October 2, 1926 WINNETKA TALK HHI : RT TT She LINCOLN BODY POLICY URCHASERS of Lincoln motor cars are protected against artificial depreciation, which results from the an- nouncement of yearly or periodic models. When you buy a Lincoln car you may rightfully expect from it years of useful and satisfactory service. All Lincoln body types originate from custom designs created by America's foremost body-builders, -- Brunn, Jud- kins, Dietrich, Holbrook and Le Baron. Each is treated separ- ately and is strikingly individual. Custom designed bodies which meet with unusual favor in the eyes of discriminating purchasers become available as stan- dard Lincoln body types. These bodies are then produced un- der the supervision of the Lincoln Motor Company to insure Lincoln standards of quality and workmanship. This per- mits them to be sold to Lincoln buyers at a much greater sav- ing in price than would otherwise be possible. Under this policy the purchaser may choose from many different types and is afforded the widest latitude of choice in the selection of paint and upholstery combinations. « It is significant that no two bodies are put into production simultaneously and since each is individual in treatment and not identified in the public's mind with a particular period or definite date the owner is protected against artificial deprecia- tion. This advantage is further strengthened by the fact that mechanical improvements wherever possible are made inter- changeable with previous designs. : Triangle Motors, Inc. Evanston Branch - - - - . 1824 Ridge Avenue Highland Park Branch - Park and St. Johns Avenues Chicago Galleries - - 2229 South Michigan Avenue WHERE YOU BUY IN THE CORRECT ATMOS- PHERE AND WHERE YOU ARE SERVED WITH COURTESY, PROMPTNESS AND EXPERIENCE LTT ET TET a ---- x LLL rr TC TE