Winnetka Local History Digital Collections

Winnetka Weekly Talk, 1 Sep 1928, p. 43

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--d WINNETKA TALK September 1, 1928 @ A, PAY MORE ATTENTION to Your Brake PAY LESS MONEY for damages = = = BRAKE POWER IS MORE IMPORTANT THAN MOTOR POWER The power of your motor means--Go --and "Go" means risk. The power of your brakes means-- Stop--and "Stop™ means safety. Ww Sosytate sorts o If you must have "Go," you certainly Brake Tester reveals must have "Stop. the brake on each What about your stopping ability? Have your brakes scientifically tested and adjusted on our Jumbo Giant Brake Tester--the greatest dispenser of motoring safety ever devised Ea FOR YOURSELF Right before your eyes chance forhuman error. Assures positive equal ization and perfect balance of brakes-- "guaranteed safety!" TD JUMBO This machine makes brake adjust- ments a simple matter--it eliminates all guesswork --all road tests-- yet Punishing Tests Given New Models of Chandler The average motorist, when he or she sees a new model motor car and likes it, does not realize the ex- tensive research work the manufac- turer of that car has exercised in bringing the particular model up to its standard efficiency according to Tom Hay, Evanston Chandler dis- tributor. "Particularly true is this of the new "65" Sixes and Royal "75" Eights just announced by Chandler," says Mr. Hay. Before any of the new models were introduced, a score of experi- mental engineers and mechanics kept everlastingly at testing, proving, tear- ing down ,building up, changing this motor part and that, the thousandth part of an inch--all in order to increase the efficiency of Chandler power plants. "In the testing laboratories, the mo- tors of the latest Chandlers were sub- jected to a bewildering variety of tests to check up on power, economy and endurance under various load ca- pacities. Dynamometers, tachometers, pyrometers, R. P. M. counters, flow- meters--all sorts of delicately calibrat- ed and intricate apparatus are used to eliminate theory from the performance of a motor car. "In addition, a fleet of test models of the new cars were also maintained. Four North Shore Villages Now Have Total of 5310 Cars Here's a little statistical story. Gould C. Davis, Winnetka Hupmobile dealer, thought he'd like to find out how many car owners there are in Winnetka and did so, but went a lit- tle farther and collected figures show- ing how many there are not only in Winnetka, but in Wilmette, Kenil- worth and Glencoe as well. "Wilmette leads the list" said Mr. Davis yesterday, but Winnetka is well up and coming strong. In Wilmette there were up to July 1 of this year a total of 2,282 cars, these being of all makes and types. In Winnetka there were 1,757 automombiles. Glencoe has a total of 892 cars while along came Kenilworth with 379." "If we may judge by the demand for cars on the north shore there will be a big increase before the end of the year. The new Hup Century seems to have met with high approval and the fact that despite heavy pro- duction delivery has not been as rap- id as we would like, indicates that the remainder of the year will increase the order list." One owner of a Hupmobile in Win- netka reports that he has been "eating mileage." This man bought his car in April and already has run it 8,000 miles. MORE THAN TWO MILLION PEOPLE "Have "Bought DODGE BROTHERS MOTOR CARS a ---- enables us to make your brakes effi- cient to the very point of perfection. Drive in for the "Jumbo™ test. If adjustments are needed we will make them quickly---at a very reasonable charge. Testing, Adjusting and Relining All Types of Brakes. Exclusive Authorized Service for North Shore on Bendix-Mechanical draulic Brakes. FERD. PLATE 2212 W. Railroad Ave. at Noyes EVANSTON Sales and Service Westinghouse Automotive Brakes Lorraine Lights } BRAKE TESTER * THR? and Lockheed Hy- St. Ph. Gr. 2122 Gabriel Snubbers And new thousands of Dodge Brothers owners are joining these millions every week. Production and sales continue steadily to mount. Dodge Brothers vast and jmposing factory resources continue to expand. Faith in the integrity ands rogressive genius of Dodge Brothers continues to entrench itself more deeply than ever in the public con- sciousness. It becomes increasingly evident that Dodge Brothers great and distinguished past is steadily projecting itself into a still more illustrious future. A good name becomes better still with every motor car that is shipped from Dodge Brothers Works. Style has joined hands with dependability, in the swift advance of Dodge quality to higher and ever higher levels. Dodge Brothers three great Sixes--The Stand- ard, She Victory and The Senior--exemplify today the logical and brilliant flowering of those sturdy ideals on which Dodge Bobens Works was founded fourteen years ago. Sincere Service Always WERSTED MOTOR COMPANY 562 Lincoln Ave. Winnetka Phone Winn. 165 uN

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