The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

January 22, 1927 WINNETKA TALK YDRO PREFERRED Why do discriminating buyers, people who value good things to eat, prefer Hydrox? Is the preference of these people based on the finer taste of Hydrox--its greater richness--its higher food value? Or is it the combination of all these things PLUS certain definite values not necessarily evident to taste, but unmistably contributing to the excellence and healthfulness of the product--those certain hidden values for which only the integrity of the manufacturer is responsible? Why does Hydrox put more pure, rich cream into its Ice Cream than the laws of this state or the laws of any other state require? REE 27 Why does Hydrox use only pure fruits and flavors instead of extracts when there is no law in any state to demand it? Tre. Why does Hydrox freeze its Ice Cream in a sterile atmosphere? Why does Hydrox sell more Ice Cream than the combined output of all the manufacturers in many large cities--cities as large, for example, as Kansas City, Milwaukee and Minneapolis? WHY? Because when the people know that Hydrox prefers to do far more than any law demands, Hydrox becomes preferred. There Is a HYDROX Agency Near Your Home o NE rrr aL the i - Tl = =" dll] 3 = CREAN DIVISION OF NATIONAL DAIRY PRODUCTS CORPORATION