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_______ ------------------*--~---- ~ '~ ~ ______ ~ - - Z- - -'-*~.*.~-..- TE s- "The News Behiud the News" Concerning A.CA. Silver Nedal Awardej. Edilor oi The Stiesman r Elsewhere in this issue will be unostentatious way, giving credit found a story and photos which ta others in promoting his ideas Fi tel 'of the presentation of a Sil- on the principle that, "You neyer ver Medal to the editor o! The get behind by putting other people Canadian, Statesman by 'the As- before you." Now that he has sociation o! Canadian Advertisers. won an honor that he insists is The citation accompanying the sharad with the weekly editors o! medal was: "For an outstanding Canada, some of bis personal bis- contribution ta Canadian advertîs- tory and activitias will be o! in- ing by an executive in the media terest ta his contemporaries. or allied fields." Son o! an outstandix)g editor, In order that readers may better like many others in the weekly undarstand the significance o! this field today, George James le! t high honor and the background school to take a practical post- *leading to the award, we give a graduate course to fit bimsel! for summary of the status o! the A.C. the time his father reached ne- A. and ln the story below are tirement. After attanding busi- saime of the details gathered by ness college for two and a haif the award jury which decided on years he sarved with a large na- the awards. tional advertising agency, then be- 4The A.C.A. came business manager o! an On- The Association of Canadian tario provincial daily before re- Advetisrs i a on-rofi oran-turning to the family journal, Ïhe ization formed nearly 35 years CaainSaemn ago. It is designed to protect and Following in the footsteps o! bist serve the advertising industry as father he servedi ten years asc well as to promote a better un councillor, Reave and Mayor o! derstanding and appreciation o! Bowmanville and returned againE the protection affordedi the gen- in 1947 as a member of the mun-é eral public by the use of trade- icipal council. His shock of grayt marked and branded goods. Since hair led to bis sobriquet, "Th e its organization it has attained a 91d Grey Mayor" vvitn which he0 status of bigh importange in Can- is greeted from coast to coast.c adian business and has a rapidly LUfe Member C.W.N.A. growing membership wbich has His entry to a wider field came i now reached a total of 146 coin- through bis quarter century drivef panies. The firms reprasented in to assist in raising tha standards the A.C.A. spand many millions of the weekly press. A charter of dollars annually in various member of the Canadian Weekly forma of advertising. Nawspapars Association, hie wase Points Set Out the first Secretary o! thé Ontario- This is the firat time an editor Quebec Division, C.W.N.A. Presi- s o! a weekly newspaper has woa dent in 1941-42, and a Director t this coveted awarcÀ. The medal and Chairman of the C.W.N.A. was presented to Editor Geo. W. Advertising Committee for Il James at the annual dinner of the years. Last yaar he was prasent-a Association held ia the Royal ed witb a Lite Membership in then York Hotel, Toronto, Oct. 31. The C.W.N.A. inl recognition o! bis a award was basad upon tbrea main valued services. e consîderations: (1) for promot- The Statesman was one o! the 2 ing new forma o! advertising and firat weeklies- in Canada to affil- e( publicity which have benefited lata with the Audit Bureau of u advertising as a whole; (2) for Circulation and has greatly in- r baving worked to improve adver- creased its circulation without us- tising practice through public ing contesta, pramiums or other la speaking or writings; (3) for out- high pressure methoda. Circula- standing service in sponsoring and tion bas been built solaly on good- se creating any national movements will and menitSt witb the objective of the improve- National Campalgn p ment o! advertising. Wbiie president o! the C.W.N. cc Personai Story A., Mr. James launched a nation- v Ia the data gathered by the wida drive to "Make Canada a th Jury many interesting and littia Better Place in wbich to Live and in known pointa were brought out on Work" wbich met with great en- ta the varied activities o! Mr. James thusiasm. His contacts with many st in bis 40 years of journalism. Hal men prominent la the business W: has always worked in a quiet,1 world led to bis continuiag cam- triF rII Uà% a- Men of the Year in Canadian Advertising At the 33rd annual convention the above men for worthwhile1 Silver inedal winners were, Geo. of th Assciatin ofCana ia contributions to the advertising W. James, Bowmanvilie, left; W. o! he ssoiaton ! Cnadanprofession during the year. Goid B. Tingle, MDntreai, second from Advertisers held in Toronto last medal was presented to Larry R. right, and H. J. Caverhifl, Toron- week medais were presentdtr Greene, Toronto, second from left. to, right. paiga to impress on these le o! enterprise the strength an portance o! the weekly pre the national economy by se directly almost half the Pao] Canada. Few editors have a ar acquaintance among bot] dustrial and political leade: this country. The wore accomplished b3 James as set forth in the categories leading to the A Silver Medal may be summe in the submissions to the Ju: Statesman Editorials (1) ln 1944-45 Mr. James launched a campaiga in The Stat- esman which took the form, o! a series o! leading editoriais expos- ing the C.C.F. and sociaiist doc- trine and strongly defendlng free enterprise, individual initiative and our free way o! life. Besides rnany papers reproducing these articles, the series led to a wide- spread damand that it be publish- ed in a bookiet form and over 250,000 copies hava been distribut- ed. Much o! the material bas been uaed in display advertising, on the radio and from political platforms. Seven years ago Mr. James launcbed an effective edit o r i a i aerias entitled "Industry Has a Story ta Tell" which stili con- miues in The Statesman. Other >apers hava taken up the sae course. As a resuit Mr. James vas invited into conferenca with the executives a! several large ridustrial corporations and these talks lad to thraa aation-wide la- titutional advartising campaigns nith the weeklies sharing la them. Advertising Ideas As Chairman o! the C.W.N.A. ALdvertising Comittee, Mr. James acommended a Research, Pro- notion and Sales Department which was adopted and which has ýroved ana o! tha most forward teps takea by the weaklies for he benefit of advartisers. An- )ther plan hnitiated was the an- lual Salute to Agriculture, which las provad ta be a fine means o! ýtablishing better relationships stweea rural and urban citizens id expanding advertising for the eaders d im- ess in rving pie of à wid- th in- rs in y Mr. three %-C.A. ed up . try asi affl -;fflPublic Speaklng (2) As a speaker, Mr. James1 addrassed service clubs and, vertising meetings for many yaE Speaking at gathenings in Ont la, Quebac and the U.S.A., ha 1always put in a piug for the waý A( re M pr thi nu ha asl an DON'T INSULATE! until Tou sea a diffarant method, used only by "Sealtite." This ls somethlng entlnely new, and adds much Insu- lation Value ln your attie, at no extra eost. Phone on write SEALTITE INSIJLATION 4QUEEN ST. - BOWMAN VILLE - PHONE 494 VETERANS' Ne m Memorial Service, *TRINJTY UNITED CHURCH OUEST SPEAKER: Rev. W. W. Burnett, M.C., B.A. Ail Legionaires and Ex-Service personnel are asked fo iurn out ai 10:30 a.m. ai ihe Legion and from ihere ihe parade j wi il proceed fo ihe church. i t i ANNUAL LEGION DINNER 7 !.m., Tuesday, Novombor 11I -Si. John's Parish Hall Guesi Speaker: HERBERT MOWAT, direci from ihe United Nations JAssembly, New York. as as. Neighbonly News Another vary important depar- ture personaily taken up by Mr. James with bis friand Major Glad- stone Murray,. thea bead a! the Cpnadian Broadcasting Corpora- tion, was the establishment o! the radio feature, Neighborly News. This broadcast ia still being car- ried on by Andy Clarke wbo re- lates highiigbts takan from the weekly press every Sunday mora- ing. 'The idea bas since been ex- tendad from coast ta coast. As a prestige builder it bas proved ane o! tha most happy and effec- -tive instruments in tbe history o! the waekly press and its service to advertisers. Canadian Film Other things ia which Mn. Jam- es bas pionaered are the assis- tance ha bas givea the National Film Board at Ottawa ia compil- ing a film sbowing the makaup, the qualitias and the values o! the1 waekly press ta show its import- ance in the national welfara. The film will shortly be relaasad. And at the invitation o! the Ontario government Mr. James bas been chosan for threa years ta joîn the Good-will Tours o! Amarican ed- itors visiting in Ontario. Ha was also with the party o! Canadian editors making a ratura visit ta the U.S.A. * publishars la aight statas last year. Publie Relations As a maya to get farmars and packers into a batter understand- ing, two yaars ago Mr. James on' bis own initiative organized a ban-i quet ia Bowmanvllle wbich was attended by J. S. McLean, presi- dent o! Canada Packers Limitecl, and Rt. Hon. Arthur Maighen and i leading farmars o! the district. It was a new ventura in public re- lations and resuited in strong dis- cussions and real face-to-face in- sida information. Mn. James ba- liaves meetings o! this kind bave' a bigh valua. Editorial Honors With al bis outside activities, Mn. James finds time ta conduct an editorial page that is probabiy the most widely quoted of any weekly in Canada. This was key- noted recentiy ha the winning by The Stateuman o! the Editoriai Tnophy awarded by The Canadian 'Weakly Editor, Vancouver, on the subject o! "Canadian Unity." But cups and medals do not dater the Old Grey Mayor from pursuing a tar. hw lies. His booster talk at the Ad and Sales Club, Toronto, several years ago, on "Country Boy Makes Good in Big City," was issued in bookiet form ana. nas had a wide circulation. After being one o! the prima movers in the C.W.N.A. in promot- ing the establishment o! a school of Journalism in Western Univer- sity, London, Ontarib, Mr. James was invited to address the ciass in journalism attendîng the Un- iversity o! Montreal last fail. Ha spoke on the "History o! the Weekly Press and its Influence on Canadian Journalism," wbich was later issued in bookiat form and was a great boost for Can- adian waaklies. His addresses at press meetings have stressad such mattars as ad- vertising rate stablization, remov- ai o! the rata differeatial batween local and national advartising, ad- option o! a national fiat rata and a standard rate card and good business practice la the hanciling o! national advertising placed by agendaes. His annua . reports as Chairman, Advertising Commit- tee, C.W.N.A, bave been concise and inspirational summanies and forward-looking declarations for the future of the waekly press of Canada. It was the initiative and per- sonal letters of Mr. James that led to conferring the degrees of Doc- tor of Laws by Toronto Univer- sity on the lata Dr. David Williams editor, CollIngwood Enterprise- Bulletin and by Western Univer- sity on Dr. Hugh Templin, editor, Fergus News-Record. These hon- ors to the weaklies received wide acclaim, enhanced the prestige of the rural press and led further to its valuie as advertising media. Work with IVeekiies *(3) At the inception o! the Class "A'> Weeklies of Canada, Mr. James was a charter member, a Director from 1938 to 1940 and served as prasident in 1941-42. The fine work of this group in laying its foundation is wall known bY ail advertising man. As one o! thie leaders in pioneering in A.B.C. for Canadian weeklies, Mr. James has continued its prop- agation until well over 100 Can- actian waeklies have bacome mem- bers, a higher percentage than is As chairman o! the Advartising aommittea, Mr. James support- fd the adoption o! National lNews- )apar Waek soma six years aga. bhis international mavameat bas ana much to înform readers &af ýe functions a! the press and bas ided graty to the circulations ýnd advertising o! the rural waak- pý TI d( th ac ar b is life-time campaign for the Ca- lnadian weeklies. Served Government Mr. James took time out during World War I to serve Canada as a Captain in the suppiy services o! the infantry. Ia World War II, after six o! his staff went on active service George James was drafted by Order o! Council to serve as an advisor to the Consumer Sec- tion, Wartima Prices and Trade Board, and while on duty in Mon- treal and Ottawa he stili found tima to get out The Statesman and retained bis intereat la the C.W.N. A. and its Advertising Committee. Ia al bis activities ovar 50 many years the abiding thought and ev- ery action o! Geo. James has been to enhance the prestige o! the weekly press o! Canada and to insiat on its recognition as an im- portant and effective advertising media. We feel sure the award o! the A.C.A. Silver Medal to the Old Grey Mayor o! Bowmanville will be hailad by the whole news- paper fraternity o! Canada as a just tribute faitbfully earned. Mr. and Mrs. Warburton have ret'urnad after a pleasant motor trip ta, Peansylvania. Mr. and Mrs. Norman Clemens and Marilyn, Tcironto, wîth the Travail and Kinsman familles. Mr. and Mrs. Fred Baison ac- companied Mrs. Machin Sr., Hugh and Mrs. Machin, Oshawa, Mrs. Robinson Sr., Oshawa ta Leskard. Mr. and Mrs. Wright, Oshawa, Jerry and Mrs. Greig, Bonnie and Billy, with Douglas and Mrs. Oke. Mrs. Clarence Penfound confin- ed ta bad. Mrs. Rav. Boyce is witb ber daughter. Rev. Frank Yardley was ia charge o! services an Oct. 26, at North Oshawa. Misses Gwen Os- borne and Muriel Down, accom- panied by Mrs. Glan Pickell, pro- vided musical salections. Home and School auchre party was not toa weil attended. Four tables ware fîllad and the winners rwere: ladies, (1) Jean Gay; con- solation, Mrs. G. Vinson; gants (1) Ernie Gearing; consolation, Ana Hait, who substitutad for a gentle- man. Another auchre wil ba held Nov. 17. A most conganial gathaning, numbering around 65, met at the Ebenezer Cburch an Tuasday a!- tarnoon, Oct. 28, when the ladies, Berean ciasa at Ebenezer enter- tained the Woman's Association from the Highway. Tbe ushers wera Miss Ann Hoit and Mrs. Wil- fred Brown, placad avaryona quita comiortable la the body o! the churcb. President Mrs. H. E. Courtica opanad the meeting with a short poam, after which a sing sang was enjoyed. Mrs. Glen Pic- keil was at the piano and Mrs. G. F. Annis conducted. The presidant extended a wal- came ta the visitors and introduc- ed 22 gradmothars and two great - gradmothers who wera aaked to promenade down the aisle to the front o! the cburcb. Mrs. A. J. Gay very graciausly pinned a pretty bouquet a! 'mums on each lady. Next cama the graadmothen's pragram. Piano solo, Mrs. Chas. Found; raading, Mrs. Frank Rua- dia 'That Old Sweetheart of Mine;' two piano duets, Mrs. Rasa Pearce and Mrs. G. F. Annis, who wera dressed in aid fashioned costumes. President Mrs. Johnstoa of'tha Highway W.A. took charge and IIOTHINGon WRONG HUM OF CamIB presented the program. The clams motto was repeated ln unision. Mr. Carman Choate read the Scripture lesson, and Mr&. Cecil Adamis co nrted on the leggonu. Mesdames Fisher and Morgan, Oshawa, gave a vocal duet, "Whis- pering Hope" accompanied at the piano by Mrs. Glen Plckell. A reading was given by Mrs. Lang- field, Oshawa, "Open The Gates of. Paradise;" a violin and piano accordian selection was given by Mesdames Bob Barber and Joe McKenzie; vocal solo, Mrs. Fish- er, accompanied on the piano by Mrs. Morgan. As each had received a nome ticket, a grandmother called ber flock, Who followed to the Sunday School room where tables were arranged. Mrs. Horace Hancock and Mrs. G. R. Pickell poured tea from silver services, which with lovely refreshments werè served by the Juniors to the different groups. Hallowe'en party sponfiored ln the C.O.F. Hall by W.I. was weii attended and enjoyed. Mrs. Lewis Fitze entertained Janetvllle Ladies' Aid of the Pres- byterian Church. Mr. and Mrs. Malcolmn, Wayne and Brenda, visited friends at Yelverton. Mr. and Mrs. Kenneth Sameils, Melville and Anna, attended Ded- ication Service at Scugog United Church and visited Mr. and Mrs. George Sameils. Mrs. R. W. Marlow visited Mrs. Aima Emerton. Miss May Noon, Toronto, Is holu- daying with her father, Mr. Jos- eph Noon. Mr. John Ney and Mr. Robt. Gamble, Barrie, visited the form- er's sister, Mrs. Lewis Fitze. Mr. Frank Emerson spent the weekend with his parents, Mr. and Mrs. M. Emerson. The Ontario Department o! Ag- riculture broadcaster, Rex Frost, will be on hand at the Royal Win- ter Fair to give up te the minute comments and resuits of the im- portant events. Tune in on CFRB at 12:15 p.m., Monday to Friday. h YOM* lEST iIRW ANN PAGE MRILKR BREAD WHITE or BROWN 24 oz boal lOc A. & P. CUSTOM GROUND j BOKAR COFFEE l.494~ LANG'S SWEET MIXED PICK ES - 16-0z. ]PICELES - Jar2e SL ICED LOAF CMIE . 41g TOILET SOAP PALMOLIVE Cae8 TOILET SOAP PALNGLIY'EGiant1< P ITTED SAIS DATES lb. 219 MEDIUM SIZE PRUES a Ibo.. QUAKER BATS * * Large24 CHOICE Pg APPLE JIICE l10 mi Local Telephone Men Awarded Buttons by Ontario Safoty League Four Bowmanville telephone workers have been awarded safe driving buttons for 1946 by the Ontario Safety League. In ail 465 Bell Telephone employpes in On- tario have received awards con- sisting of buttons inscribed with kind, and seven for a similar re- the number o! years o! safe driv- cord extending aven 13 years. 4<r?~ "'"c <~ National Fiower Week Nov. 2-9 Ing and certificatea. 0. D. Fagan received au awiar for six years behind the wheel, without an accident; Frank Wifl- iazns and G. D. Anderson' each won awards for -three years' mie driving; and D. J. Chambers gain- ed a one-year award. Of the grand total of 465 awards, 14 were for 14 consecutive yèarst driving o! a Bell Telephone motor vehicle without an accident ofianw Say if wifh Flowers Whan you want to say thank you, I love you, congratulations, or hope y'ou'l1 be feeling bettar . . . SAY IT WITH- PLOWERS. SAY IIT WITH FPLOWERS . whan it's ber birthday, the one you care about the mnost, your Mothar. SAY IT WITH FLOWERS when ItI your wedding anniversary . he'll know that you haven't forgotten. ÎSAY IT WITH FLOWERS... when your sympathy is too deep for words. SAY IT WITH FLOWERS . when a friend or customer opens up a new business ... wishing himn the best and ATKINS' FLGWER SHOP 33 phone ST. forT free- BOeliveL phone 474 for free delivery A & P Furm Fresh Fnits ami Vgetuhies FLORIDA MARSH SEEDLESS 96'. GRAPEIFRUIT ... 6 for 25e Doz. e NATIVE GROWN-COMBINATION GRADE APP~E~ MINTOSH RED *- 4 lb. 25 ORANGES CALIFORNIA VALENCIA 344'1 Doi. Ise ONTARIO GROWN, Large No. 1 ONIONS QSELCT 3Ibm.140 WASHED & WAXED, No. 1 I UNISONTARIO0 2 lbo. 99 PASCAL, FRaH, No. 1 I CELEIY STALES 2fo 234 GREEN PEAS STANDARD CUTTINGS ASPARAGUS GREEN DEANS - 22(0otns 25c AYLMER BABY LIMA BEANS in Tom Sauce 20 oz tic 18c 'N FIESE HADDOCK FILLETSe - - * * lb.39< ~-' i THUESDAY, NOVEMBE 6, 1947 A 6'P D pe R ight Qualiry Moata.d RED am BLUE BRAND BEEF - STEAKS w NRASIS CANDA' FIESTQUAI-r -WHY PAY MORE? POIen 'S, SlalOIR WING & BONELESS ROUND Sb.#M BLÂME Da T BLADE BONE OUT . . . . . . b. 324 iESE POIX SEOULDEIRS SHANKLEU * e lb. 33< ande.FoOmoge ou SILVEUEG SAUION STEAKS O b. 35< Aýp 1 la 9'U !VAlA~?m'Aru~A~ lvmA~,wv --- aw.c.. J'.' Tv màiîVLIL4aLE' ONARIO AG Nq TE£ CAMADUN owpAiDrd% 33 KING ST. WEST BOWMANVrLLE b NESTLETON a 2m oz fins29c