The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

ll February 5, 1927 WINNETKA TALK 9 Should Ice Cream Be Graded? If Ice Cream were graded you would always buy it according to , brand--just as you buy "Extra Creamery" butter, or "Strictl y Fresh" eggs when you want highest quality. Standards are maintained for your protection. Yet such an im- portant food-product as ice cream is not sold to you by grade. Ever think of that? When you do not insist upon a Particular Brand of ice cream, but, instead, permit a dealer to substitute an inferior brand--you accord him a privilege you would not think of granting in the case of butter or eggs. The fact that Hydrox Ice Cream is "Carbonated"'--frozen in an atmosphere a hundred times purer than air--should mean much o you from the standpoint of Purity. The fact that "Carbonation" intensifies flavor should interest you keenly so far as Deliciousness is concerned. And the fact that Hydrox Ice Cream contains more pure cream than the Law of this or any other State requires should satisfy you absolutely on the score of high Food Value. , - "Hydrox" is to ice cream what "Extra Creamery" is to butter, what "Strictly Fresh" is to eggs. But with this one difference--it costs no more than other brands, about which there may be some doubt. Were dealers to grade the ice cream you buy, you would ~ know which brand gave you the most value for your money. Your dealer understands this perfectly. There Is a HYDROX Agency Near Your Home DIVISION OF NATIONAL DAIRY PRODUCTS CORPORATION