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March 3, 1928 WINNETKA TALK Housewarming Edition Life, Talk and News Ride Wave of North Shore Progress TRIUMVIRATE OF PAPERS MARCHES TO POPULARITY Lloyd Hollister Inc., Organized in 1922 Provides Notable Chap- ter in Newspaper History HE story of the Fourth Estate on "the north shore goes back a few years before this century opened, but the story which will interest readers concerns not those early years but the ones which followed when GLENCOE News, WINNETKA TAL and WILMETTE Lig began the march which finally has brought the construction of the pre- tentious plant on Central avenue, Wil- mette. A paragraph will suffice to give an early historical slant. The Local News was started in 1898 by C. H. Rush and published in Wilmette by him until 1915. During these years Mr. Rush "spread out" a bit, acquiring the Ev- anston Press and GLENCOE NEws and printing all three papers at 1222 Cen- tral avenue in Wilmette. Also in 1912 the Lake Shore News was started by the Bowman Publishing company and published in Evanston, this being a paper devoted to the interests of the entire township of New Trier. Winnetka Talk Is Started So much for early history. Now we come to the day when WINNETKA TALK entered the field and this is one of the papers which along with GLEN- cok NEws has survived to form two- thirds of the triumvirate which Lloyd Hollister Inc. has piloted so success- fully on the wave of north shore progress. Two young men of Winnet- ka, Barber and Curtis, got the journal- istic fever which brought TALK into the field, but one year later Lloyd Hollister took over this paper, when he organiz- ed the Weekly Talk Publishing com- pany. The north shore was well provided with newspapers at this time, but in 1916 the Lake Shore Publishing com- pany was organized and acquired all the papers. At this time the Evanston Press and The Local News discontinued publication. Lake Shore News was the name of the Wilmette paper. Lloyd Hollister Inc. Organized Now we leap a span of six years and arrive at 1922 when Lloyd Hollister Inc., which publishes Wimmerre Live, WINNETKA TALK and GLENCOE NEWS in the fine new plant, was organized. Lake Shore News was quickly changed to WiLMErME Lire, and then under the management of Lloyd Hollister impor- tant changes and progress quickly followed. The papers were published at 1222 Central avenue. One year later the important change which made over all three papers from newspaper to magazine form was effected. Since the organization of Lloyd Hollister Inc., the march forward has been fast--almost meteoric. Where only a few years ago a "big" paper meant thirty or forty pages, now all three papers carry from fifty to eighty pages each week. Statistics tell an interesting story. Back in 1913 the weekly mailing cost of WINNETKA TALK amounted to just eleven cents. Today it costs about fifteen dollars to put TALK in the hands of its readers. Then here's something else. In 1919 the equipment in the plant had a valuation of $5,000. Today there is more than $100,000 worth of equipment in the new plant. Staff of Six, Eight Years Ago And here's something. Less than eight years ago the staff which "got out" all three papers consisted of six men, where today it is necessary to employ more than sixty. Another View of Home of Life, Talk and News Architect's Story of New Hollister Plant; Edgar O. Blake Says It Is Rich in "Character" WEY the assignment was given Edgar Ovat Blake, Evanston archi- tect, to draw plans for the new Lloyd Hollister Inc., pubishing plant he was urged to stress three features--attrac- : ~tiveness of ap- pearance, practi- cal working in- terior and dura- bility. Mr. Blake listened with po- lite attention, then assumed a thoughtful atti- tude. "I think you want something else, too," he said. "My plans will give the new Edgar O. Blake building 'character'." We hadn't thought of that, but the architect did and as the result our new publishing plant is all that could be asked for in the way of architecture. The building is attractive and has char- acter, and the interior has the roomi- ness necessary for the publication of our Newspaper-Magazines. But durableness is a big point, which calls for further description. "The Hollister Building will stand up for 1,000 years," said Mr. Blake. "It was built for durability. The plans enabled a one-piece concrete job, mak- ing it monolithic. It is of the Tudor style of architecture which comes to us from the time of Queen Elizabeth in England. We have found, in this country, that it is the ideal style of | structure for universities, schools, li- braries and publishing plants. It is here that 'character' is given play, for the Hollister plant expresses the thought and ideas productive of literature, which are most appropriate. The design which called for buff colored textile brick, gives the struc- ture a stone finish appearance. To increase the attractiveness of appear- ance, the top wall is crenelated in an old world ornamental style and the windows are of the arch type." Mr. Blake has been an architect for 25 years in Evanston and formerly lived in Wilmette. He has designed a large number of houses and other buildings in Wilmette and other north shore towns. Among these were the Laurel Public school at Laurel and Sixth street, Wilmette and several buildings for the Nelson Laundry com- pany. In addition he has drawn the plans for several large industrial plants and apartment buildings in Chicago. He designed the Les Cheneaux club near Mackinac Island. During the war he designed extensive mining buildings at Carlinville, Ill. Mr. Blake was President of the North Shore Architects' association last year. Associated with Mr. Blake is Bernard K. Gross, who acts in the capacity of struc- tural engineer. The architect draws the plans, while Mr. Gross studies and per- fects the methods by which strength and power are put into the build- ings. Mr. Gross worked on the Laurel school and on many Evanston buildings with Mr. Blake. He comes from Peoria and won his engineering edu- cation at the University of Wisconsin. New Office Desks Create Atmosphere That Is Inviting new building, modern in every detail, naturally calls for new furniture and this accounts for the new desks which appear in the offices of Lloyd Hollister Inc. There is a satis- fying atmosphere that new furniture only creates, for it "dresses up" an of- fice as nothing else will. The E. H. Stafford Manufacturing company was called upon when time came to place the new furniture and a visit to any of the offices gives plenty of evidence that the Stafford company did the furnishing job well. In the business office, in the advertising de- partment, in all the editorial offices, in fact in every office of the plant, there will be found attractive furniture which is of the most modern design and in keeping with our march of progress. B. K. Gross NORTH SHORE LEADERS SOUND WORD OF PRAISE New Plant on Central Avenue Is Called an Important Mark in Civic Improvement EADERS in many walks of life on ;the north shore express praise for the enterprise of Lloyd Hollister Inc. which has resulted in the construction of the new plant on Central avenue. They are unanimous in the opinion that the new plant is a big mark in civic improvement on the north shore. What they think about the new home of WirmETrE Lire, WINNETKA TaLk and GLENCOE NEws follows: Henry F. Tenney, President, Village of Winnetka--In any growing com- munity such as Winnetka, a local newspaper is one of the essential institutions. The dissemination of news is almost as necessary to the community as the supply of water, electric light or other modern con- veniences. During the past ten years there has been a radical change in the character of the Vil- lage. A great many new people have moved in, with the result that a large number of our citizens are strangers to each other. In order to find out what others in the com- munity are doing, what the Village Government is doing, and to be in- formed generally on village affairs, a paper like the WINNETKA TALK is a necessity. I know by experience that your policy of co-operation and support of every project looking to- wards the welfare of the community as a whole, has been of immeasur- able assistance to the community. On behalf of the village administra- tion, I congratulate you on your splendid progress, and know that you will continue to render the same effective public service that you have in the past. Earl E. Orner, President, Village of Wilmette--The new home of Lloyd Hollister Inc., marks another mile- stone in the splendid progress of our community. . It emphasizes in a most effective way the beauty of design so desirable in commercial structures on our north shore without sacrific- ing the practical features essential to the efficient functioning of a mod- ern publishing house. It is built in rigid adherence to our Wilmette building requirements and constk- tutes a fine example for other com- mercial structures which the march of progress on the north shore will demand. I heartily congratulate Lloyd Hollister Inc., upon this signal achievement. Winfred D. Gerber, President, Village Board of Trustees, Glencoe--There is an old saying that "A man is known by the company he keeps." This may be paraphrased somewhat into, "A community is known by the newspaper it supports." That GrLENcox NEws is well sup- ported, is testified to by the excel- lence of the publication. It is a credit to Glencoe and to the whole north shore. The range of news gives the reader an interesting picture of the various activities in our own, and the neighboring villages. The news is attractively presented, the make- up is well arranged and the general appearance of reading matter and advertising is most pleasing. The GrExcor News is to be con- (Continued on next page)