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| 18 4 July 21, 1928 WINNETKA TALK 25 Pierce-Arrow REDUCES PRICES on its new series motor cars -- as much as 5600 In accord with Pierce-Arrow's new policy of increasing its sales volume by a material expansion of its market, the following price reductions are announced, effective at once: Models: Former Today's Amount of Price Price Reduction 7-Passenger Enclosed Drive Limousine . : $3550 $2950 $600 7-Passenger Sedan J ; : : : . 3450 2850 600 Convertible Coupe . A : : : : 3450 2950 500 4-Passenger Coupe : ' ; : h : 3450 2950 500 5-Passenger Sedan ; : : ; : : 3350 2750 600 2-Passenger Coupe ; ' : : ' . 3350 2750 600 4-Passenger Touring . : : : . : 3100 2700 400 Runabout : v ; : : 4 : ; 2900 2600 . 300 5-Passenger Club Brougham : : ; 2750 2475 275 (Prices quoted are f. o. b. Buffalo) Your present car will be accepted at fairly appraised value. This will apply against down and monthly payments which make Pierce-Arrow ownership surprisingly easy. The cars affected by the reduction--tke entire new Series §1--represent, as always, the very highest standards of fine car manufacture. Pierce-Arrow proposes no compromise with the principles which have made it America's finest motor car for more than a quarter century. THE PIERCE-ARROW MOTOR CAR COMPANY, Buffalo, N. Y. PIERCE- ARROW SALES CORPORATION (Factory Branch) 2420-22 S. Michigan Avenue, CHICAGO Telephone Michigan 2400 : North Shore Service Station, 1508 Elmwood Ave., Evanston