The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

| | 44 WINNETKA TALK January 29, 1927 and More Wilmette Car Chrysler Standardized Quality R three years it has been increasingly Form that--with the first Chrysler --there was initiated in the automo- tive industry an entirely new and vital ap- plication of the fundamental principles of engineering--an advanced school of en- gineering thought. The brilliant performance, the unvarying dependability, the enduring life, the new measure of riding comfort, the ease of handling, the supreme safety, the smart appearance, typically Chrysler's from its very beginning three years ago, were the product of this advanced engineering. Never before that first Chrysler was there an engine of its size capable of producing such horsepower and such speed--with such amazing fuel economy. That is. what Chrysler engineer- ing attained in the way of new per- fection of gas dis- ~ tribution, special- ly-shaped combus- tion chambers for greater efficiency, and valve mechan- ism scientifically designed for utmost per- formance and endurance. New Standard of Smoothness Never before was there a motor in which all sense of vibration was so completely eliminated--not merely smothered or ta- pered down or broken up. That has been attained by uniform power impulses; by a large, completely-machined crankshaft, supported on seven big shim- less bearings, in a specially-webbed crank- case cast as a unit with the cylinder block, for rigidity and long life; and by perfect- ly balanced, light-weight reciprocating parts. Never before could a car of such size, and such weight be comfortably driven at high speeds on cobbled street or rutted road. That is what Chrysler lowness and scien- tific distribution of weight achieved. Never before was there a car in which sidesway and road-weaving were absent-- which can be driven around turns at 50 miles an hour. That is what a spring mounting close to the hubs and parallel to the wheels accomplished. The attainments, however, of Chrysler engineering would never have been possible but for the Chrysler plan of Standardized Quality. For the engineering genius that has pro- duced the four Chrysler cars--the "50," "60," "70" and Imperial "80"--de- manded manufacturing standards of qual- ity previously unknown in the industry-- and the inflexible maintenance of these standards. Metallurgists were obliged to develop for Chrysler new and better alloys to pass the tests of Chrysler engineers. : Specially constructed testing apparatus had to be devised to gauge to Chrysler engi- neers' requirements of exactitude. Special machinery and tools had to be built to Chrysler engineers' standards of precision. Ordinary factory workers had to be spe- cially re-trained to Chrysler limits of un- varying accuracy. Others Emulate Chrysler Design Chrysler is proud to have developed and contributed to practically every current motor car of importance features of bene- fit to the public, which were inspired by Chrysler design and practice, Chrysler performance and appearance. And just as that first Chrysler of three years ago was years in advance of the rest of the industry so today's four great Chrysler cars--the '50', ""60", "70" and Imperial "80"--continue to set the pace "for the rest of the industry, through their inherent superiorities of engineering, craftsmanship, performance and long life. as © VANSTON 1840 Ridge Avenue W. D. REAGAN et January 29, 1927 WINNETKA TALK 25 S------ ------ Owners Are | [ # ey : | "50"-- EE -------------------------------------------- CHRYSLER "50 60 70 Imperial 80° Model numbers mean miles per hour From $880 to $1020 Fully Equipped Delivered Five Body Styles "aM $1205 to $1415 Fully Equipped Delivered Six Body Styles bir || From $1648 to $1990 Fully Equipped Delivered Nine Body Styles "80"-- From $2820 to $4195 Fully Equipped Delivered Twelve Body Styles Chrysler's Used Value Any car looks like real value on the display room floor. The real test of a car's worth is its value after it has seen service at the hands of the owner. It is only necessary to note the prices being paid for used Chryslers to appreciate Chrysler's used value. Chryslers of last year and the year before are being bought and sold for more be- cause they are worth every dollar of the price Superior Chrysler Service in Evanston AR 1840 Ridge Avenue, in the heart of Evanston's new Motor Row of exclusive cars, Chrysler brings to every owner, present and prospective, superior advantages and convenience difficult to equal anywhere. _ Here a beautiful new building of Spanish Renaissance de- sign houses a sales and service station built to care for every requirement of the present and those of the future. In the huge service department, with more than 1 50,000 square feet of floor space, 80 cars can be accommodated at one time. Every modern mechanical aid for prompt and thorough servicing of cars is provided. . In the creation of these facilities, to give the utmost bene- fit to Chrysler owners has always been the uppermost thought. To own and drive a Chrysler now becomes more than ever a matter of pride, of satisfaction, of good judg- ment, of good business! -- ts ------------------ Manage scale asked and paid. Tr R:-S ALES Tel. Wilmette 2277