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-i ý"' w PAGE TwO wiWl*tu le horuorated ne . owmanville NOW114 The Newcat. Iudepemdent, ad The Orone News p9 i s centiaious aService t. The. Town et U mmiavle MdlDunbuns Vonnty. Authoisel as hoonid asMail, Fout Office Depariment, Ottawa. Ait D<DEPMDENT ?IEWSPAPEE Member Audit Bureau eIIE>oftClroulatlonh Canadian Weekly Newspapers Association SUESCREMTON RATES Se», a irear, striotly la advano. 8.0a Tear in the United States GEO. W. JAMES. Editor Municipal Houslng Coste Must be Made Public It is quite apparent that the taxpayers of, Bowmanville will be called upon ta make gaod -a deficit of a considerable sum between the ulti- mate costs of the housing on Veteran'a Ave. and the net sale price. Since the present coun- cil took office there have been attempte ta learn the particulars of the spread in this case but with littie success when it came ta a matter of *detail. The council is now lnformed that the final figures will be submitted at the next meet- ing, Sept. 1. Orlginally contracted for under an estimate cf $4,000 per unit, arrangements for sale of the -18 homes were made by the 1946 council on that basis. General opinion now is that the dif- ference between costs and sale will be In the rieighborhaod of $25,OOO, possibly more. This is an important item ta take into consideration in fixing the tax rate for the caming year. The *tax rate will advance again but bow far? That i. the question cf interesitot the taxpayers. Wben the question cornes up. at the next *meeting it is expected that raany taxpayers *111 *be present ta hear the breakdown. Major costa- *such as plumblng, lighting, painting,. heatinig, Interior finish, ought to be easy ta determine. *What wlll be cf more interest is labor cost. It Is up, ta council ta get the facts and place thenti on record for future guidance. And the publie is fully entitled ta a most thorough sbowdown for they wiil have ta provide a subsldy for *those who have purchased the properties. New Forestry Poiicy Indicated For Ontario One ai* the criticisms levelled against the Drew governinent of Ontario is that election promnises in several instances have not been fulfilled; that there ha. been a «tendency ta delay and temporize and leave things to, Royal Com- missions. As we recail the programme laid down by Col. Drew, the appolntmnent of certain Royal Commissions was contained in bis.election pro- mises. It now appearg fortunate that, he* ad- he red té bis policy, particularly so in the cage of tbe Royal Commission on Forestry. The report af this commission recently sub.. rnitted by the cammissioner, Maj.-Gen. Htoward Kennedy, wiil rank as ane af the milestones in the direction of forest conservation in the Do-ý minion af Canada. Widely experienced be look- ed. at the picture as a whole and with the long view' and ha. praposed many radical changes as a guide ta legisiatian in this field. Advocat- ing a combination cf government contral and private enterprise in forest farming for the future, be bas set a precedent. In the past under a method af leasing, prob- ablyhaîf ai aur forest potential bas been dissi- pated. Under the plan suggested by the corn- missioner, mining and deotroylng aur forest weàltb will give way ta wise exploitation and constant renewal. Pursuing the old method we would have been out cf forest resaurces in the next bahf century. The decision af Premier Drew in this case, If supported 1by proper leg- islation, is worth billions tq the future citizens ai this province. market operator can get started wlth a sinal in4rstment and in most cases bas no establish- ment ta give service, does nat proies. ta, and seems content ta rest on a reputation af reap- ing a quick profit by sharp deallng. When any section af the public assista In undermining legitimnate business as is the case in- the black markcet in cars, it is time to a e any means possible ta stop the racket. The press haî carried on a carnpalgn ta direct publie attention ta this question but thue racket stili go. an. Manufacturera have used the press to advertlae lut prices but stin the racket tbrlves. [t appeaus that thc only effective mcmxii ta stop thcqused car bootlegging is ta restore ceiling prices. Trhis the government hevibates ta do. To brlznS the matter rlght borne in thii im- medimbe district wé take the case of thc wldely knoWn md popular local General Motors deal- er, Roy W. Nichlis, at Courtice. He la the only dealer xi this territory who bas cntinu»d in the. car business, lnx good Urne. ad bal, for a quarteroet a century. He has plow.d bis proits rlght back Ixto tbe business until he bas a v.ery bhavy capital inveuiment and a campleteorarir- iation. to give service te ail bis custamners at ail times. 1He bas earned a splendid reputatioh for fair dealing and has maintained lb during ail bis years in business. As the dealer for Genéral Motors he bas upheld the McLaughlin tradtion of bonest pro- ducb at an honest price established in this dis- trict by the late Robert McLaugblfn and bis sons. Mr. Nichais has always taken a leading part ln the affairs ai this cammunity, support- ing liberally every worthy cause, and iu a member ai .-Darlington council. H1e bas been appromched by the black market fraternity, as have many dealers in Ontario, but bas spurned even the suggestion of týking any advantagc ot qulck profita at tbe expense cf the public and bis friends ai long standing. Mr. Nichais, like ail legitimete dealers in this district and acrosa the province, takes the stand that farmers and ex-servicemen particu- larly wanting new and used cars sbould not b.' held up by fiy-by-night bootleggers at any time; As matters stand at the moment it appears that a press campaign ta enlighten the public sbauld be continued until other steps are taken te put a stop ta black marketing in the autornotive lin.. It ls hoped that this short summary ai the sit- uation will have some efiect in making the- position knawn in this district. City Moguls Not Interested I Importance of Agriculture A fine piece af unmitigated irany fiuttered acrass aur desk last week and we propose ta speak aur mind about it. Here is the case. Some weeks aga we had the privilege ai listen- ing ta an outstanding address on the problems ai. Canadian agriculture. The speaker was one of Ontari' outstanding farmers closely identified witb the administration ai rural schools. At tbé close ai bis remarks he suggested that a mucb better system ai education for rural di s- tricts could be efiected if people in the cities, took a greater interest in rural problems and lent their weight ta measures with that end in view. .The upshot was that this editor wrote a iew letters ta city service clubs suggesting an invita- tion b. extended ta aur farmer friend ta deliver his address direct ta the business and proies- sional men wbo make ujp the membership ci city clubs. The olive branch bore no fruit and was re turned with withered leaves. The reply.: "Sorry, too few are interested in agriculture; have a barrel of warries ai aur awn; feel w. cant do much about the situation anyway." Feéw letters we have received have contained more calculated callousness than tbis brief, frigi d, brushoif. "'Not interested in agriculture!!" Tbese,com- placent, soft-palmed, impeccable tycoons, cWe. their very leisure, their food indulgence, their handy profits, basically ta tb. men and wamnen of rural Canada. "Education for rural child- ren!!"' we cant be bothered. There yau bave tihe picture of narraw Canadianism. There you have the type ai mentality that literally'chalý- lenges leftist propaganda. We bave neyer ad- vocated the strike weapan for farmers. Eut this sort ai tbinking among leading city individ- uals almost persuades one that witbholding a maonth's supply ai food wauîd b. a goad way of stimulating changed opinions on a basic obliga- tion; a better understanding ai and co-operation with the people wbo really count in making a better Canada, the grass roats farmers. Since writing the aborve éditorial we came across the follawing éditorial in the Harrow- News beaded "The Importance ai Agriculture," whicb fits in very nicely with aur awn views: "Whether or nat businessmen and the con- sumer himself realize the fact, the welfare ai the Canadian farmer has a definite bearing on the prosperity ai the nation, Agriculture mnust be assured af a reasonable stability, and farm incarnes must be maintained at a praper level se that farmers will b. able ta enjay a good standard af living. Too many people look upan. the farmer simply as a producer. They laul ta realîze that the farmer is a tremnendous potential customer, statlstics revealing that for every dollar bis farmi takes in, seventy-five cents is spent on consumer goods and for maintenance and impravements' ai his farm. It is imperative, therefore, that agriculture be in a bealthy sts>e "Ib is axiomatie that if cansumers are ta get a maximum of satisfaction iram their expendi- bures tbey sbould bave an opportunlîy ta ap- praise the probable satisfaction that will. at- tend their choice. Consumer. lieed advertising as a directary ai up ta the minute Infiormationi about goods. Without advertising, large-scale pro4,uction, wide distribution, Iow prices and a hlgh standard ai living would be impassible. But advertising perforins its function only wben il lu educatianal, a broadcaster ai news, and a dependable guide. Thoughtful cansumers welcome precise, specific information about the product's quaI- ities and performance. They need al Uic facta wblcb wil help them ta judge what in the besb value for thc money and mast suibable for their needa. Ib lu quit. possible that greater atten- tion ta the making known ai quality standards and durability ai gooda migbt cantribute a vltalizing element ta the advertislng technique ai concerns wvlling to be specifie in tefllng qualities which their goods possa." TME CANADIAX STAIESMAN, BOWMANVILL. ONTAMUO - ARTICLIC2 At the post-war Dominion-Provincial Conference there was general agreement an tbe principle af fiscal aid ta thre pro- vinces as recoxnmended by the Rowell-Sirois Commission. But the expanded program braugbt forward by Ottawa included a *large scbemne ai social security, health, and public works, wbich cntlrely altered the basis for a general agreement across thre board. CONFERENCE ABANDONED Proposais put forward by sevenal provincial premiers were rejected by Ottawa and lb. canienence broke up at thc in- stance of Prime Minister King. The next mave by Ottawa was ta abandan the social secunity and public investment schç!me and ucek ta reach. separate agreements witb tbe variaus provinces ta "nent" their taxation rights for a five-year periad and pay themn compensation. RAISING THE ANTE Bargaining was bbc methad employed. The first proposal was a minimum ai $138 million annually, witb na bakers. In 1946 tbe anté Was raised to $198 millions. The, final bid was $228 millions. The scheme was viewed as a form ai bribery uslng the peaple's tax money to secure signed agreements. It worked with several provinces, was sconned by others, particulanly the Liberal governinent ai Nova Scotia. HORSE-TRADING EXPOSED The bonse-brading inethods were exposed when lb was learned tiraI the Liberal premier ai British Columbia secured a much better deal than provinces whicb had signed .arlier. Feel- ing duped and disillusioned tire Liberal premier of New Bruns- wick demanded an end ta secrecy and an equal deal with B.C. Ottawa bad ta capilulate and piece off ail the others wha had signed. Six provinces finally feil in line with dubiaus reluclance. THE HOLDOUITS Thre holdauts wene Ontario, Quebec and the Liberal premier ai Nova Scotia, Hon. Angus Macdonald, former member ai the Mackenzie King Cabinet. Mr. Macdonald scarned lb. advances as a scheme ai centralization under whicb provincial autopomny and dignity would vanish and 'provincial governments would becoinemene annuitants ai Ottawa." Tire whole prôcedure was disruptive ai national unity. NOVA SCOTIA DEAL But Mr. Macdonald fell in lin. and signed just before tire Halifax by-election. Quite evidently he was made aware of the promises ta be made by Cabinet Ministers in tire campaign whicb ultimiçiely reached some $20 millions ta b. spent in Halifax and Nova Scotia if the Liberal candidate won the election. Stil1 autside tbe deals are Ontario and Quebec. CENTRAL PROVINCES These in tire main are thre happenings tirat have taken place since Mr. King clased the doors on the second Dominion- Provincial Conference. The stand taken by Ontario and Quebec i. based generally upon tbe demand for full saieguards ta pre- serve provincial aulonomy. Thre entire picture will ire summed up by quating opinions expressed an thre floor ai the House ln thre debate on Bill 411. Advertising is the, Guarantor of Quality No. 3 oi a Series (From Marketing) No commodity ai poor quaI- ity can b. advertised for any length ai lime. It must have some merit if sales are to b. beld and increased. People don't continue tao buy things sîmply because tbey are con- tinuously advertlsed. They read an adverlisement, or ser- ies ai advertis.mfents, and they are induced ta give the product a trial. If the trial shows that the article is al thàt tb. advertising dlaims it to. be, tbey become regular users, and remiain so as long as the quality i. kept. This is never the experience ai inefficient and poor quai- ity goods. The national advertiser backs bis advertising money wilb quality. His firmn name, brai-d name, and passibly his trade mark, go on the pack- age ai the product. This is an indication ai bis faith in wbat he is producing. It means that be stands behind bis goods, ready ta make gooci any legitimate corn- plaint against quality, service, or fauîty workmanship. if the complaint is justified, he will refund the money-doing sa quite frequently wben the complaint is flot justified, ln soe instances a national ad- vertiser will offer to refund twice lb. money spent by the customer if the product i. not considered better than a com- petlng praduct prev i a u s 1 y used. Non-advertiscd goods in- variably have the attractive feabure ai lawer price but are rarely produced in mass quantities. Their price, there- fore, cannaI be because they are mass-produced, but is due ta inierior quality. It is ire- quently tbe case tbat the con- sumer who pays a "cheaper" price is actually paying more because a 20 per cent price cut may give the purciraser 50 per cent les. quality. Ad- vertised produets are gener- ally slightly higher in cost than non-advertised, flot be- cause the buyer i. paying for the adverlising but ýbecause ire is getting quality. Prîce is only half thre stary. What you get for tirat price.i. thre othen half. Thre vast majority ai con- sumer. demand sound stand- ards ai quality and their steady patronage is for tirase who adhere ta sucir stand- ards consistently. Al ai tire aidest advertisers are sub- stantial concerus and tireir success has been built on ad- vertising and main t a i n e d quality. Having once built up a reputation for good mer- chandise, they could not ai- ford ta jeopardize tirat confi- dence. Those who have don. so have dropped out ai the race. Inferior rnerchandise will always find a market-of a kind-but it is seldam, if ever, a growing market. Tire are always those who will take a chance on th. cheaper art- icle, but consumers as a whole are intelligent and Idarn thein lessons rapidl3r. Most ai themn are aware ai thre inevitable resuit af placing the sole cm- phasis on price. Wheu manu- facturers and dealers adver- tise th. quality, usefuhueÊs and desirability oai lirnprod- ucîs, they compete on abasis of sound values and thre con- sumer îs sure that their ad- vertised claims cari be sub- stantiated. Pnice will always ire an im- portant factor but always in proper relation ta value, and there i. notbing like honest advertising ai quality pro- ducts ta bning this about. That is why consistent national ad- vertising is a guaranîe ai moncy's worth. Local Vegetable Crop Courtice Accident Below Av. Standards Results in Death The quantity af local veg- etables now affered for sale aI tawn stores was neyer greater but tire guality ln many respects leaves mucir to be desired. This was thbcocncensus among mer- chants as the quick survey ai the situation was mado Wednesday by Thre Statesman. Supplies are coming in aI a rate tiraI exceeds demand and lnucb infenior pro- duct is being turned down aI the moment. Corn on bbc cob appears ta b. badly ifested with cann-borer wltb some districts sending in Supplies as mucb as 50 percent iniected. Bligbt bas made in- roada an bath palatoes and ta- mato«',and many baskets ai bbe latter are away off calour. Car- rats and beels are af good iorm and qualily but rapid growîb bas now made muchoaithese producîs boa large and -coarse for ready sale. Early biakets af apples are sinahl and off colour but bave a ready sale. In general the sup- plies from oulside points show better quality and colour than local products. Due ta Ibis un- even feature, local consumer. have become discrnminating buy- crs and pnices lni many lin.. are ahnwing a downward trenid. UT Cobourg Toufl Two youths on a motorcycle -were vîctims ai a irighway crash aI Courlice, Saturday, whicb r.- sulted lu the death aifcone and seriaus injuries tb bbc ather wiro is now in Osbawa Genenal Has- pitl. William Penny, Port Hope, driving the motor-bike bad as a passenger an thre pillion seat, James Hagan, 19, ai Cobourg. Their attention was attracted ta an auction sale on bbc grounds ai Courtice School and Penny failed ta notice a truck slawing up ta enter th. scirool grounds. To avoid a crash aI bbc lait moment, ire swerved aside mbt tb. path ai an ancaming car and bath boys were hurled mb bbch side ai bbc speeding vebicle. Ha- gan was rusbed ta Oshawa Has- pitl but died ai bis injuries. Penny is expectcd ta recover. The accident was investigaîed by Provincial Constable Pollard ai bbc Bowmanville-Newcastle delacbment, wbo took tire par- ticulars from witnesses at thre scene and assisted in getting lthe injuned men atlended ta. lb 15 unlîkely tiraI an inquest wiil be ireld since there was apparcntly no negligence an tire part o-f tire allier vebicles involved. THUflIDAT, AUG!hST 88th, iMy (I Y 'OUR executor, if lie is to be suc- cesaful, must know a great deal about investments,0,,axation, real est.,tc, ind'J current business pro- WHAT OTRERS SAY GAMDLING AT CARNIVALS (Oshawa Tlmesi-Gazette) For bbc benefit ai Bawmnaxille Rotary Club, and other Service, arganizations wbo may be giving tbis saème question consideration at Ibis time, thre Times-Gazette would point out tirat Oshawa Ro- tary Club bas experienced no dit- ficulty in ralslng mohey for Ita varlous communlty enterprises, pirtleulaniy tire treatmexit anid cane ai cnîppled chIldren, smmc. lb vated to eliminate tire garabuing' element from ahi môney raislnig eveflîs. Tire élimination of gam- bling at carnivals'irmov.d tire temptatian tram irundreda of boys and girls and gave ta the people ai Os'hawa in general a. hîgier' conception af and deeper regard for lire Rotary Club. A BRITISH PRODLEM Calgary'Albertan Even Socialiat govérnmntia ,ev- idently have their troubles aver rising wàgeà and rlidnt priceà. Britisir newspapers rpcord tiraI tire railway calupahies there face a demand for a general wage lh- crease of abautLl per week. That 15 almast exacîly tire same In-' crease as tire 10v per hour increage- wiricb was granted Canadian wonkens hast year. The Britisir railway campanies warn 1h. Governinent Board wiricb is invcstigating Ibis claim tht ii lagaing ta mean at least 65 percent bigirer passenger tares tirai before tire war, and- 70 per- cent higirer freigirt rates. Tire Canadian railways are scek-, ing no increase in passenger rates, and 30 percent in frelgirt rates. Quit. clearly, Socialism does flot prevent tire samne clashir between tire desine ta raise wages and tire. desir, 10, keep pnices low which we are experiencing in- Canada. THE CHUÙRCU AND CHARACTER (H-arrowNews) One ai tire grealest Influences thre Churcir can have on a nation- is tire establishrment af character amang ils peoples. The Cirurcir teacires a persan ta make tire xiost ai bimself. Il warns people again- st spoiling themnselves by~ some erran ai temper or seît-indulýgence, It teacires iraresty and braîherly love, and how ta ive wlth out neigirbors in irarmany and peace. Il instructs ane baw to dIslin guish between rigirî and wrong. Il pro- vides tb. faitir which enables a persan ta face up ta sonnow and- distres.s. In Canada w. wanb men and wamen of stnong characler. W. cannoI hope ta become a great na- tion unless aur people passes. Ibid great qualily. We should support the Churcir and Its work. If, tirrougir aur humble efforts, tire Cirurcir prospers and romains strong, we need nat fbar for tire future. PRÉE HEALTU Tiranks to, men ai science, pro- tection above pnice and withoub cost, i. ta b. iad today against tirnee ai wirat used ta b. preval- eut d.seases.- smahlpox, lypiraid feven and dipbtheria. Suggesting tiraI Canadians con- sulI tire family physician about. these and otirer bealtir-conserva- lion facilities, tire Depantmnent ai. National Healtir and Welfare notes Ibat lire finest tiring in life-true irealtb-may b. obtained by 1h. expenditureoa i 1111e marc Iran tirougirl and cane. Published in the, public interest by John Labatt LIMIbel SLEEPTIOHT with SEALTITE la your bedroom too hot for comfortable sleeping ? 7f sa, why not hava your house ixisulat- ed again ut thé rnid-day summer beat. Insulation keeps your home cool and coinfortable during the bottest suxu- mer days. SEALTITE INSU LATION WITH ROCK WOOL F. JL B RuC E 47 Queen St. Bowmanville Phone 494 Attention, Retailers!' W. now have a comploe stock of TOBACCOS ... CIGARETES.. CONFECTIONERY SUNDRIES.. 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