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WINNETKA TALK September 8, 1928 2 The Smart Coed Clothes Pass All Entrance Examinations Clothes are a very important part of the college curriculum. They needn't be expensive but they must be right -- right for the type of college you go to and right for the various occasions that fill the college girl's day. Here you may be sure that you will find college-worthy apparel at prices that tally with a collegiate allowance. Open Saturday Evenings New Safety Rules Urged by Road Builders During every 24 hours of 1928 an estimated average of 2,360 persons are being killed or seriously injured on the streets and highways of the United States. The estimated economic loss for the first six months of 1928 was $350,000,000 exclusive of small property damage and insurance premiums. At the present rate of increase there will be exacted a toll of 40,000 human lives in highway accidents during 1935. These figures were part of an analy- tical highway safety report issued to- day by the American Road Builders' Association. During the first six months of 1928 the American Road Builders' Associa- tion estimates that 13,750 persons were killed and 412,500 seriously injured in highway accidents. The total for 1927 was 26,618 killed and 798,700 seriously injured, a total of 825,318 casualties. At the present rate approximately 27,500 persons will be killed by the end of 1928. What do these figures show? Do they indicate that the American peo- ple are becoming alarmingly careless at the wheel of an automobile or while walking upon the street? Do they mean that modern cars are too fast or too inefficient to be safely operated on our system of highways? A careful analysis of highway ac- cident statistics will show the latter to be largely untrue. The principal causes of highway accidents, it will be shown, are discourtesy and careless- ness on the part of both drivers and pedestrians. The statistics prove the a following points: First--That the most important causes of highway accidents where mo- torists are principally at fault are in order of their importance--inattention, speeding, traffic law violation and in- toxication. Of the 26,618 killed in 1927, motorists were at fault in 11,765 fatalities and all but 1882 were at- tributed to the above causes. Second--That the most important J causes of highway accidents where mo- torists are principally at fault are: ' children playing in the street or cross- ing in violation of traffic law, adult jay-walking, inattention, and confusion. Of the 11,367 deaths caused principally by pedestrians in 1927, all but 1,250 were attributed to these causes. Third--That adverse physical condi- tions such as wet streets, defective roads, poor lights and narrow streets, caused 3,586 deaths. Fourth--That the human factor is responsible for 95 percent of all ac- : : 1 cidents. Sync mesh tra ission pe ts gear C Fifth--That the human factor which at any speed. No clashing. causes highway accidents is largely the Duplex four-wheel brakes operate with only a result of certain definable physical light touch on the pedal. conditions such as complex traffic laws, traffic congestion, discourtesy on Steering gear handles car with minimum effort. the part of fellow motorists, careless- : ness on the part of fellow motorists, Adjustable front seat places brake and clutch within easy reach of any driver. Fundamental Improvements fatigue, physical incompetency, lack of confidence and the improper conduct of pedestrians. Sixth--That approximately 60 per- cent of all fatalities are pedestrians. Seventh--That more than 30 percent of all fatalities are children of school An even more powerful and smoother-running Cadillac built, 90-degree, V-type Eight. Pneumatic Control principle applied to Fisher bodies assures quietness. Security-Plate glass for safety. Chromium plated exterior nickel parts provide permanent sheen. CADILLAC MOTOR CAR CO. Evanston Branch 1810 Ridge Ave., Evanston age. Eighth--That accidents involving pedestrians continue to climb in num- ber much faster than accidents in- volving only motorists. The American Road Builders' Asso- ciation has collected much data related to the causes of highway accidents. The organization has used, in addition, much information already made avail- able by other associations interested in the safety problems. The road or- ganization has launched as a result of its studies, a national highway safety campaign based upon what it believes to be the fundamental principles of highway accident preven- New tion. These principles are in brief: First--That all cities and communi- ties should undertake local campaigns to educate pedestrian traffic in the principles of courtesy and caution while on the public street or highway. New L S LLE S The use of common sense is recom- Third--That the adoption of the uniform codes of state and municipal New traffic laws based on the report pre- pared by the National Conference on Bites; and Highway Safety is desir- able. Fourth--That the education of mended in lieu of complex traffic rules. : ; fncio} ; Buyers Who Prefer To Purchase From Income Will Find G. M. A. C. Terms Convenient and Economical TR I i a =~ ON Ut HWW NN = Second--That all states should adopt a system of examination and licensing of motor vehicle drivers. and caution should be undertaken in all communities.