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ay Wz orm, August 27, 1927 WINNETKA TALK ROSENBERGS Davis Street ~ Downtown Evanston For The In The Lady of Morning The Evening of Smartness Fall Fashion dawns on a youthful coat of imported novelty fabric in the new pecan shade. The collar is fox, $50. le The First Fall Fashions Disclosed at Rosenberg's "Black," "Tucks," "Shawl Collars," "Fur Trims," "Flares,"'- - -Each plays an important part in the mode for Fall. Smartness is no longer measured by tailored details. Frocks are definitely feminine in styling and rather rich in fabric as Fall collections show. --a frock of georgette in orchid tint features the un- even skirt line--a new fashion detail for Fall, $39.75. THE ROW FLARE The August Selling of Fur Coats Offers the choicest pelts designed into coats of a higher beauty. Choose now. HIGH WANSTLINIES Point Fox Trims a Coat of New Zelia Enriched with deep shawl collar and cuff of point fox, this coat is As Seen in a Worth Replica A frock of black satin features a sunflower flare . and a graceful flowing cascade drape. The sleeves further individu- Rosenberg's SAL All-Important are High ie while a 2hized by vertical Fashions Detail of the Mode ix Ek bands of self ma- Second . 5 scimitar brilliant adds a terial in the back, Floor The skirt flares to fashion in a frock of black satin with contrasting note, $50. bows at shoulder and cuffs, $25. $79.50. ® The Longer 33-In. Semi- Opera Hos- iery for the Mode of Brevity $2.25 The shorter skirts and. . the shorter 'undies' calls forth these semi-opera hose fashioned of beautiful chiffon silk from top to toe in such shades as gun- metal, French nude, flesh, silver and grain. The New Hosiery Shades for Fall: NOCTURNE NINON MILO DUST ELEPHANT HIDE POMONIA GREY SOUBRETTE In their color lies their smartness--and hosiery in these darker fall shades are most to be admired. Each stocking is of pure silk, full fashioned and of chif- fon weight. The price, $1.95. "DIABOLO" A Hosiery Heel of Newest Smartness "Diabolo" is the new- est and smartness word in hosiery fashion. This new heel is designed in all silk chiffon hose of sheer beauty--and the shades to match your fall costume. Hostiery--First Floor tern {set ------------- ola y