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This is National Newspaper Week for Canada's over 700 weekly, twice-weekly and tri-weekly nevqspapers. Their editors and publishers have fostered this week flot in the hope of soliciting tributes from citizens of national or local import, but rather as an occasion to explain more fully the role af Canada's non-daily newspapers in the life of this country. 64 Perhaps because "weekly" sounds like' weakly", many people, especially, those in the metropalitan areas, have corne to look upon the newspapers which serve the towns, villages, and rural areas of Canada merely as smali 'sisters of the big city dailies-relatively unimportant -auxiliaries to the mighty metropolitan press. The truth, of course, and it is recog- nlzed not only by the readers of this news- paper, but by the big city dailies them- selves, is that Canada's weekly newspapers perfarm an entirely different function than do their urban contemporaries. The daily newspaper, published miles away in a large urban centre, would, for example, court bankruptcy if it attempted to record and interpret as fully as does this newspaper the life af this area. Indeed, even within larger cities, weekly newapapers have found it profitable ta offer ta particular urban district a mare comprehensive coverage of news and views than Is available to city dwellers thraugh their large-circulation dailies. The truth of the matter is that, the bigger a newspaper becomes, the more difficuit it is for its staff to cover ail the news, and to discuss editorially ail the issues of concern to its readers. And there lies the strength of the weekly press. Yet the weekly newspaper bas another vital function. It is the commércial market place of the community. Through its Service to the!r cammunity Is the faundation on which the weekly news- papers of Canada were built ariginally, as it is the strength which lies bebind their operation today. Depending on their advertising revenue for their financial backing they are still receptive to the =nn requests for write ups, and advanoe ubiity for the great variety of events wvhicb make.Up the life of their commun- Ity. * From notices of birth, marriage and cleath, through the list of cards of thanks, coming events and classified advertising, the weekly *ewspaper gives a picture of the lite of the town. It. reports the meet- ings of council, school boards, Chamber of Commerce, churches and service clubs. The weeklies neyer fail to lend their sup- port to any project for the good of the One of the most important yardsticks of mrhat makes for a sound cammunity is the proportion of owner-occupied homes within its limits. For years Bowmanville has been in the bigh category of citizens owning their own homes, which also speaks well for the sterling character of its people. The family which owns its home bas, In that, a very substantial financial invest- ment. There is considerable saving in not having ta pay rent, and where payments are being made on mortgages, these are investments adding steadily ta the owner's equity in the property. Over the years, there can be no finer investment than in a good home. But home ownership is an asset ta the whole community as well as ta the individ- As'more and more employees are working fewer and fewer hours, another paradox on human nature cornes to light. The recent boom in the hobby industry £seems to indicate we are now looking for something to work at in our "leisure" hours. None will dispute the advanitages of miore leisure time. Indeed, our economy îs so geared that to diminish the leisure hours of the average family would serious- ly hamper the industrial economy. The automotive industry, for one, would find its market skidding disastrous- ly low if pleasure driving dived. So, too, the fate of gasoline-producing companies. The clothing and fabric industries would suifer a devastating set-back. At the present time in the United States, for example., almost 25 per cent of ail women's clothing sold is classified as sports apparel. But this accent on leisure reflects somne fuzzy thinking along economic lines. The emaU ýatnMm Etabiiahd 1854 vM itidhe à-norort lb. U.m tfl.No..The. .v u d.p..a aud Th. Oxono New* 101sf Ym oi Continuouas ervIce ta the Town of Bowmanville and Durham County AN ZNDEPENDENT NEWSPAPER SUBSC1ION RATES 84.00 a Y*cS. strictly ini advanc. $5.00 a Tear in th.eLUntd States àt oeS U fcoud mm#MMI ?alUabsd' ar TM JlAMES PtIELISHING CQMPANY Eowmoeivfl., Ontalio GEO. W. JAMES, Epnoa columns both national and local advertis- ers find the most efficient, fastest, and mast economical means of acquainting potential customers with the gaods and services they have ta seil. And the adver- tisers are naturally anxious ta see the newspaper they use go into the largest possible number of homes in the trading area. Canada's weekly, twioe-weekly, and tri-weekly papers are now read each week by 2,392,400 families, a market three times as big as Toronto and Montreal combined. And those newspapers in 1954 carried nearly eight and a half million dollars of local retail display advertising, two and a haîf million dollars of national advertising, and just under one million dollars of class- ifieds. This is not unusual when one realizes that Canada's weekly newspapers are read regularly and thoroughly by an average of 85% of the families in the markets in wýNhich they are publishéd. Lt is question- able if there is any other advertising medium which can even approach such a density of coverage. The circulations of weekly newspapers in this country have been steadily climb- ing too. The number of weeklies serving 2,000 homes or more bas increased by one- thîrd in the past decade, and there are many weekly, twice-weekly, and tri- weekly papers which serve more homes than the smaller dailies. Weekly journalism bhas been a grow- ing factor in both the editorial and advertising life of Canada and th.e staff of this newspaper is, on the occasion of National Newspaper Week,.- proud to be listed among the 5,000 Canadians who earn their livelihood writing for and printing weekly newspapers. community and many a waterworks system, bospital, s'chool,'swimming pool or other service would nat have been carried to a successful conclusion without théir active support. Unless it renders this service the newspaper is without life and without purpose. Lt was instituted ta carry the news and to serve its community and, in doing sa, it becomes your finest and most effective advertising medium. For along with its accounts of individual events in its village or town it offers the "tailored ta measure" service of. a paper which will be read and reread and kept in a safe place against the bome-comîng of those more sopbisticated members of the family who have gone farther afield. Whatever its circulation, it stands high in readership and so' long as its first consideration is service this will continue ta be the case. ual. The ownership of a home gives stability, because it gives the individual a stake in the community. It is ta bis own interest ta strive ta make it a better com- munity, and he has samething in which he can take pride. A home is much more than a house. And a home of wbich one is the owner becomes much mare of a home than a bouse which bas ta be rented from a landlord. Therefare it is definitely good for a community when a high percentage of its citizens owvn their own homes, as is the case in Bowmanville. Lt inevitabiy fol- lows that people who own their homes and have a stake in the communîty are apt ta take a keen intereàt in its affairs, and that makes for good citizenship. A Iong-term view of the situation reveals the startling fact that the mare "leisure"> we demand, the less "lelsure" we can afford! This can be understood readily if we recognize each dollar as representing a unit of work. Hence, less work, less money, less spending power on the world market, less national prasperity and eventual. bankruptcy. While it is true that technological advances could drastically gut the man work-hours needed ta maintain aur pres- ant level of production, we cannat shrug off the stiff competition for world markets ini the period ahead. Present production levels will not be good enough then. The mechanized and speedier methods of pro- 'duction that may find their way into Canadian industry will also be available ta other manufacturing nations, cancelling out any advantages in production we may expect they wiil provide us. A gloomy autlook? Perheps. But a realistic one, since a leisure ecanomy with a resultent leisure market could conceiv- ably send the nation sliding leisurely inta bankruptcy. Hobbies arie fine, so'long as work isn't one of them. Observations and Opinions An "intellectuai" may be an experts- iveiy educated persan who failed ta get beyorid unwversity. There is no doubt of the need for w-eil-planned farm aperations, including praper land use. Still, only- one farm in ten is farmed with sound conservation measures in mmnd, simply because high price supports for craps like iwheet and' corn encourage the farmers ta destray their land.-H. Banner When the State assumnes responsibil- ity for the health of the people, it will also have ta assume responsibilîty for their behavior, and see ta it that they observe the laws of health. This might include supervision of their eating. drinking and sleeping habits and even their reading, ~their Uhinking and their recreations. I PA~K ?WO EDÀ THE CANAD~JiIAIN bTATESMAN. UOWMANVILLEP, ONTAItIO THUriS1AYOT.6h.15 ITORILS '___________ In the'Dim and Distant Past Prom The Statesma Fil" 49 YEARi AGO (1906) t Bowmanville Fait, wes a big success. There wvere 2,295 en- tries in all classes; 211 ai these were in the eight classes for horses. D.O. & P. Ca. Band and Durham Rubber Ca. Band pro- Pvided excellent music. E There were hurricanes in -14906 too. Pensacola, Fla., was reported a mass of wreckage. Ten Bowmenville youths were fined $3 eech for making taa much noise on tin pans., etc., in cherivering a compan- ion who bad beeil married. There wes a by-law ageinst this and Magistrate W. M. Hor- sey had no alternation but ta fine them. S. W. Mason and Son adver- tised the latest in ladies coats and skirts for Fal,. also thet gracers' due bills were eccept- ed and "Free sheds for your horse and rig". Fashions-"There is nothing so womanly and graceful as a1 trailing skirt, and neyer a worn- an who wouldn't cheerfully carry a skirt for a mile or two for the exquisite pleesure af dragging thet long sweep of material after her over softly carpeted floors."1 Immigration was booming. Total arrivais for July were 18,176 as against 12,244 for July 1905, af these 4,969 were from the United States. when she was finished with that she nursed the sick. This sounds like quite a lecture ta Barbra-I givé it free, she cen take it or leave it. The' lnexperienced duck dives tfeu flrst.-Turkish Droverb. 1666 O'Connar 'Drive, Box 41, Toronto, Ontario, Septernber 26th, 1955 Dear Mr. James: The citizens of Durham County certainly did more then extend the hend ai welcome ta the three bus loeds ai Bell Tele- phone Pioneers when we visited there on Seturdey. The ha,- Pitality ai .Mr. and Mrs. Young- man and their son was wonder- ful. Today at th'e office I have heerd nothing but preise for the !ray they made us welcorpe, and of the lovely County aifDlirham. Ibad -no idea that we had such beeuty sa, neer Toronto. However, this Is not my reasan for writing - I want ta thank You Parsonally for the part that ou played in making aur bus1 tur such a success. Your insert )f the Bell Telephone Pioneer., isit and your presentation of 'he Canadien Statesman ta each ne ai us just topped off a most n.îoyable day. For your kindness and gan-1 !rosity, I sincerely thank yau. Ruby Cale, Chairmen, Ladies' Commitee.1 1 f( t, ol vi Tl el 0 KENDÂL .0 Mn. and Mrs. Ken Blencowe - and daughter Judy, Oshwa,I 01 calleci an Mns. Elle Thompson V and Arthur Sunday aiternoon. e Mr. and Mrs. Norman. Ken- -nedy end Wayne were ini St. -Thomas Saturday ettending the 1wedding af Mn. and Mrs. Rab- - art Emery, their niece. They returned to Toronto Seturdev evening ta see Mrs. Kennedy's, sister, Mrs. Stengbye, wvho has just returned from Arabie andi t is having e short visit in To- ronto before going on ta Celi- 0mDauchuck who was in a car-truc-k accidenit et Simcoe is impnoving but %viil be ini Sim-l coe hospital for some weeks yet. Raseneatli hed a lavely after- naon for their fair, Saturday. Some ai thase xvho went from here wene Gardon Martinell's, Miss Selene Therteli, Clarence Thertell's, Argus and Bill Cur- tis, Herb Mercer. Miss Helen Boyd and Fred Wilson. Sunday guests with Mrs. Hat- tie Martînell were Mrs. Ednn Palmer, Mrs. Gardon Palmer and Mr. and Mrs. Stan Gray. Mrs. Hettie Martineil, Gar- don Martinell and Sam Searl attended the funerel ai Jack MeMullen, Mrs. Martinell's un- cle, et Mllbrook Mondey aiter- noon. Interment was in Orono cemetery. Saturday aiternoan about twenty boys and girls wera gà- thered et George Marcen's ta celebrate Bruce's seventh birtb- day with a fine party with lote af fun and eats. Guests with Mrs. Neva Little were Miss Anne Lundbung andi Dr. Ross Lang ai Chicago, Alec Little, Toronto and Aylward Little of Markham. Mrs. Little bas just returned from a lengthy visit et Miltan. By arrangement of the Offi- ciel Board a Union Communion service will teke the place of the Kendel morning service et the Shiloh Church next Sunday aiternoan beginning et 2.30, when the Eiders ai bath New- tanville and Kendal Churches will assist the Minister. It is boped there will ha a lax'ge Te- sponse from Kandal ta this im- portant gathering. The Fellowsbip Circle wi1lII The Rolé of The Weekly Newspaper JNE WTON VILLE ficial Board, a, Union Com- munion service will be held in the Siloh Church next Sun- day aternoon,' Oct. 0, t 2:30. Elders from. bth Newtonvilie and Kendal churches will as- sist the minister. This service will take the place ai morning service t bth Kendal and Newtonville and it is hoped the tree cngregations will make this first Union Communion helpful toalal who attend. It is the observance of the World Conmunion service. Newtonvlle W.A. Newtonville W.A. resumed their regulr monthly meet- ings an Sept. 28, in the Sundey School room. President Mrs. S. Lancaster opened the meeting.- Ater reports fromn the sec- retry and treasurer, the busi- ness t hand ws dealt with. It was moved and seconded to have the cammittee, previaus- ly named, contact'the board re cleanmng up ai lot east af the church. It was lso decided ta have a "bee" on Saturday a- ternoon. Oct. 15, ta thoroughly dlean the church and Sundy school. An invitation' was ex- tended ta Newtonville ladies ta attend a W.A. service in St. Paul's Church, Bowmnville, on Oct. 11, t 3 p.m., lso New- eYhie Sunday School hall %thi riday% evening a; 8 oclock: in t eir p e n n g ~ t ~ g fo r the seaon. Anwienei'ast and aPPle'treat will follow the pro- gram. Anniversary services will be held an Sunday, Oct. 23, with Rev. D. M. Smith preaching at Il a.m. and Rev. J. Kitchen et 7ý.30 p.m. The Kirby Choir w:l1l also be in attendance. The October meeting of the Women's Assafiation was held in the Sunday School room. There was a special offering given ta missions. Our girls who had attended Quin-mo- lac.camp were there ta sing their camp sangs and give us an idea af what they had gain- ed from aur church camp. Mrs. Allan Foster delighted us with a musical number. Mrs. Wmo. Wannan of Kirby gave a fine address an life's chaices. Our hostesses Mrs. Robinson~ and Mrs. Pattan served a delicious lunch to the ladies and the church Board. Miss Marion McKelvie, To- ronto, was the guest ai Miss Catherine Stewart this 4eek- end. Mrs. R. S. Caldwell, Mrs. F. Foster, Mr. and Mrs. Milton Waller and daughter, Port Hope, were Sunday evening guests with Mr. and Mrs. Gai'- land Cathcart. Watch for particulars of the turkey supper being served by the men of 1Xendal United Church on Wednesday, Oct. 26. .Mrs. Marv Luxon, Mr. and Mrs. Ray Hughes and Gloria, and Mr. and Mrs. Wm. Mercer spent part of last week at Mr. Luxon's cottage on Lake Ku- shog. The scenery there et this particular time was lovel,' wlth its vivid reds and yellow s intermingled with the ever- greens with white cottages nestling among them along the shores of the lakes. Vigor Oil Co. Ltd. FUEL CIL and STOVE OIL 25 YEARS AGO (1930> Rev. R. J. Sbires, presideni af the Men's Canadien Club presided et the closing meet- ing for 1930-31. A. M.Had was incaming president. The Calmer brothers witif seven firats, and a number af seconds and thirds, helped B. H.S. win the Bassett Cup et the inter-school meet held et Osh- awae. B.H.S. had 88 points el- together. The screen's "lswçetest lovebirds, Janet Geynor and Charles Farrell" were playing at the Royal in I'High Society Blues". St. John's Anglican Church celebrated its -95th anniversary, and Rev. R. J. Sbires who was leaving, was presented with a purse ai gold. Lawrence C. Meson apened a iaw office on King Street be- tween the Royal Theatre and Pethick's Barber Shop. Tribute wvas paid ta Mr. Meson's brul- lient cereer in university and Osgoode Hall. Melville Dale was the first bachelbr Rotarian ta break from bis fellows and enter the renks af the merried, since Ro- tary wes organized six years previaus. , Felloew Roterians "shoxvered" hirt w~ith gifts. His bride was Gladys Batemnan. cents Per gai. cents per gai. PHONE OSHAWVA 5-1109 OF McCL AUOAI-FIEATID ÎEST EFFICIENCY 7ANY UNIT IN CANADA! ECONOMICAL QUIET GUARANTEED C.S.A. IETSD AND AFIROVESED L~iJr Phone for FREE ESTIMATE on a complete installation in your hoine. W. A. KILPA&TRICK>* PLUMBING AND HEATING PHONE MA 3-3613 BOWMANVILLE' tonville was invited te supply ders was enjoyed. the warship service at a meet- Mrs. Garnet Rickard, as. ing af the Presbytery hn Cour- ed by Mrs. Ruddell, sho, tice on' Oct. 19. pictures of he'r trip ta thev Mrs. Pearce presented $5.00 caast. Mrs. Rickard's humoi ta the treasury fund, a charge account was much enjoý for quilting. It, was decided ta Mrs. Henderson and ber gr shop for tables f or caterpg. served a delicious lunch et Miss Kirkpatric, an behaîf 'of close ai the meeting. the teachers, asked the W.A. ta cater for a turkey banquet an Nov. 21, at 6 p.m. Mrs. Fred Henderson toak charge af the devotional pro, gram. Mrs. George Hendersoni read the scripture. Oct. devot-I jonal leaflet was read by Mrs.- Harry Wade. Carolyn and Dor-1 0 is Clysdale favoured wlth several guitar selections.' AI Il, FUEL CIL 16 For the lest week there bas been a strange lack ai men on Bowmanville's front street; there have been very few peo- ple in the stores. hardly eny- one bas' been sick tili late in the day judging by the doctors' offices, even the number af trucks has noticeably diminish- ed. This« shattering state af ai- fairs cen only be attributed ta the WORLD SERIES. Next week there is bound ta ho a crowd et the optometrists sa if there is anyone with bad ayes who is by same strange chancel not wetching the series they would be well edvised ta bave themn checked this week, pro-1 viding ai course they cen fînd an optometrist with bed eyes1 toa who is flot ,glued , ta bis television set. I cen't belp feeling that ona of most înteresting parts af thet entira game is being missedr alike by the' fans in the baillt Park and the fans et home- that is when the pitcher bas gat three bases Ioaded and, the f, coach and hîs teammates walk h out ta the motind for' a con-M ference. What do thay say 1 0 It is a great camfort ta knov that these players all use Gil lette razors but their gramma: ein't so bot. May the hast teem win s( long as it is the Dodgers. It's a font wormi that has nc turning. I wander who the brigli spark weas who thaughit up the idea ai awarding the schooc chilidren e badge for perfect attendance? I suppose the idea ~'%as ta, encourage the childre: ta go ta school rether than stay home with a sore finger, or to play bookey and that is fine es fer as it goes but it doesn't go ver3' fer. I know ai innumner- able cases af children going to school who should dcfinitely ha in bed. Mostly it is the youngsters themselves who in- sist on gaing ta school no mat- ter how thev feel but I elso know ai ceàès whkere the par- ents encourage them ta go ir arder ta get a piace ai mater- jel ta stitch an the blazers. The price ai children's clothes be- ing what it is todeL I arn nol wholly Out ai syrzMathy witi the poar niothers, for that piece of materiel might very nicely caver up the rip in the sleev'e and make the germent wear- able for another ,vhole 'ear.ý but in m 'v oninlon that is isi anly value. the school. rn nîngtheris aiepidemics bv encoureging children Àa go to sehool wben they are laaded with gerins. I feal that the sehools should award prizes for menit or for a good ettempt but nat for plain stupidity. Let yaur own discretion be your tutor.-Shakespeare. BarbareaHutton is et it agein. You would think she would bave jlearned something from ber brush with the lest play- boy if not from the many athers but no off she flies to Europe egein and this time he's e tennis player. Parhaps if she would find something worth wiein ber own lufe she would whil te love and rewerds she ifo nt seek2. There have been other saciety people who bad the courage and the faith ta believe in same worthwhile euse wba bave found fulfill-~ ment eventuelly. One such cause i s the work that Dr. Schweitzer is doing in Airice. 1 know ai ana lady wha was one ai the leading lights ai so- cietY an two continents wha tired oi that ie; she turned aver lier entira fortune ta the fund ta keep Dr. Schweitzer s wark going aiter he sbould pess an, but that was tao easy 50 she went out thora ta work hersel-not et serving tee greceffiîîy but she actuellv helped with the building ai a ne- iepros;arium -- she Iifted. ïhe mi.xed. &he carriedi. and <'t' sist-! Dwed WVest )MI S )yed. raup the Community Service A Mark of Good Citizenship The Paradox of More Leisure Hours Golden Arrow Shirts:- are made of the world's choicest fabriks, styied to please every mnan of judgment and taste. Superb "single needie" tailoring by Canada's most skilled shirt craftsmen makes "Golden Arrow" Canada'& most distinguished shirt. Ken 's ,en p s Wear 71A KING ST. É. BOWMAN VILLE - -,,il 1 Iltrr MATAIIrAr opiçiLppmfflupa*g Reduces the Prices on -3 2010 FOR DELIVERY STOVE OIL