-Passenger Club Brougham ; i : ' 2750 2475 275 (Prices quoted are f. o. b. Buffalo) Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which make Pierce-Arrow ownership surprisingly easy. There has been no departure from the highest standards of fine car manufacture no compromise with the principles which have made Pierce-Arrow 4 merica's finest motor car for more than a quarter century. THE PIERCE-ARROW MOTOR CAR COMPANY, Buffalo, N. Y. PIERCE-ARROW SALES CORPORATION (Factory Branch) 2420-22 S. Michigan Avenue, CHICAGO Telephone Michigan 2400 North Shore Service Station, 1508 Elmwood Ave., Evanston