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Canadian Statesman (Bowmanville, ON), 1 Mar 1951, p. 8

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PAGE EIGHT flIE CANADIM~ STATESMAN, BOWM&NVILLE. ONTARXO THURSDAY, MARCH lst, 1951 IUNTLj Norman Hogg Gives Praclical Talk on Merchandising Ri-Land Potatoes Which Should Interesi Local Growers In recent years Durham County bas been putting mare acreage into potataes and saine local grow- ers have won awards for high production. This being the case we thought many of aur rural readers would be inîerested in an address given by Norman D. .Hogg, weli known native son of Orona district, now earrving on a wholesaIe Grain and Feed Business in Toronto, at the an- nual convention of the Ontario Crop Improvement Association heid in Toronto. Norman head- ed bis address "Merchandising Hi-Land Potatoes"' which reads as foilows: 20 MIllion Bushels It would seera logical that On- laria Potataes should find a ready market al good prices in thîs Pro- vince's capital. Afler al. good Ontario Potatoes are second to fane in flavor and qualitv and, generally, they are available in large quantities. Il is a fact, how- ever, that althougli the Ontario DON'T MISS THE QUINTE SEED. FAIR DLACKSTOCK AENOUEY Friday, March l6th Programme 1:30 p.m. EXCELLENT SEED EXHIBIT BACON CARCASS COMPETITTON 28 Carcasses from Ontario and Durham Counties DR. G. P. McROSTIE "Improved Varieties of Grain and Forage Crops" Banquet Friday Evening SATURDAY, MARCH i7th - 2: 00 p.m. - SALE 0F ALL SEED - Wîlmot Croxail, E. A. Summers, President. Fair Secretary. SEED CLEANING SPECIAL PRICES NOW PREVAIL on ail types of seed cleaning until March l5th Get your grain treated now! NOW OPEN. SIX DAYS A WEEK Phone Port Perry 193-w-31 ERNIE SWAIN SEED CLEANING PLANT One Mile North of Burketon on Scugog Road fSE~P~J CANADIAN GROWN ALFALFA CLO VERS TIMOTHY GRASSES ALL TOP GRADE NO. 1 SEED NOW IN STOCK Top Grade - No. 1 Seed PURCHASE YOUR REQUIREMENTS FROM STE WART'S SEEDS DIVISION ST. 'BOWMANVILLE PHONE 577 DURHAM COUNTY Potata crop lias an annual marke't value Of abolit 25 million dollai-S which, ini turn, imt'ails I t houit 20 million bushiels arv constimied annuallv, tliev are flot ld inar high regard bv the malioi-i tv of consumvers. it Seil s :ll t gli the liouscwife (turing the %winter and ý;pring imonthls eray rates Ontario lPotaitots as second or third cho:ie, w~heîî she îwîkes lier puirchases t hroulgh the reg- ular retail hnes Nobrnan D. Ilogg If you ask' these particular housewives why they place On- taria Potatoes Sa far down the iist, you. will find that she lias a very simple answer. They laek uniformity in grading, there are many cuts and bruises, and, ai- though they may look fairly weil, there is altogether too mucli waste in preparation. She wil tll you that when potatoes are availabie from other provinces that even aithougli they may be siightly higlier in price, she wilI be in pocket to purchase them in preference ta the Ontario produet. 1 don'I think she will say that other patatoes are superior in cat- ing quality ta goocj Ontario Po- tatoes. It's An Old Story Now ail this is a very aid story and in attending these potata sessions of the Ontario Crop Im- pravement Association, as I have done off and on for many years, I think you wiil agree with me that hearing the same thing over and aver again gets a littie mon- otonous. It; seems strange that some really constructive work on marketing hias not been success- fully 'developed on a province- wide scale. -, The subject of marketing the iowiy "spud" is one that for some reasan has always intercsted me and, aithough 1 have neyer taken part in any of the discussions at these Crop Improvement meet- ings, I have discussed the prob- lem with many of my friends in the Provincial and Dominion De- partments of Agriculture, as xveii as with producers and consumers. However, it; wasn't until last fali that I took Qn active part in mer- chandising Ontario Potatocs, as a resoît of a talk I had with Dick Goodin and a visit we made ta- gether ta the Potato Field Day held in Dufferin County. Hi-Land Potatoes It seemed natural that xith the facilities that the Dufferin Po- tata Growers' had available that I should make my first attempt in this field as their sales repre- sentative, with the objeet in view of sellîng their total output, and at a later date, perhaps supple- menting their production with potatoes from other Ontaria *pa- tato-growing areas, and market- ing them ail under the niame of "Hi-Land". Il. also seemed la- gicai that with about a million people in the immediate Toronto area. we should endeavor ta mar- ket Hi-Land Potatoes in this arca. Our contention fromn the first lias been ta try and obtain a prîce equal ta that obtained by potatoes brouglit in from other provinces. We soon found that the 5, 10 and 15 lb. packages were what wc eould seli in this market ta best advantage. This decision xvas reached after we had calied on hundreds of retail outlets here in Toronto. Smali Pack Preferred The 75 lb. bag of weli g raded Ontario Potatoes could nat make much headway against the poorly graded bags that were peddled ail over Toronto by truckers and others in the trade. It didn't seem ta make mueh differenco ta proprietors of retails stores whe- ther they were too well gradéd or nat, they were stili 75 lb. bags of Ontario Potatoos. Yes, they liked the improved quality of a Hi-Land bag, but such and such a trucker wouid suppiy them much cheaper. was the storv we seerued ta get on every hand. Truse sanIe retail merchants told us tduit we probably wouldn't last long in the potato business, as every -year there was always someone new coming around with a wondertul merchandising plan that only lasted for a few months. Anyhow, the Toronto housewife preferred other thani Ontaria Pu- tatoes. There wcre many other arguments put farward but, strange as it may seem, and after making as many ap 15 calîs be- fore receiving an order, many of the retail outlets that put up the greatest sales resistance are among aur best customers today on the small packs. Sales Programme We began aur sales pro- gramme in October, and aur out- put of the small packs has now increased ta- a point wherc the Dufferin Association is naw not in a position ta take care of ail the business that could be obtained. The reason for this is laek of po- tatacs coming into the central grading plant at Sheiburne, and insufficient grading capacity.Up ta the present time, wc have lim- ited aur sales ta twa chain stores and anecearefully selected whole- sale ta retail distributor whichi takes care of the independent merehants. This limitation of outiets bas been donc intentionally, as it is mueli better ta have a uniform supply, no matter how small, go- ing into a few outiets, than za caver a wide territory with spa5- madic shipments. There seems ta be a general feeling in the po- Our Famous Reading Anthra. cite is a better Pe¶lnsylvania anthracite-laboratory tested for purity and cleanness. The tiny red trademark spots that identify this good coal, not only proteet you against substitution, they are a posi- tive guarantee of quaiity. Yet you pay no extra price for Famous Reading Anthracite. ry it.You'l like it. tt .iXEXRK>ýÏ BO WMAN VILLE FUELS C.N.R. Yards Phone 410 I DRYACiEAUNG' j ,EÀRLY J k FO PR:DEPENDABLt %,, ,PROMPTISEaLVICE,ý ~' 04.75 Eveleigh's Laundries Cleaiers & Dyers OSHAWA ZENITH 13000 Local Agent: HOOPER'S LADIIES' WEAR S.' S. No. 4, DARLINGTON Our meeting was held* at the home of Mr. Jay Truli. We were privilegcd ta have as aur guests, Mr. E. Summers and Mm. Garnet Rickard. The grawing of grain corn and the spmaying of weeds were the two main tapies undei' discussion. Vaiieties, planting, cultivation, harvesting, starage. use as feed, were points consid- ered in the relation togFain corn. Mm. Jay Truil and Mrs. Edra Price entertained us with piano and accardion.. Meeting for March Sth will be heid at the home of Mr. and Mrs. Hilton Tink. STARKVILLE FORUM Farm Forum met Feb. 19 at Mm. and Mrs. Len Falls' with fine present. The tapie was "What bas I.F.A.P. Aeeamplished?" Our discussion was mainly eonnected with the Canadian Federation of Agriculture. They asked us- "How are the members of youm graup eonnected with the C.F. of A,?" and we thought through the County organization of the C.F. of A. We just participate thraugh the monthiy meetings. There weme a few wha had heard of the I.F.A.P. before this month's series. We thouglit that I.F.A.P. ( is important ta us farmers. And the reason is that the I.F.A.P. can advise where sumpluses exist in order that they may be disposed of in countries where shortages exist and they wauid be needed ta raise the standard of living in those counfries. PROVIDENCE FORUM Providence Forum met at the home of Mm. and Mrs. Robert Hendry with 16 present. This xvas review night Sa there weic no discussion questions. The broadcast was 'on prospects for the coming year by farm experts across Canada. The following are some of the points they brouglit out. Canadian farmers will benefit from a very stable or expanding mamket for ail livestoek products. At the same time they will be hit by rising costs of production. Farmers cannot outbid industry for labor. From the Maritimes cames complaints of wide variations of feed grain prices but they are weli pleased with their Patato Marketing Board. After the broadeast a social time of cards and crokinole was enjoyed. Next meeting aI the home of Mr. and Mrs. Mutton. ner was perfect in every way, as are most thmngs in this country and it was with reluctance that we left to board the 'plane for Amsterdam. When we landed at Amster- dam's airport we were again wel- comed by a group of Esso rep- resentatives and gavernment of- ficiais. In the group was Mr. Small of the Canadian Embassy here. This was another coinci- dence for his wife lived in Owen Sound a few years ago when her father, Raipli McNeill, was the with the Board of Trade there. After we booked in at a hotel we were taken on a tour of the Hague, which is only a few miles from Amsterdam. It is a dlean and tidy city and was one af the few large centres to escape com- parativeiy undamaged from the Nazis invasion in 1940. It has many historicai buildings includ- Ail~' FIRM, RED RIPE TONATOES CRISP, GREEN CANADIANFLORIDA CELERY PLOWMENFIRM, GOLDEN YELLOW ABROAD RIPE BANANAS by V. C. PORTEOUS Direclor TASTY, NO. 1 PLOWMEN'S ASSOCIATION LOUISIANA TANS New Crop, Valenci. Editor's Note-This is the fourth of a series of weekly stories whicli V. C. Porteous, a director af the Ontario Piowmen's Assaciation, is writîng'about the visit of Can- ada's champion plowmen ta the British Isles, Belgium, Denmark and the Netherlands. Amsterdam, Netherlands: If 1 may be allowed ta make one pun in this series of letters I'd like ta say that we are now "in Dutch proper." We left Capen- hagen, Denmark, by 'plane and landed in this famous Dutch city thirty minutes ahead of schedule because of a powerful tail-wind. The day was cloudiess and we had a wonderful view of the earth 'below. Two things struck us as mast unusual. These were the green fields at this time of year, (there being na snow or frost) and the network of waterways. Denmark is made up of about 500 islands while most of Holland, of course, is reclaimed from the sea. The waterways of Denmark are irregular and fromn the air they look like rain-fed streams, while those af Holland seemn orderly, more like a systemn of well-laid- out strets. The districts, cam- munities and even the farms in Holiand are divided or bounded by these waterways, or canais, and most of the transportation is by water. But I'm getting ahead of my- self. I had better f iii yau in an aur last day in Denmark. We were taken about 20 miles north of Capenhagen ta sec Frederiks- borg castie .which wvas built nearly tata trade in Toronto that On- tario Potatoes came onta the mar- ket in good supply up until Christ- mas, but after New Year, potatoes from the eastern provinces must be accepîed as there are insuf- ficient good Ontaria 's available. This, tao, is a problem that must be met and overcome, and this dan be aecomplished by having a uniform supply of good Ontaria Potatoes packed under anc brand, on the market the yeam round. Most sucessfuliy merchandised produets wili bear out the fact that you must have quality prop- erly packed in good suppiy avail- able. when and where the con- sumer requires it. Patatoes are no different in this respect. Proper Merchandising Sa now we are faced with the probiem of 'Where do we go from here." I believe we are now beginning aur mast severe test for unless we can get potatoes packcd in Hi-Land bags by other graups as quality consciaus as the Dufferin group, littie progress can be made. The time is ripe for good Ontario Potato producers, or pro- ducem's organizalions, ta co-oper- ate with a sincerity of purpase that hemetofore bas fat been cvi- dent. and place on the market a vôlume of Hi-Land potatoes suf- ficient la meet the demand. If they wiii do Ibis, I believe that Ontario potatoes, with proper merchandising and advertising, can soon obtain their rightful position in Iheir own Province and pay dividends in the fu'ture ta the good Ontario polato grow- cm. Editor's Note-We have been informed by Ed. Summers Ihat he expecîs Mr. Hogg wiil be the guest speaker aI a meeting of Durham.County Potato Growers at Belhany in the near future. Watch The Statesman for date of this important meeting. 400 years aga and took 60 years ta complete. It is a massive struc- ture with towers and steeples. Formerly it was the residence of the kings of Denmnark but now is a public museumn. It contains sa many treasures connected with the histary of Denmnark that we felt it would take a week ta see them ail. We had lunch at a restaurant overlooking the castle grounds and then returnd ta Copenhag- en. In the evening we were guests at a dinner in one of the city's famnous restaurants-The Viking. Among the guests were Mr. Cornett of the Canadian Le- gatian in Denmnark whom I men- tioned in my last letter, and Harry Homne of the Canadian Legation in Norway. who camnes fromn Western Canada. The din- Business Directory LEGAL W. R. STRIKE, K.C. Barrister, Solicitor, Notary Solicitor for Bank of Montreal Money ta Loan Phone 791 Bowmanville, Ontario LAWRIENCE C. MASON, B.A. Barrister, Solicitor, Notary Public King St. W., Bawmanville Phone, Office 688 Residence 553 W. F. WARD, B.A. Barrister, Solicitor, Notary 91/2 King Street E., Bowmanville, Ontario Phone, Office 825 House 409 MIS APHA I. HODGINS Barrister, Solicitor, Notary Public Successor ta M. G, V. Gould Temperance St., Bowmanville Phane 351 DENTAL DR. W. M. RUDELL, D.D.S. Office Jury Jubilee BIdg. 40 King St. W., Bowmanville Office Haurs:- 9 a.m. ta 6 p.m. daily 9 a.m. ta 12 noan Saturday Closed Sunday Office Phone 790 House Phone 3609 IDR. E. W. SISSON, L.D.S., D.D.S. Office in bis home 100 Liberty St. N., Bowmanville Office Hours:- 9 a.m. ta 6 p.m. daily 9 a.m. ta 12 faon Wednesday Closed Sunday Phone 604 REA'L ESTATE BOWMANVILLE REAL ESTATE 78 King Street West Properties Sold, Rented Managed and Appraised Members of the Canadian and Ontario Real Estate Baards J. Shehyn H. G. GUI Bowmanville 3326 3514 AUDITING MONTEITH & MONTEITH Chartered Accountants 37 King St. E. Oshawa Mr. Gardon W. Riehi, C.A., resident partner. OPTOMETRY KEITH A. BILLETT Optometrist 74 King St. W. Bowmanvile Phone 3252 Office Hours: 9 a.m. ta 6 p.m. Monday ta Saturday Evenings by Appointment I'Metcalfe Pork & Beans 2 29c Lynn Valley Lima Beans 2 n2o- 25c J.T.L Choice Golden Corn 2 In"z 23C Raymond Choice Macedoine ,c> 5,c York Choice Peas 2 l' 2 - 29c N1Bright's Peaches HALVES Tin 21c *OLD SAIT SARDINES 2 1% 23C ýominion Peanut Butter J.L 35c 'runswick Chicken Haddie M40. 24c F-8 VEGETABLE JUICES 3 --29c :atelli Choice Spaghetti mm.15 QWICK COOKINGý-SURVE ME! CHILDREN OPTUNI .QUAKER OATS hs 39C -3 i Bi V. Ci Delicious RICHMELLO COFFEE Freshly Ground IL. - 94c RICHMELLO 1BEAD Unsliced Loaf 13c Sliced Loaf 14C UNGRADED IGGS WANTED W. pay hi g hesfmarket prices for Ungrad.d E ggFI. s.0 managor for daeaIs R:9. Gradng Station 0-29. Durham County FARM FORUMS * - cello pkg. 25c - - 2 sialks 25c I~~I 19 -lblC - 2 2lbs. 25c [CULîEMOISE-UNPWTTD-CHOIC BLACK CHERRIES Ti 17cÀ la Seedless Bîze 25O's 10 ainy I.Çr IRICHMELLO-CANADIAN-TANroy OLD CHEESE Windsor Water Ice walers Beekist No .1 Amber Houey 13-oz. pkg. - - 39c 2-b.ar Kraft Dairy, Fresh 12-1b. Pkg. Caramels - - - 35c Horsey 20-oz.tin Grapefruit Juice - 2/29c VALUES EFFECTIVE THURS. 1 Fiti. SAT.. IAARCH ist. 2nd à 3rd Ow ri simcel top DOWNION $TOM LOMT» PAGE EIGHT L:"« ý ý -14 e 1 - ý -1 1 !b. 47c THE CANADIAN STATESMAN, BOWMANVMIX. ONTARIO THURSDAY, MARCH ist. 1951 Aý v ng the Palace of Peace where thq. Permanent Court of Internation. ai Justice presides. This la k handsome building set in the middle of beautifully landscapd grounds. The next day we were up earl and started out from the hotel at 8:30. We went first ta visit the co-operative flower auction at Aalsmeer, which I would think, is the largest of its kind in the world. The cut flowers sold there are shipped not only ta the Con. tinent and the United Kingdom but ta the United States and Can- ada. They are shipped by air and the flowers sold herj one morning are in the U.S, -YifCan- ada the next day. I m1en-. tian that the flowers ar ught ta the auctian by boat for can- ais run alongside every hothouse and garden. We then went north and had lunch at Hoorn. Whiie there we watched Freisan cattie being load- cd for shipment ta France. The exporting of 'ýattle, which was knocked out by the war, is now pretty well back in full swing and is important business. Later we visited a farm of 80 acres where 80 head of Hoîsteins are maintained. While some fced for these cattie is baught outside most of the forage and silage and hay is grown on the farm, we were toid. e-,, Florida Grannes qaloti jici- - - -- 0 v

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