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April 17, 1926 WINNETKA TALK TELEPHONES Enj Wilmette 1100 » Char University 2400 RS, ¥ 4 | 3 -- ge eco Rogers Pk. 2775 at Rosenberg's. ¢ Evanston--Davis Street at the '"L" Announcing The Fifteen Dollar Dress Section Jen Three Spring Pumps The Establishment of a Permanent with a Touch of Paris Smartness There's a touch of distinc- Dress Section in Which Ultimate Values Will Be Featured Every Day Here now is a, dress shop offering daily an economical, sensible tion about these new mid- season pumps that smack of Paris and the boulevards. You'll sense the difference when you see them. and practical guide to dress smartness. Here are shown the North Shore's most brilliant collection of $15 frocks . . in number and charm without equal. Dresses May Be Chosen from Ewvery New Style-right Material BOTANY ALAMO CREPE FLAT CREPE FLANNEL JERSEYS GEORGETTE CREPE DE FLANNELS AND CHINE TAFFETA CUD 'L DOON Here are dresses for every purpose and occasion--tailored and trimmed dresses for everyone. They are of an attractiveness that truly belies their exceptional price. In sizes for Misses, Women and large sizes, from 16 to 50. This Parchment Pump is smart in its new shade and in its graceful lines. It has the fashionable short vamp, i THE VOGUE FOR SMOCKS Finds a Ready Answer in Our Most Complete Smock Section Smocks, the most practical garments for all-'round use, are here without end. Soisette Smocks, Irish Linen Smocks, Shantung Smocks and Rayon Smocks at $3.95; Broadcloth smocks and Cretonne smocks at $2.95; and now, fine tailored motoring smocks at $1.95 Smocks for Children, $1.25 The smock that solved the after-school problem. They are so easy to slip into for play, and children love them. Sizes 8 to 14. West Room--Second Floor The Bon Ton Round-U Girdle Women's Apparel--Second Floor Miss 6 to 14 QGets a Pretty New Dress A patent leather pump with grey trimmings and grey kid heel, making it odd and un- usual, but very smart for Spring, $8. Rayon, Prints, Voiles $3.95 A splendid garment designed to support, while insuring a fash- ionable appearance and bring- ing utmost comfort. It is made of silk brocade with elastic in- sets and supporters. Lovely little dresses that tub so beautiful, easy to keep them looking fresh and new. Most becomingly made and priced very low. Girls' New Spring $5 Coats at $15 Juniors' Apparel--Second Floor A tan calf pump takes a lizard trimming across the vamp, with a lizard covered heel to match One of the newest, $8. Shoes--First Floor West Room--Second Floor TWO DELIVERIES GO TO THE NORTH SHORE EVERY DAY