The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

September 1, 1928 WINNETKA TALK ompare the Taste That's the way to appreciate the superiority of "Selected" --The Better Drinking Milk compare the taste of "Selected" Close your eyes and 1--Pour a glass of Selected Milk. 2--Pour a glass of the milk you wish to compare with it. 3-- Take small sips from one glass --and a minute or so later from the other. 4--Have each milk drinker in your family, both children and grownups make the same test. Note the Sweet Natural Taste of "Selected" Why It Tastes So Good The "Sweet Natural Taste" of Selected is just a matter of greater care in the production and handling of the milk. Out near Lake Geneva, 90 dairy farms, picked because of their healthy, well-fed cows; their light, clean, airy barns; and their careful methods; produce Selected Milk for us and we pay them a premium for this extra care. This pure, sweet milk immediately cooled at the farm, and kept cool to your very doorstep, except for the interval of pasteurization, is the milk you get when you buy "Selected." Why not have 17¢ a Quart hk the Best? gE . The first of September is a good time to change to this better drinking Identified by this trade mark milk, and it's easy to do it. Instruct on the hooded cap your maid to speak to any Borden milkman, or phone Wilmette 1545. BORDEN'S Wilmette 1545