Winnetka Local History Digital Collections

Winnetka Weekly Talk, 8 Sep 1928, p. 50

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Ed September 8, 1928 WINNETKA TALK 1. SNOSMZZZ22 4 NORTH SHORE & i ---- 2); MOTOR NEWS _-- = SS b N. S. DEALER MAKES FAST TRIP IN NEW FORD CAR D. W. Leonard Travels From Sioux City to Chicago, 550 Miles, in Sixteen Hours A new and important classification has been won by the latest Ford model, according to D. W. Leonard, of the Skokie Motor company of Main street, Wilmette, north shore Ford dealer. After driving 550 miles from Sioux City, Ia., to Chicago, Mr. I.eonard had this to say: "The new Ford has entered the class of cross country cars, combining all the features of the larger cars which for several years have been used in traveling great distances. Speed, econ- omy and comfort are essential when traveling the country highways and the new Ford has provided all of these." The north shore dealer gives some performance information to prove this contention. Accompanied by Mrs. Leonard they left Wilmette for Sioux City last week. The trip west was made leisurely, but comfortably. No time was kept, but when returning from the Towa city he scanned his watch and kept an eye on the speedometer to see what the car would really do. The results he found surprising. "Accompanied by Mrs. Leonard and a friend we left Sioux City at 2:30 o'clock Sunday afternoon," he said. "We arrived in Chicago at 6:30 Mon- day morning. That made the actual time for the trip sixteen hours which is an average of slightly better than 34 miles per hour for the 550 miles. Then too, we took time out to eat and refuel which also used up some of the sixteen hours. We used 22 gallons of gas." "At times I was able to hit up to sixty-five miles per hour and it was this speed which enabled the good average time. The Ford car of other years could travel across country all right, but the comfort required for that kind of riding was lacking. But it is differ- ent with the new model A. I drove practically all of the distance from Sioux City and wasn't tired at the finish." Mr. Leonard is a booster for Iowa's roads, but says he found the roads fine all the way to Sioux City. He traveled the Lincoln highway. "In Iowa they have five gravel roads," he said. "W traveled over one gravel road which is 35 feet wide and smooth as a boulevard." Illinois 1929 Licenses to Be Bright Red on Black Illinois 1929 automobile license plates will be bright red numerals on a field of black. Several weeks ago the selection of white letters on a field of green was made, but upon investigation it was learned several states in the central west had selected similar designs, and the change was made to prevent con- fusion. During the present year con- siderable confusion resulted . from Missouri selecting a color scheme to that of Illinois-in 1927. _ Many reports -were made that auto- ists were carrying 1927 plates in April, May and even later in the year, but on investigation it was usually dis- covered the person reporting failed to observe closely or it would have been seen 'the plate was somewhat wider than that used in Illinois in 1927, and did not carry an outline map of Illinois. which was a distinctive feature of the Illinois plates in 1927. will be a little more than eight and one-half cents a pair. This cost is be- | prove our highways. lieved to be the lowest in the history of the state. BILLIONS FOR ROAD BUILDING Twenty-five years ago, there were no | 000,000, which likely indicates Cost of the Illinois plates for 1929 | hard roads. In 1915, something over $250,000,000 was spent in trying to im- This probably was spent on improvement over $1,200,- than $9,000,000,000 during the ten years 1918-1927--a total of over 12 billion dol- means over $3,000,000000 during the lars endeavoring to improve our roads fifteen years, 1903-1917. In 1925, there !in the past twenty-five years. This Patrician Among Family Cars. . . 4 The New Pierce-Arrow Sedan alt a *600 Saving The man who buys a Pierce-Arrow for his family, does so with the same pride that he puts them in a fine home. He knows, as does everyone, that here is an automobile with a well-earned pre- ferment among people worth-while. And this has been so for twenty-seven years. Today, you are offered the new Pierce- Arrow five-passenger Sedan for $2750--a saving of $600 from the original price. And the price is the only thing about the car that has been changed. Eachlittle refinement of detail --every last item of appointment and equipment --is preserved in all its original fineness. Pierce-Arrow proposes no compromise with the principles which have made it America's finest motor car for more than a quarter century. y 1 4 The trade-in value of your present car may more than cover the initial payment required on this special Pierce-Arrow offering. The terms are exceedingly attractive. Today's prices are lower than ever before known to cars of Pierce-Arrow manufacture. From $2475 to $2950, at Buffalo. Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which make Pierce-Arrow ownership surprisingly easy. PIERCE-ARROW SALES CORPORATION (Factory Branch) 2420-22 S. Michigan Avenue CHICAGO Telephone Michigan 2400 James G. Barber Service Station, 1508 Elmwood Ave., Evanston.

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