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10 Wilmette 's North Shore | | a Reading from upper left to right: Borre, Miller, Robinson, manager, Schwall, Raap, Rosberg, Lees and Schaefer. Eber, Estes, De Long, Exhaust Echoes NO END TO SHORTAGE OF AUTOS IS SEEN BY ESSEX DISTRIBUTOR Some startling figures regarding the automobile shortage were given out today by Louis J. Sherland in re- sponse to many questions received from motorists as to when the pres- ent famine will end. "The impression is widespread," he declared, "that tremendous numbers of new cars have been put into serv- ice this year. This is not justified by the facts. Figures show a decided decrease in the consumption of gaso- line, indicating that there are actually fewer cars in service today than there were this time last year. "At first this seems unbelievable, but it is necessary to remember that the normal scrapage of cars amcunts approximately to 250,000 a year. that production last year was the smallest since 1915 and that the output so far this year has been below normal, " due to the necessarily slow recovery from war conditions. Every dealer knows that while production has been increasing constantly the demand has grown faster than the output. "And this condition is apt to last indefinitely because more people are coming into the market every day for cars due to the unprecedented and _ growing prosperity in all section of "the country. There is no end in sight. Wages are higher than ever before. Prices of all commodities are going up comstantly. Farm products are sdttinga new high rec- { cord. This means that more people: than ever before are in the market for cars. : ' ¢ "Government figures show that 'in January, 1919, there Was 'a 'shortage 'of approximately 700,000 'automobiles 'in the country. In 1918 the total pro- "duction was 1,044,754 against 1.737; #151 'the previous. In 1916 the pro- 'duction was 1493617, so last year's 'business was the smallest since 1915. "If there had been no production at 'all this year then the shortage would have been increased by the scrapage, 'or by 250,000 cars, or a total of nearly 'a million automobiles, to which must 'be added the normal increase in the number of buyers. ! Never Enough Essex Cars "Normally the output which repre- sents the demand increases at the 'rate of 40 per cent a year. So that to satisfy both the shortage and the "new demand the output this year should have been about 3,000,000. As a matter of fact it probably will be ' less than half this figure, according to present indications. This means that, despite the increase in produc- tion, the shortage will continue all of this winter and most of next year ~hefore there can be the slightest in- | dication of a slackening in the de- mand. "In the case of the Essex, for in- stance, from the very first day of its introduction we have never had enough cars to supply the demand. Nevertheless production has increas- ed every day until: now it totals more than 100 cars a, day. But even this * number has proved inadequate and " more orders than cars are being re- ceived every day. The only' solution for the prospective buyer is to place his order now. To delay is simply to invite disappointment." Thrift and Annuity "Thrift is better than an annuity," wisely counsels an axion from those thriftiest, of people, the French. Com- bine - them. by "investing .in. Savings Stamps. mpd or 'cumbersome. WILLARD BATTERIES PLAYED BIG PART IN HELPING BEAT TEUTS Slowly but surely the hidden his- tory of the great part played by American manufacturers in the great war is coming out. Only a little of what was done has so far been told, but as the veil of secrecy is lifted the average citizen is reading a romance of business more absorbing than a best seller. "No one realizes the important part which storage batteries played in the war." said Mr. Carpenter of the local Willard service station yesterday, "and the Willard company takes pride in the fact that its prod- uce 'delivered the 'goods" under the conditions of abuse which war made necessary. "Willard engineers were called upon to design a battery for the igni- tion of the Liberty aircraft motor. Storage batteries for automobiles must be limited as to size and weight, and in an aircraft these limitations are still greater. Reliability was a matter of life and death and in ad- dition to these handicaps, a storage battery for aircraft use must not spill its acid contents when upside down. This was one of the many war problems which it seemed im- possible to solve, but within the time limit set, a Willard battery was de- signed, a model made, tested and ac- cepted which 'met every requirement. Nothing could be said at the time this feat was accomplished, . but among: those on the inside who knew it was | regarded as another step toward our ultimate victory over the Teutons. "The Willard factory 'also 'made batteries for gun firing for radio. work, for the signal corps, for the Aldas lamp, a hand 'sighaling 'device invented by the English. A very in- teresting type was made for the use on tanks and the tank corps, with their slogan. "Treat Em Rough)' batteries. This tank battery was really two separate units, one for starting and the other rand smaller one for ignition. "Our factory received orders from Uncle Sam for over 140,000 batteries of different types," said Mr. Carpen- ter, "which were all equipped with threaded rubber insulation, an ex- clusive Willard feature. The ad- vantage of threaded rubber as an in- sulation in storage batteries lay in the fact*ihat a battery could be kept in continuous service for a longer period. Many car owners in Ev- anston who were unable to se- cure threaded rubber Willard batter- ies promptly last year will now un- derstand the reason." FLOUR MILL IS USING DODGE BROTHERS' CAR" TO ADVERTISE GOCDS In the olden days it was only the corn doctor, the bric-a-brac salesman and a few others of their like who toured from town to town demon- strating and selling their wares. Now almost everybody iswdoing it. The, most substantial business houses have gone extensively into the per- sonal demonstration business, ap- preciating the value of getting in direct contact with the market. But instead of the old tumbletown spring wagon and weary horse, they 'use fine, speedy and reliable motor cars. It is the motor car, in fact, that is largely responsible for this new method of advertising. It aifords them the wide range and the fleet- ness which in the former days made such sales methods costly and very Lo ton, Oregon | appetizing Scotch "scones" and bis- lan extremely valuable advertisement. Many of the largest concerns in the country have bought cars solely for demonstration purposes. Among them are the Fisher Flouring mills of Seattle. "Blend," the company's dusky chef, is making a tour of Washing- and Idaho, making mouths water everywhere with his 7 cuits. The baking is done in an electric oven with which his Dodge Brothers business cat is equipped. Creat crowds collect about the car whenever it stops and "Blend" dish- es out the delicacies as fast as he can make them. The car is artistically decorated with the company's name and trademark and.is proving.to be GORA LTR OR Lee rabe. Lede iP, ISLS LISS LG SILI SILL TIES Ar SIs NORTH SHORE RUBBER CO. NOT INCORPORATED Auto Tires and Tubes Repaired PHONE EVANSTON 2037 1620 MAPLE AVE. EVANSTON, ILL. J. O. HAYES, Proprietor PR De Rat The results with the first car have been so satisfactory that the Fisher company has ordered another, simi- larly equipped. As soon as thé present tour is com- pleted the car will be sent back over the same route with a window dress- ing equipment. "ARE YOU ECONOMICAL? "YOU CAN BE | oo EATING $i R434 SCHULZE'S CAKE 4) By / bh] 5 . 00 4 i : brings a Thor wl Washer or fiir ESN Ironer to your 4 home for 30 \ days. Balance == in. small monthly pay- ments. VACUUM CLEANERS XA 2% Thor Sales Company NORTH SHORE BRANCH 1728 Sherman Ave. EVANSTON TELEPHONE Evanston 877 aN ~ « LN Look for this sign' Authorized SERVICE STATION N the Neutrality of Belgium The makers of the Treaty of London knew their guarantee was good. The Allies lived up to it. Even at the cost of out the oppressor of Belgium. You can have freedom from the invasion of that great op- pressor of auto storage batteries--ruinous sulphation--if you put! an EVEREADY on your car. : i This battery will live up to its definitely written, eighteen | month Guarantee of good starting, lighting and ignition service --its makers know that it will. This means freedom from the aggravations that wreck your pleasure in motoring--failure of your lights, inability to start quickly, poor ignition, and so on. : Besides, we, as EVEREADY Service Station, will keep your starting, lighting, and ignition working right. us for inspection of your storage battery every month-- no charge--whatever make of equipment you have. / Authorized Sales & Service eVEREADY STORAGE BATTERY The Allies Guaranteed Red the Great War they drove : : | I Bring your car WINNETKA MOTOR CO. | Willys-Knight--Overland Cars 562 LINCOLN, AVE., WINNETKA, ILL.