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10 WINNETKA WEEKLY TALK, SATURDAY, JULY 16, 1921 Winnetka Weekly Talk ISSUED SATURDAY OF EACH WEEK by LAKE SHORE PUBLISHING COMPANY 1222 Central Ave., Wilmette, Ill 566 Center Street, Winnetka, Il. | Telephone ........ccc000 Wilmette 1920 Telephone .............. Winnetka 388 SUBSCRIPTION ........ $2.00 A YEAR ss All communications must be ac- companied by the name and address of the writer. Articles for publication should reach this office by Thursday afternoon to insure appearance in current issue. Resolutions of condolence, cards of thanks, okituary poetry, notices of entertainments or other affairs where an admittance charge will be made or a collection taken, will be charged for at regular advertising rates. Entered at the postoffice at Winnetka, Illinois, as mail matter of the second class. under the act of March 3, 1879. SATURDAY, JULY 16, 1921 The Logical Candidate Friends of the Hon. Henry R. Rathbone are urging him to an- nounce himself a candidate in the April primaries for nomination as congressman-at-large to succeed William E. Mason, recently de- ceased. It is a choice entirely in the interests of the people of the state, for Mr. Rathbone is gener- ously endowed with those qualities that make for success in public life, and is possessed of ideals so high as to ensure the serving of the public weal in his discharge of the business of that office. It is hoped that he will be "sufficiently urged" to warrant his standing in the election and residents here will wish to be count- ed with those friends who are try- ing to persuade him to take that step. Born just around the corner from the White House, with t herit- age of New England tradition, the son of a man closely associated with Lincoln during the period of 'the war, Mr. Rathbone would be only finding his natural place in the Halls of Congress. He is a lawyer of wide reputation, an exceptional orator, an honest man. The Republicans of Illinois could ask no more of the man who seeks their votes. The Lake Shore News is proud to be list- ed among the friends of Mr. Rath- bone who are seeking to persuade him to undertake the contest for election to Congress. ADVERTISE LIKE YOU BREATHE, DON'T STOP, SAYS JOURNALIST "There is no such thing as an ad- vertising campaign. Either you ad- vertise or you don't," Harford Powel, Jr., editor of Collier's Weekly, said recently in speaking before the Na- tional Electric Light Association convention in Chicago. Here is his explanation: "Campaigns mean advertising by fits and starts and they do not pro- duce a finished effect. "You might just as well start a breathing campaign. Breathe hard for a while and then quit breathing and let your lungs rest. There will soon be more of you at rest than your lungs. "Begin an eating campaign and then stop eating. Or start a bathing campaign and then quit bathing for a while. The results of your cam- paigns won't be lasting." Mr. Powel advised the electric men to "keep at advertising' 'and if they do not believe their ads get results, to consult with 'their local news- paper editors who are experts in ad- vertising and obtain help from them in the preparation of their copy. He pointed out that newspaper editors tre just as anxious that advertise- ments in their papers "get results," as are those who pay for the adver- tising. AVOIDS MUNICIPAL BEACH AND PAYS WITH HER LIFE Tillie Fandrake, 19 years of age, recently employed at the 2. oR Landis home in Kenilworth, was drowned in Lake Michigan, Thurs- day evening, July 7, at the foot of Hamilton street, Evanston. The young woman had been spending the day with her sister in Evanston and late in the afternoon went alone to the Hamilton street beach. The body was recovered late in the evening by friends who con- ducted the search. The beach at Hamiltun street is rarely frequented and there are no life guards tt that point, i¢ is said REMARKABLE BARGAINS ARE FOUND IN THE "ADS" ay) 0 EVANSTON BARGAIN DAY will offer---- A Community Event in which the Progressive Merchants of Evanston Extraordinary Bargains Thursday - July 21st Plan to do your shopping on this big special Bargain Day, and let merchants of Evanston prove to you that it pays to Buy in Evanston. Remember the date- July 21 Look for the banners in the windows of the various stores participating. (Publicity Committee Evanston Bargain Day) WESTERN UNDERTAKING CO. -- ---- D. S. SATTLER, Pres. -- ------ The unmistakable mark of distinction to be found in funerals conducted 'by us is a Guarantee of the Higher Character of our SERVICE. CASKETS as LOW as $35. No charge for distance H. F. UNSER 1022 Davis St. MANAGER Phones Evanston 98 Evanston, III. " Wilmette 280 SERVICE Long Distance From yourown telephone you can talk tobusinesshousesin Rockford, Wheaton, Hammond, Fort Wayne, New York, St. Louis, Pittsburgh, Cincinnati, Minneapolis, Madison and thousands of other cities and towns far and near. Think what this service means now when business is dulll Go after that customer by long dis- tance. Then get a few more the same 'way and business will get better. Getacquainted with the money and time saving "station to station" service. ILLINOIS BELL TELEPHONE COMPANY 0 Fl Ey COLORADO RITE-PHONE OR CALL THET & S TOURS COMPANY ---- "TRAVEL ARCHITECTS" -- 103 W.JACKSON BLVD - Phone: HARRISON 3566 - 3559 N.L. TOWLE, President. $90.10 GRAFONOLA v OUTFIT; With 12 selections of Records $90.10 This Beautiful High Grade Machine Easy Payments. PATTERSON BROS. ° J 828 Davis St. Phone Evanston 654 \ EVANSTON, ILLINOIS mmm