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~~1~~ -,-- r- B -~ t J TIT~C~MAlTM~'Aqw0çA UTTEAkTTIT T'ONTARIOTHU.,* en- .~ l ff C l , J~ VJlf~VLJJ* t .ZII .fUl. Ltl.f Wlb *=l Solina Visitors: Mr. and Mrs. Walter Parrinder, Evelyn and 1-felen, 'With Mrs. W. Brummell, Bow- manville. .. Rev. and Mrs. C. W. Lynn, Bowmanviîîe, at N. C. Wotten's. . . Mrs. Jack Baker with her, sisters, Miss Irene Bragg, Toronto, and Mrs. Waters, Highland Creek..., Mrs. J. D. Ho- gart Hampton, with her father, Mr. 'l7hos.I Baker . . Cecil Bush, Orland, wiih his mother, Mis. S. Bush... Mrs. Êryce Brown, Osh- awa, with ber mother, Mis. R. J. McKessock. . -Mr. and Mis. A. L. Pascoe witb friends at Picker- ing. .. Miss Grace Wadge, Toron- to, at Bruce Tink's. Missionary programn at Sunday School included a Christmas sfory by Mis. R. J. McKessock and vocal solo «"Gentle Mary" byr Fae Reynolds. MI C. E. Sbortridge was in Toron- wouB I TORES STEAKS OR RGASTS pORTE RHOUSE. BONELESS ROUND LB. 399 I BR RET lb. 14e PRIME RIE ROAST lot 5ribs lb. 319 VEAL FONTS#Rolled POUX LOINS. rs PGRK DUTTS, rs I Standard NARMALADEA-"p PUJRITY OATS Roih TEA Nectar indla TU Ceylon Black OXYDOL PASTET FLOUE u NEW CHEESE GRAPE JUICENigr PUMqPEK Coie QUAKER COREA COISTARCE os MACARONI ael CUT PEEL id QUAIKL'*ààATS La, 'OLIVES Aylmer Stuffed PLUM JAM With Pc TANS ORANCES- to Monday to select the 1945 quota of new books for Solina Public Library and also visited friends there and at Pickering. The entire community will be glad to learn that Thomas Baker, Sr., Who has been confined f0 his house for the first tume in 90 years, through illness, is much im- proved after a severe bronchial cold. Able f0 enjoy his cigar, he is again discussing the political questions of the day. BURKETON Thursday, Dec. 7, the annual Pot Luck supper and Bazaar was beld in the Church, Everyone enjoyed a bof supper; proceeds were over $3500. A prograni o! local talent was given. Rev. J. Plant thanked ahl who helped. The simplest fruth brings bef- ter results than the most com- plicafed excuses. j "-r11>1" 7J; b259 l359 l319 ,0-or Tin 2 for 21 e *Orange 24-oz. jar 269 led '-b.Pkg. 24# lb.- 63e Pkg. 62e innyfleld 7-lb. Pkg. 239 lb. 269 'a Maid *16-oz. Btl. 23,9 RES 2 Pkgs. 15e on,$ 2 Pkgs. 19e Pkg. 9 !21 .Pkg. 149 d "Zo. Iti. 34e 'tin 24-or. Jar26 GEAPESE California Red Emperor 1 'b- 25< Frosh Caiban Soie t.dma PIULATLESQuality. Jumbo size 6 550F~ Texas No. 1 Grade Florida, boat for Juice 176 Sire E XTRA LARGE 80' 3. C. DELICIOIJS APPLES 5 for 25< GARROTrS, Native Grown, Wash.d 4. Ibo. 15e Eastern Canada No. 1 Grade SuN.Cooking, Canada No. 1 Grade 3 lbo. loc Delicieus APPLESI, No. 1, basket 53e Cookinir AppIes. siomestic, basket 30e POTATOES, AY'U FOOD STORES.1 4 I rn- n pr d yTeý,rtAlnic aii e o t ipie lc a rktca e% ýtreev th ih talniqu tfei lb.il doz. 470 10 lbo. 24 CCI' Aims To Muzzle Press Control Private Business The CCF bas held a convention in Montreal and bas hatched another manifesto. Whether this is designed to gef the party away froni some o! the more flagrant aspects o! the famed Regina Mani- festo, or f0 provide an escape from, some o! ts rigidities, we do not know. But as we have said before, the editor does not propose that this socialist parfy shaîl escape ifs previous commitments or shail escape being reminded o!f hem once in a while. Consequently we shahl examine editorially the new manifesto and the circumstances and speeches surrounding if, in due course and from time f0 time over the next few weeks. Meanfime, there is a point or two f0 be borne in mind. One point is that if is doubtful whefher men like Mr. Coldwell and Mr. Jolliffe are really the leaders o! the party. If looks more likely thaf fbey are simply the public men ouf front and thaf the parfy is really led by men like David Lewis and Professor Frank Scott o! Monfreal. Another point is thaf Mr. Lewis at this convention voiced the cynical observation that he was nof 50 much inferesfed in the socialistic amis o! the pamfy af the moment as he was. in winning an election. Thaf is a remark which we shail return to lafer on. And then there is the other point thaf this new and radical part y bas shown in ifs liferature that if proposes f0 resorf f0 regimentafions which bave marked other dicfatorships in Europe. If they gef info office fhey propose, in the firsf place, f0 clip the wings o! this counfry-s !ree press and fhey intend to do if by breaking up competition and prevenfing competifive adverfising. This editor, for one, does nof propose that they shaîl gef away wifh if wifhout bis readefs being infommed o! the wbole fhing. A careful reading o! the original CCF Bible, "Social Planning for Canada," yields quite a number o! expressions showing contempt for the press and intention f0 curfail its freedoni. We propose f0 quofe a number o! these excerpts direct from the -book, jusf f0 keep the record sfraighf. (We should preface this, however, by saying thaf we challenge the arguments advanced in support o! the policy o! suppression o! advertising as 100 per cent fallacious.) Af page 35 there is a reference f0 "the callously reactionary tone o! the finance-dominafed press." At page 99 the following appears: * "In the daily newspaper field, the Southam chain reaches from Ottawa f0 the Paci!ic Coast, the Siffon chain !rom Winnipeg wesf, and the number o! others is relatively small. The Canadian periodi- cal press, sucb as if is, is the domain o! a small number o! publishers." Other excerpf s from "Social Planning for Canada" which reveal the real attitude o! Canada's socialisfs foward the press are as follows: (p. 102) "'O! course, capitalism must produce tbings the con- sumer will buy. But wbo decides bow mucb income he shaîl have? Who CONTROLS THE ADVERTISING wbich teaches him how be shail spend bis income?" (P. 108-109) "The retail market is the final link In the chain o! production and consumption. If consists of a wide variety o! institutions ranging all the way from the mail-order bouse f0 the door-to-door salesman. There is no central organizafion. There is no standardization. There is no co-ordinafed information avail- able. THE GENERAL MARKET IS BROKEN UP INTO A MULTI- TUDE 0F SMALL MARKETS, SO METIMES CREATED DELIBER- ATELY BY BRAND ADVERTISING . . . A consumer who wants f0 purchase (say) a car, must make the rounds o! endiess different agencies, comparing prices and qualifies, and evading high pressure salesmanship, before be can begin f0 make an intelligent decision as f0 wbaf f0 buy. The housewife looking for laundry supplies must decide befween buying theni af a groceferia, a chain store, the corner grocer's or the basement o! a departmenf store. She must experiment wifh various brands and DISCOVER WHETHER THE INEXPENSIVE UNBRANDED ARTICLE IS REALLY INFERIOR TO THE MUCH-ADVERTISED PRODUCTS. Being perhaps credu- bous, !righfened, pressed for finie, or careless, SHE SUCCUMBS IN1 FACT TO ONE OR OTHER 0F THE ADVERTISERS, and even the slendor chance o! effective comnpetifion which the market doesN offer is not realized." (P. 123) "If the consumer does nof like what the monopolisf of!ers, be can lump if. Usually, however, he wiil like if. He bas f0. THE MONOPOLIST'S ADVERTISING WILL SEE TO THAT." (P. 132) "If he" (the fanmer) "wishes f0 read other than the local paper be must support one o! a few national or international> newspaper chains."E (P. 438) "Stoves manufactured in Ottawa are shipped for sale to Toronto, while Toronto stove manufacturers ship their. products to Ottawa AS THEIR ADVERTISING CREATES A DEMAND IN THEIR COMPETITOR'S TERRITORY. (p. 440-441) "The development of standards for consumers' goods (discussed in the following section) will also do much to restore f0 the independent merchant the position which he has lost through bis inability to match the extensive advertising and sharp merchandising plractices o! the big retail organizations. When goods must be sold by recognized grades o! qualify and quantity, the greatest advertising points now stressed will no longer be ef- fective in the advertising policies either of the large retail organiza- tions or o! the large manufacturers. Such changes should greatly enlarge the opportunities for the small manufacturer or producer' who cannot now find a market in the face o! the appeal whîch can be made through mass advertising .. . as soon as the public begins f0 buy by grade the advantage in trade names and slogans will largely disappear, and the small merchant will thus be relieved o! the necessity o! pushing the sales o! those products whose price is greatly enhanced by HIGH ADVERTISING AND %MARKETING COSTS." (p. 441) "'It is inevitable that in the reconstruction o! our economy a large measure of control will have to be established over the distributive services. The !irst.step is to place the supply of' consumers' goods and their distribu'tion under the general super- vision o! a Commission o! Infernal Trade." (p. 447-448) "The remedy is to set up a national standardization service.. . ADVERTISING WOULD THUS BE BROUGHT UNDER THE CONTROL 0F THE COMMISSION 0F INTERNAL-TRADE; by insisting on the scientific accuracy o! al daims and the avo4d- ance o! hal!-truths it would restore advertisements to their original purpose-that 'o! informing or appraising'-instead of the one now pursued, namely, that of taking articles out 'of competition so that they will no longer be compared but just accepted by the buyer." (p. 449) "The housewife who yields to the BLANDISHMENTS 0F SOAP ADVERTISEMENTS may be making costly purchases." (p. 450) "'The Reorganization of Distribution: Summnary. In review, the principal features in the re-organization o! dis- tribution which we propose can best be seen through a summary o! the functions assigned f0 the Commission o! Internai Trade. These fail naturally into the three divisions which are suggested by the ternis planning, operatlng, and regulation. The most important fields o! work in each division would be. as follows: (a) Planning: 1. Conducting* surveys o! thé mamkets and de- mands for consumers' goods. 2. D5rafting schemes for the reorganiza- tion o! the distributive services. 3. Co-operating wifh the IP n- ing Commission by providing estimates of the nature and qua!itity of goods and services that should be supplied, and suggesting the manner in which they should be.provided. (b) Operating: E Organization and supervision o! nationally- owned distributive servIces, e.g., petroleum products. 2. Auditing and analyzing the acéounts o! aIl pulilicly or privately-owned enter- prises under public control. 3. Stimulating, encouraging and direct- ing consumers' oe-çperative societies. (c) Regulation: 1.Development o! standards for consumers' goods. 2. Inspection and supervision o! manufacturîng and dis- tribution to secure adherence to standards (INCLUDING THE CONTROL 0F ADVERTISING). 3. Research into new uses and kinds o! consumers' goods. 4 Education o! consumers through publicity, national advertîsement, etc., to utilize information ob- tained. 5. Creation and development of advisory consumers' com- mittees." WHAT? Wbat would you think o! a bird, my friend,; 'Wbicb bad no use for the air? Whaf would you say o! a maiden sweet Who had no wish f0 be faim? Or what o! a pale and rain-wash- ed flower Which had no use for the sun? O! the boundingh.earf o! a healfhy child That had no use for fun? Whaf of the wanderer, lonely, faint, Weary and sad and sore; Who gets no fhrob o! bis homesick heart, At the sighf o! bis !afher's door? Ah, whaf would you say o! a germ-!illed seed Whicb had no use for the sod? And wbat can be said o! a buman soul, Who bas no use for-God? -Author Unknown. NEW PRIME GIVEN FOR IMPROVED SCHOOL GROUNDS A new compefifion f0 encour- age the improvement o! rural ;chool grounds is announced by J. A. Carroll, Director o! Agricul- tural and Horticulfural Sociefies 3manch o! the Ont ario Depart- nent o! Agriculture. This coni- petition, which is:addifional f0 the Province-wide compefition for the Carter frophy, is on a township basis, wifh a view f0 selecting the school in each township which, during the period froni Septeni- ber 1, 1944, fo August 1, 1945, riakes the greafesf improvement in ifs school grounds. Provision for this compefition was made af a meeting o! an -intem - departmenfal con-mitfee1 represenfing the Deparfmenfs o! Education and Agriculture, under te chairmanship of Mr. Carroll, and the Ontario Hortftulfural As- 3ciation is lending ifs co-opera-g s i ti Ei n il F !r E fi. ai Sc YOUR HOME TO! EVEN IF YOU are care- fui and watchful of your home, there are many places where fire can start. CAR£ helps to prevent fire but insurance pays for the fire you cannot pre- vent! Insure your home adequa.tely to prevent fin- ancial loss. Consuit Stuart R, James Insurance and Real Estate iuecessor To J. J. Mason & son Phone 681 King st. Bowmanvulle tion in the awarding o! cerf ifi- cates f0 the school selected in each fownship by the school in- spectors. A score card was de- veloped af this meeting, and the responsibilify o! scoring the schools in each township is placed in the hands o! the district school inspector. The score card allows points as follows: General Came: Clean-up, in- cluding removal o! wasfe, eradi- cation o! weeds, mowing o! grass, culfivation o! aIl plants, frimiming o! frees and pruning o'! shrubs, and acquisition o! equipment for came o! above-35 points. Improvement: Enlargement o! grounds, repairs and painting o! buildings, fences, flag-pole, pump, walks, grading o! grounds and boulevards-35 points. New planfing: Suifabilify and amrangement o! trees, sbrubs, vines, !lower beds, lawns and gar- den-30 points. Total, 100 points. Any rural school is eligible fori this award o! a certficate !rom the Ontario Horticulfural Associ- ation, providing sufficient work bas been done f0 jusfify the award. The results o! the judin are f0 be !orwarded tf0 Dr. v K Greer, Ontario Deparfment o! Educafion, before October 15, I ýChristmas OIFIS B.OOKS AUl kinds for young and old. STATIONERY Attractively Boxed PICTURES For any rooni PICTURE FRAMES For glft photos LEATHER GOODS Bill Folds and Key Cases GLASS Plates, Bowls, Cream and Sugars and Candie Sticks SIL VER A wlde range of glft Items MANDKERCHIEFS Ladies', Men's and Chul- dren's, white and coloured GAMES,ý' STUFFED ANI- MALS, DOLLS ' Chilhtmas Cards, Calendars Tags and Seals, GI! t Wrap- plngs and Ties J, W. JEWELL "'BIG 20" PHONE 556 Glifts for$ the Family m sp pe A] Bi Bi Cl. H. i Ba Sc l'l 945, and arrangements will be -ade by the district school in- pectors. Trinity W.M.S. Eîect (Continued froni page 1) erance - Mis. C. Wight; Mis- mary Monthly Sec'y - Mrs. D. lldread; Assistant. - Miss A. ragg; Literature Sec'y - Mrs. I. ragg; Mite Box Sec'y - Mrs. W. Ferguson; Press Sec'y - Mis. W. Foley; Pianist - Mis. W. E. Workman; Baby Band Sec'y- iss F. Wemry; Assistant - Mis. Allin; Girls' Mission Band - rs. 'R. Slemon, Mis. E. Ellioff, rs. N. Osborne; Boys' Mission and - Mrs. A. Colville, Mrs. Daince- Dingo Newcastle Community Hall, Fri., Dec. 15 I.T. - Miss Bunner, Miss Pritch- ard, Miss Nelles; Group leaders and assistants:* Group I-Mis. J. S. Rundie, Mrs. R. H. Warder, Group II-Mrs. Wagar, Mrs. H. Foster; Group 111 - Mis. John. Allin, Mis. G. Morris; Group IV- Mrs. J. E. Elliotf, Mrs. A. W. Pick- ard; Group V-Mrs. W.. J. Rich- ards, Mrs. D. Alldread; Group VI -Miss V. Spargo, Mrs. C. Wight; Convener o! Group Leaders- Mrs. C. W. Slemon. A beautiful Christmas worship service was conducfed by Mrs. C. W. Slemon and ber grqup. Solos were sung by Mis. W. c erieni and Mis. A. Colville, and Marion Dippell and Wilma Richards sang the German carol '<Away In a Manger." Mis. Nelson Osborne read the sf ory o! "The 0f ber DANCING AT 9 p.m, RUSS CREIGHTON'S Orchesz>N B INGO ini basement - Admission 25e - Extra card 25c LUCKY DRAW at 11.45-lst prize $10, 2nd, 3rd, & 4th $5 ea*' Under auspices o! Newcastle Skating Association Willard Broadcais t -FEATURING - CORDON SINCLAIR and ALAN SAVAGE - AT - NEWCASTLE COMMUNITY HALL Friday, December 29, 9 p.m. Persons are requested to be seated at 8.45 p.m. AFTER THE BROADCAST ... The Drama "MOTHER AND CO." will be presented by SolIna Young People's Union. UNDER AUSPICES 0F BROWN'S RED CROSS ADMISSION --------------------Adults 40e - Children 25e Carter's Wholesome Bread IE FPOUNDATIN FOR EVERY MEAL Make Oarter's delicious crisPY-crusted bread the starting point of EVERY mal. Serve it plain, taasted, in snacks, sandwiches, and in dozens of appetizimg recipes. Your whole family - especially the children - need Oarter's energy-satisfying bread. Bat plenty of it - at least three suices every mal. Buy it fresh daily fram aven ta customer I HE CRTI ro q r~<~70 qLn4~aUon4 Io il I~ ~ PAGE SIX PEU POURSHOULDERS, Sh ekleI LAMB LEGS, Fresh, Young lb.- 419 SUET, Chopped Kidney lb. 7 e SPARE RIES, Park lb. 23 M UUIVVSMaik Fed Roasting lb. CIRICKEIf, Grade A and B 36 ANN PAGE Buy Really Fresh OVEN FRESH VIGOROUF WINEV NILK EREAD A. & P. EGKAR WHITE, WHOLE or CFE CRACKED WHEAT CFE 2 L oa' 150<b«35e lUTTER SILVERBROOK38 Firut Grade lb o JEWEL -SHGRTENING lb 19 PURE LARD Mapie Laaf lb. 17< TOMATOES, choice, 2%'s tin .... lc .4 m -1 ' (p'83) "Similarly with another of the enormous wastes of J apita1im, competitive advertising and selling. Mr. Courtauld, one of the ablest of British business men, estimated Britain's 1930 advertising bill at £ 180,000,000, of which he said, four-fifths was from the standpoint of the community utterly useless, merely puff- ing one firm's goods against another's. Nothing less than a single, al-mbracing monopoly can eliminate this." (p. 239) "The existing party machines, a publie opinion at.the mercy of special interests and FED BY A PRESÉ; DEPENDENT FOR ITS EXISTENCE PRIMARILY UPON ADVERTISEMENT- REVENUE from CAPITALIST PRIVATE INDUSTRIES, mean that the House of Commons cannot constitute either a fair expression of the will of the nation or an efficient instrument of government." (p. 281) "Few goods to-day are uniform and standardized, few are sold in free and open competition. variations in quality or specification, ADVERTISING or other methods of high pressure salesmanship, are as important as price changes in establishing such balance as there is." (391-392) "Drug stores carry on their shelves unnecessary stock because competing manufacturers force upon them and upon the community the same drugs and medicines under different brand names. Associated with this is the prevalence of seif-medication by patients, INSPIRED PARTLY BY PATENT-MEDICINE AND OTHER 'HEALTH' ADVERTISING." (p. 432) "'Special Sale of Overcoats' will run the page adver- tisement of some big store, 'Values Up To $60 for $30'-and the pros- pective purchaser will be urged to avail hiniseif of the 'Stupendous Bargains' . . . If you think that very few persons would be misled by such advertising, consider the example of women's coats . .. Do real values, or only the ability of the advertiser or salesman to create the illusion of superior qualities, cause the difference in seli- ing prices?" (p. 432-433) "The whole trend o! modemn merchandising seems to be away from any attempt to provide the public with satisfactory goods at reasonable prices, and toward the exaction of the highest possible profits from each class of consumer. Buying thus becomes a gamble, with the odds heavily against the uninformed purchaser. These odds are not lessened by the growing use of advertising by large stores. The evidence before the Commission on Price Spreads showed that in one city alone, two stores spent more than $ 1,500,000 in a single year for newspaper advertising."1 (P. 433) "Turn now to another phase of modernmarketin methods, namely the advertising and selling policies of manufac- turers. Although the greatest economic losses are caused by the chaotic state of the -diptributive services, there are serious socialj losses caused by present-day efforts of manufacturers to make profits out of trade-names, brands, slogans, in fact anything except the real worth o! their products. While the competitive methods now pursued tend eventually to defeat themselves by s0 increasing costs that articles are beyond the reach of a great mass of the public, they result in the stimulation of some wants out of ahl proportion to others; and by stressing the desire for immediate pleasure rather than lasting satisfactions they have tended to create an unwhole- some state of consumer-demand. ADVERTISING AND HIGH*- PRESSURE SALESMANSHIP ARE ,HELD TO BE THE OUT- STANDING FEATURES 0F MODERN MARKETING METHODS. No longer does the manufacturer attemipt to secure patronage by demonstrating the superior qualities of his products but, instead, he attempts to break down "sales-resistance" by utilizing every possible appeal to popular.fèars, foibles or fancies; and where these have flot existed in a forni sufficient to provîde the required stimulus to purchase, ADVERTISERS HJAVE PROCEEDED TO DEVELOP THEM," (p. 434-45)- "Although. advocates of the exlsting system o! business enterprise continue to extol the viltueÈ- f competition, the chie! purpose of'modern marketllig methods, AND PARTICULARLY ,ADVERTISING, is to avold tests o! comparative superiority, and to secure the uncritical acceptance of goods by brand or trade names, popular slogans, and other devices." (p. 435) "The public may even be deprived of the advantages of a cheaper article of equal or better quality, because the reputation established THROUGH EFFECTIVE ADV'ERTISING of some popu- lar brand makes it impossible for the new article to replace the old without an expensive sales campaign . . . A mipimuni of in- vestigation is enough to indicate that the chief causes of this inefficîency are directly traceable to competitive capitalism and could easily be removed in a socialized society." - T - ~ .. - 1: THE CANADIAN STATESMAM- 1-'triwMemmýT.r niýmAlýTn rruTT'P-Q 14th- 1944 di SHAVING NEEDS Molinard flubble 75o $1.00j Shaving Brushes 59o to, $5I Dustlng Pawdèré 59c, 6be, 89o Shaving Bowls 59c, 75c, 1.25 Bath Salts ---59c, 69c, $1.25j After Shave Lotion 25c, 50e Bath Soap - --- 55c, $1, $.25 Schick Razors ----------98e Bath 011 -----------6c, $1.00 BIIIfolds --- $1.65, $3.50, $5 MEN'S SHAVING SETS Devon -------------- ------- 55e Waterman Sets $5.95, $9.50 Buckingham 98o MoeyBets---- $.7,$1.98 Woodbury's- ------------$1.00 Money---B--t---$1-75, --- --------- $1.25 PltueFrms -$î î.o Colgate's ------------$1.35 Picur F ame ---$1,$150 Molinard -- - --------$3.00 R ot Water LDE'ST -Botties --- 89c, $1.19, $1.39 LDE'ST Cashmere Bouquet 55c, 80e Men's, Travelling Tangee------------- SO5c, $1, $3 Cases $6.95, $8.95 Revion -----------------$1.50 Pond's-- - -----87c. $1.10 Fine Soap --------------60e Evening Ins Paris -- $1,75, 2.45, 2.75, $4 Wrlting Cases ------- $1.89 Molinardc --- --- $2.50, $4, $7 CHRISTMAS STATIONERY IN FANCY BOXES 50e - 75e - $1.00 - $1.50 WE TrEST EYES AND FIT TRUSSES COWL ING'S DRUGSTR~ 1 1