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Housewarming Edition WINNETKA TALK March 3, 1928 Here They Are--The Complete Staff of L loyd Hollister Inc. BUILDING CALLED MARK OF CIVIC IMPROVEMENT (Continued from preceding page) Dwight Chapman, Wilmette--The local newspaper better than any other mirror accurately reflects the state of affairs in a community. The temperature of the community spirit --whether warm, chilly or cold; the political, business, social and spiritual complexion of a town can be de- termined, without visiting it, merely by a study of its leading newspaper. But a newspaper can and should do more than merely be a mirror in reflecting local events. It can and should be an influence for civic welfare and a power for progress in 'the community which it serves. Commonly, we regard the public utilities that supply such essentials as water, gas and electricity, as the only public service institutions. Ac- tually, the newspaper is also a pub- lic utility and the success of a news- paper is the measure of its service to its citizenry. I have watched the growth of Wrir- METTE LIFE, and its companion papers published for our neighboring com- munities. Their steady, consistent, gratifying growth and that of their publishing company, is an indica- tion that their publishers have some- what of the spirit of Benjamin Franklin in that, like him, they have not allowed the community to make their newspaper successful, but rather have striven to make their newspaper contribute to the prog- ress of the community. While I congratulate the Hollister Publishing Company on their splen- did new plant, I congratulate Wil- mette even more. Herman W. Meyer, Minister, St. John's Lutheran Church, Wilmette--Seeing your fine new building (or ought I to say "edifice"'?) reminds me of the boy who, though youthful, had so much of the growing germ called "enterprise" that he just grew out of his clothes upwards, downwards, and sideways. Additions to his clothes simply would not answer the purpose any more. People used to stop him on the street and ask, "Bill, when'r ya gonna git long pants?" Bill's got 'em now. He deserved them. And every time I see his new suit up on Central avenue, I have just one more reason for being proud of Wilmette. And since you have begun to advertise in Latin, I'll say: vivat, crescat, floreat--WIiL- METTE LIFE. A Big Display Advertising Department Editorial Room, Where Editors, Scribes Labor ae MODERN ADDRESSOGRAPH SPEEDS PAPER DELIVERY Machine Operated by Motor, Stamps Names of Subscribers on Covers With Accuracy HIS being the age of speed, the circulation of mnewspaper-maga- zines enters as an important item in the publishing business. With WiL- MEME LirE, WinNeETkA TALk and GLENCOE NEws ready to go into the hands of the readers it becomes neces- sary to see that these papers are ad- dressed accurately and speedily for mail delivery. Modern invention has solved the problem for Lloyd Hollister Inc., for where in other years the strip paster system was used for subscribers' ad- dresses, there now is employed a machine which more efficiently and accurately does the work. The ad- dressograph machine in the circulation department, aided by a graphotype machine which embosses the zinc alloy record plates, does the work of ad- dressing the papers more rapidly than the old system. After the record plates have been stamped by the graphotype, an opera- tion taking no more time than is re- quired to write a name and address on a typewriter, the record plate goes into the addressograph magazine, this magazine holding 175 plates. Then a switch starts the motor and as rapidly as human hands can feed the papers to the machine the addresses are stamped on the covers. The postman does the rest. Lloyd Hollister Inc., has the most modern F-2 Addressograph and G-2-80 Graphotype, made by the Addresso- graph company of Chicago, which ac- counts for the clear lined addresses, which appear to have been written on a typewriter. E. W. Weber Holds Down Job of Editorial Boss News judgment, make-up ability and speed to keep up with the "deadline" are important features of a newspaper and it is here that E. W. Weber per- forms efficiently to give the readers of WiLmETTE Lire, WinNETKA TAL and GLENCOE NEWS not only attractive, but interesting papers. Mr. Weber has been with the Hollister publications for ten years and knows his editing. The editorial staff includes five others, Miss Jean Ten Broeck, Elmer Selby, Hubert Armstrong, Phil Kohlsaat and R. Pear- son, and in addition there are several part-time employes.